What are the key components of a successful content marketing plan? Can you identify the significant elements of successful content marketing?

Content marketing is undeniably the best digital marketing asset with the potential to skyrocket your business if done correctly. Thus, a study shows that content marketing generates over 3× as many leads as outbound marketing, and cost 62% less.

6 Key Components of a Successful Content Marketing Campaign

Outbound marketing is less effective when compared to content marketing because it is more of promotional messages – ads copy that only tries to promote a brand to consumers. Further studies by HubSpot shows that 55% of marketers say blog content creation is their top inbound marketing priority.

In another study, 90% 0f organizations are using the content as part of their marketing strategy to scale their businesses.

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6 Key Components of a Successful Content Marketing Campaign

With these staggering numbers, you may be wondering to figure out the best components for a successful content marketing plan. Interestingly, many elements can help you execute a successful content marketing strategy.

Please, ensure to read the entire article to discover the best elements for your marketing strategy. 

Content marketing is undeniably the best digital marketing asset with the potential to skyrocket your business if done correctly. Click To Tweet

1: Your Content Marketing Plan Must Have A Strong Brand Image

Create a strong brand identity that will appeal to your buyer persona and have a powerful effect on your target audience. This step calls for you to consider the following:

  • Brand name
  • Tagline
  • Website URL
  • Hashtags
  • Website design, etc.

My brand name – Moss Media, for instance, denotes a mass communication outlet that is involved in every broadcasting and narrowcasting services. Moss Media could publish its information via the following mediums:

  • Podcasts
  • Videos
  • Magazines
  • Direct emails
  • Blog post publishing, etc.

As a result, my target market knows that when they visit my site, they are sure to get the information they need through the marketing channels mentioned above. This idea is to help you know how to brand yourself or business to enable your ideal readers to know what to look for when following your brand.

Take, for example, Mostly Blogging. Janice Wald is the owner of the site. Her brand name tells visitors to her website that they will mostly get information about blogging, blogging tools, and resources. Thus, creating a strong brand will help you build a target following and significantly grow your business.

Content marketing generates over 3× as many leads as outbound marketing and cost 62% less. Click To Tweet

2: Create A Content Editorial Calendar for Your Content Marketing Strategy

You need to create a content editorial calendar if you want to implement a successful content marketing strategy. Depending on your approach, you can either develop a weekly, monthly, or annual schedule.

This step is necessary since it will help you map out your content strategy, which includes:

Hence, assigning content to a transparent editorial calendar will aid you to create fantastic visibility and coordination across different initiatives. What is more? It will allow you to focus on what is essential.

Furthermore, an editorial calendar will help you to work smoothly even when working on multiple projects – in terms of identifying deadline and other relevant factors.

3: Pinpoint The Purpose of Your Content Marketing Plan 

As you may already know, content marketing is the creation and distribution of content to attract and retain your audience and customers. However, to execute a successful content marketing plan, you need to establish the purpose of the content you’re creating.

For this reason, please, consider the following objectives:

  • Do you want to create brand awareness with your content?
  • Is driving traffic to your website or landing page your target?
  • Do you want to grow your blog, readership?

You have to pinpoint your goals and create content that will address them accordingly. The bottom line is to tell your brand story in ways that will connect with your target audience and clientele.

Create a strong brand identity that will appeal to your buyer persona and have a powerful effect on your target audience. Click To Tweet

4: Define Your Target Buyer to Increase ROI of Your Content Marketing Strategy

Yes, you cannot be creating and distributing content randomly without knowing who you are writing for and marketing to. Consequently, you must identify your buyer persona. In this way, you will avoid writing blog posts nobody will read

How to Identify The Target Market

To help you establish your target buyer, use data from your social media analytics or Google analytics to find your ideal customers. The analytic tools will help see who your buyers are. It will give you the following information:

  • Age
  • Gender
  • Demographics
  • Who is engaging with your content
  • The topics that interest them most
  • What content type they love to participate with and share with their friends, etc.

Use the information you collected to create content that will address the needs of your audience. Nevertheless, if you’re new to Google Analytics, here is how to use Google analytics tool.

6 Key Components of a Successful Content Marketing Campaign

You cannot be creating and distributing content randomly without knowing who you are writing for and marketing to Click To Tweet

5: Your Content Marketing Strategy Should Include Identifying Your Customers’ Journey

Why is this necessary? It is because all the content you create will not have the same effect on all your target customers. The reason is that your customers are at different stages of their journey, so they need different content for different needs.

Yes! Indeed, we often advise bloggers to identify the pain problems of their target audience and create content that solves those problems. It is, indeed, a remarkable way to write content that goes viral.

Regardless, you cannot create unique content that will solve all their problems since they’re at different stages of their marketing journey. For instance, two of my LinkedIn followers are bloggers with different blogging problem. I will not use real names to protect their privacy.

Mark is a newbie blogger who wants to know how to rank high on Google with a non-self-hosted Google Blogger website.

Sandra has been blogging for a couple of years on a self-hosted website but, want to know the best tips to land guest posting opportunities on authority sites.

As you can see, both of them are my target market with different needs accordingly. Thus, creating one piece of content that solves Mark’s problem will not take care of Sandra’s needs because they’re at various stages.

Therefore, you need to figure out your customers’ journey and create content for all stages of their journey. In this way, you will not only solve their problems but also convert them to loyal customers.

Your Content Marketing Strategy Should Include Identifying Your Customers’ Journey Click To Tweet

You may also like: How to Optimize Your Blog Posts for SEO and Increase Social Media Shares

6: Must Contain “The Best Content Promotion & Distribution Channels”

How you distribute content to your audience is critical to your marketing success. Given this, what distribution channels work best for you? You need not be everywhere, instead, find out the most useful content distribution channels to get your content out to your readers and customers.

Many distributions and promotion channels can help you in this regard. The following would help:

  • Advertising
  • Direct emails
  • Guest Posting
  • Social media sharing
  • Sponsored posts, etc.

The point is to get your content out to your target audience when they’re sure to engage with it. However, despite the many distributions channels available, I suggest using social media, email marketing, and guest posting because they’re cost-effective.

But if you have the budget, then you can go for a sponsored post, ads, PPC, and so forth.

Related Post: How to Establish a Social Media Marketing Content Strategy That Actually Works

Wrapping Up The Elements of a Sustainable Content Marketing Strategy

Content marketing is great, but if you can apply the six elements outlined in this post, you will be able to maximize your campaign. It is also a marketing best practices to promote your content sparingly.

However, always remember that you don’t have to be on every social media platform just because you want to get your content out. First, analyze the platforms to know which ones work best for your business and focus on those.

For example, I’m getting more traction from LinkedIn and Twitter. As a result, I’m spending more time on these sites than the others. What are your thoughts? Tell us in the comments below!


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Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

24 Comments

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Bhawna · April 12, 2019 at 12:14 pm

Hey Moss,

very impressive article. It is extremely important to treat your venture as a brand. People often make this mistake and would remain on the mediocre level.
Thinking like a brand would convert your business into a brand.
People like Neil Patel have converted their name into the brand. He doesn’t have to introduce himself as everyone knows who he is.

Keep up the good work

Regards
Bhawna 🙂

    Avatar

    Moss Clement · April 14, 2019 at 8:21 am

    Hi Bhawna,
    That’s right, Neil has set himself up as a reputable global brand that is easily recognized. Following his example can help anyone else to create a formidable brand as well. I’m so happy that you like the post. Thank you so much for adding to the conversation.

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Engin Soysal · April 11, 2019 at 7:23 am

Hi Moss,
Great article… I’m still a “newbie” in blogging and content marketing is something I really suck at.
I’m awesome at the technical part. I can create the best website but I can’t get it out. I’ve been researching how to marketize my products and this article really hits every point.
Thanks for the share.
Cheers,
Engin Soysal

    Avatar

    Moss Clement · April 11, 2019 at 8:59 am

    Hi Engin,
    I’m so happy that my post is a great help to you in your blogging and content marketing endeavors. However, if you ever have any questions, don’t hesitate to come by and send your queries. Thank you for stopping by and adding to the discussion.

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Naveen Sharma · March 13, 2018 at 7:21 am

Hi Moss,

This article is a great read. You have really addressed the most vital issues. It is interesting to note that frequency of posting has such a strong impact on traffic and the number of leads one gets.

We need to start with a very clear view of our target audience and their needs. Also they have different needs in different stages of their journey and we need to create content for all the stages.

Thanks for sharing the great insights with us. Have a great day!

-Naveen

    Avatar

    Moss Clement · March 14, 2018 at 3:43 am

    Hi Naveen,
    Yes, I agree with you. The frequency of blog publishing has a remarkable impact on SEO and traffic.

    More is that we as bloggers are in different stages of our journey. Even pro-bloggers are all at different stages, as well as newbie bloggers. If we are able to address the issues bothering them, we are certain to convert them as loyal customers.

    Thanks for stopping by and go your beautiful comments.

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Dheeru · March 10, 2018 at 8:21 pm

This is what actulky I was looking for.Thank you for this awesome article .

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    Moss Clement · March 12, 2018 at 10:44 am

    Hi Dheeru,
    You’re most welcome. Thank you for your comments.

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Enstine Muki · March 10, 2018 at 8:56 am

Hey Moss,
Identifying a target market is the key point to content marketing and I’m glad you underlined this.

One big reason most marketers fail is the fact that they don’t identify their market and the problems to resolve. Some are just throwing their feet in the dark, hoping to grab something from the broad and endless surface. They are simply relying on some luck 😉

Thanks once more for the educative post.

    Avatar

    Moss Clement · March 10, 2018 at 1:45 pm

    Hi Enstine,

    Yes! You’re absolutely right about Enstine. When you’re busy throwing off target blows, you certainly will be striking the air. Thus, knowing your target market will help you create the right content that will resonate with them.

    Thank you for coming by, and hope to see you more often.

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Janice Wald · March 9, 2018 at 11:30 pm

Hi Moss,
I am so flattered! My husband helped pick my blog’s name. I’ll tell him you think Mostly Blogging is a good choice. I agree; it definitely brands me which is what I wanted.
I have shared on Twitter. Thank you!
Janice

    Avatar

    Moss Clement · March 10, 2018 at 1:38 pm

    Hi Janice,
    The is a good reason why they say “two heads are better than one.” You and your husband came up with such a unique brand name for your online business. A name that has attracted much attention.

    In fact, Ryan Biddulph also agreed that your domain name is ideal.

    Thanks for stopping by and sharing as well.

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Nilesh Bariya · March 9, 2018 at 6:49 am

Hey!
very nice article, keep up the good work.

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    Moss Clement · March 12, 2018 at 10:43 am

    Hi Nilesh,

    Thank you for stopping by. I so glad you like the post. Hope to see you often.

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Jane · March 8, 2018 at 6:09 am

Hey Moss,

You have nailed all the crucial aspects of making content marketing work. The key components indeed – and most bloggers simply ignore these crucial aspects and just go on creating content day in and day out.

This is a rather tiring strategy that gives a false notion that all the content creation efforts go wasted.

Thanks for the wonderful tips!

Cheers,
Jane.

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    Moss Clement · March 8, 2018 at 3:47 pm

    Hi Jane,
    You are right on target as well. As mentioned, many bloggers ignore these important aspect of content marketing which has lead them not to see or improve their ROI.

    Being able to identify and implement these elements will surely boost your marketing campaigns and increase ROI.

    Thank you Jane for coming by.

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Richard B · March 7, 2018 at 3:01 pm

very informative post. I will use the suggestions discussing here for optimizing my new blog site.This post will be very helpful for the beginner SEO worker who are new in this field.
Keep posting this type of helpful post.
With best wishes.

    Avatar

    Moss Clement · March 7, 2018 at 6:29 pm

    Hi Richard,
    It is great to have you here. I’m so glad you like the article and that you find it valuable to your blogging career.

    Thank you for coming by and hope to see more of you.

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Ryan Biddulph · March 7, 2018 at 9:33 am

Janice has an awesome domain name. Mostly Blogging. No confusion on that one. I picked a cool one too; folks see someone Blogging From Paradise easily. Paradise means different things for every person but palm trees and green and selfies on a quick site visit aligns folks immediately.

Excellent post my friend.

Ryan

    Avatar

    Moss Clement · March 7, 2018 at 6:26 pm

    Hi Ryan,
    I agree with you bro, Janice picked an amazing URL for her website. And yours is remarkable as well because paradise highlight many different things that makes a garden amazingly beautiful.

    Which means that your target audience are already aware that when they visit your site, they’re sure to get a variety of content types such as videos, podcast, etc that will add value and make their lives beautiful.

    Thanks for coming Ryan?!

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