What are the Key components of a successful content marketing campaign? Can you identify the significant components of successful content marketing?
Content marketing is undeniably the best digital marketing asset with the potential to skyrocket your business if done correctly. Thus, a study shows that content marketing generates over 3× as many leads as outbound marketing, and cost 62% less.
Outbound marketing is less effective when compared to content marketing because it is more of promotional messages – ads copy that only tries to promote a brand to consumers. Further studies by HubSpot shows that 55% of marketers say blog content creation is their top inbound marketing priority.
In another study, 90% 0f organizations are using content as part of their marketing strategy to scale their businesses.
With these staggering numbers, you may be wondering to figure out the best components for a successful content marketing campaign. Interestingly, many elements can help you execute a successful content marketing strategy.
Please, ensure to read the entire article to discover the best elements for your marketing strategy.
1: Establish A Strong Brand Image
Create a strong brand identity that will appeal to your buyer persona and have a powerful effect on your target audience. This step calls for you to consider the following:
- Brand name
- Website URL
- Website design, etc.
My brand name – Moss Media, for instance, denotes a mass communication outlet that is involved in every broadcasting and narrowcasting services. Moss Media could publish its information via the following mediums:
- Direct emails
- Blog post publishing, etc.
As a result, my target market knows that when they visit my site, they are sure to get the information they need through the marketing channels mentioned above. This idea is to help you know how to brand yourself or business to enable your ideal readers to know what to look for when following your brand.
Take, for example, Mostly Blogging. Janice Wald is the owner of the site. Her brand name tells visitors to her website that they will mostly get information about blogging, blogging tools, and resources. Thus, creating a strong brand will help you build a target following and significantly grow your business.
2: Create A Content Editorial Calendar
You need to create a content editorial calendar if you want to implement a successful content marketing strategy. Depending on your approach, you can either create a weekly, monthly, or annual schedule.
This step is necessary since it will help you map out your content strategy which includes:
- Content creation
- Content publishing
- Scheduling content for posting
- Content distribution
Hence, assigning content in a transparent editorial calendar will aid you to create fantastic visibility and coordination across different initiatives. What is more? It will allow you to focus on what is essential.
Furthermore, an editorial calendar will help you to work smoothly even when working on multiple projects – in terms of identifying deadline and other relevant factors.
3: Pinpoint The Purpose of Your Content Campaign
As you may already know, content marketing is the creation and distribution of content to attract and retain your audience and customers. However, to execute a successful content marketing campaign, you need to establish the purpose of the content you’re creating.
For this reason, please, consider the following objectives:
- Do you want to create brand awareness with your content?
- Is driving traffic to your website or landing page your target?
- Do you want to grow your blog readership?
You have to pinpoint your goals and create content that will address them accordingly. The bottom line is to tell your brand story in ways that will connect with your target audience and clientele.
4: Establish Your Target Market
Yes, you cannot be creating and distributing content randomly without knowing who you are writing for and marketing to. Consequently, it is vital that you identify your buyer persona. In this way, you will avoid writing blog posts nobody will read.
How can I identify my target market?
To help you establish your target buyer, use data from your social media analytics or Google analytics to find your ideal customers. The analytic tools will help see who your buyers are. It will give you the following information:
- Who is engaging with your content
- The topics that interest them most
- What content type they love to participate with and share with their friends, etc.
Use the information you collected to create content that will address the needs of your audience. Nevertheless, if you’re new to Google Analytics, here is how to use Google analytics tool.
5: Identify Your Customers’ Journey
Why is this necessary? It is because all the content you create will not have the same effect on all your target customers. The reason is that your customers are at different stages of their journey, so they need different content for different needs.
Yes! It is true that we often advise bloggers to identify the pain problems of their target audience and create content that solves those problems. It is indeed, a remarkable way to write content that goes viral.
Regardless, it is also true that you cannot create a single content that will solve all their problems since they’re at different stages of their marketing journey. For instance, Two of my LinkedIn followers are bloggers with different blogging problem. I will not use real names to protect their privacy.
Mark is a newbie blogger who wants to know how to rank high on Google with a non-self-hosted Google Blogger website.
Sandra has been blogging for a couple of years on a self-hosted website but, want to know the best tips to land guest posting opportunities on authority sites.
As you can see, both of them are my target market with different needs accordingly. Thus, creating one piece of content that solves Mark’s problem will not take care of Sandra’s needs because they’re at various stages.
Therefore, you need to figure out your customers’ journey and create content for all stages of their journey. In this way, you will not only solve their problems but also convert them to loyal customers.
You may also like: How to Optimize Your Blog Posts for SEO and Increase Social Media Shares
6: Choose The Best Content Promotion & Distribution Channels
How you distribute content to your audience is critical to your marketing success. Given this, what distribution channels work best for you? You need not be everywhere, instead, find out the most useful content distribution channels to get your content out to your readers and customers.
Many distributions and promotion channels can help you in this regard. The following would help:
- Direct emails
- Guest Posting
- Social media sharing
- Sponsored posts, etc.
The point is to get your content out to your target audience when they’re sure to engage with it. However, despite the many distributions channels available, I suggest using social media, email marketing, and guest posting because they’re cost-effective.
But if you have the budget, then you can go for a sponsored post, ads, PPC, and so forth.
Wrapping It Up
Content marketing is great, but if you can apply the six components of successful content marketing outlined in this post, you will be able to maximize your campaign and grow your small business faster. It is also a marketing best practices to promote your content sparingly.
However, always remember that you don’t have to be on every social media platform just because you want to get your content out. First, analyze the platforms to know which ones work best for your business and focus on those.
For example, I’m getting more traction from LinkedIn and Twitter. As a result, I’m spending more time on these sites than the others. What are your thoughts? Tell us in the comments below!
About the author
Moss Clement is a content manager at Writers Per Hour, a freelance writer/blogger, and Founder of Moss Media. He is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.