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7 Epic Ways to Avoid Writing Blog Content Nobody Will Read

7 Epic Ways to Avoid Writing Blog Content Nobody Will Read

How can you avoid writing content nobody will read? Whether you’re a small business owner or full-time blogger, it is essential to get eyes on your content, which means you have to avoid writing content nobody will read. The more people read your content, the more your chances of converting them to customers or newsletter subscribers, and the more successful you’ll become. Today, blogging is bigger than ever. Marketers publish more than 2,000,000 articles every day, and 55% of marketers…

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The Easy Way to Build An eLearning Platform

The Easy Way to Build An eLearning Platform

  How can you build an eLearning platform? The modern way of teaching and learning through the internet is a result of continuous innovations and development in web technologies. Unlike traditional approaches, eLearning is more convenient and practical in many instances. With some extra value like 24×7 course materials, access from anywhere, and gamification of the learning process, eLearning platforms are gaining immense popularity among learners and trainers of all spheres. Hence, more than 77% of the US-based corporations have…

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How to Prepare Graduate Students for Transition to The Workplace

How to Prepare Graduate Students for Transition to The Workplace

  How can educators prepare graduate students for the transition to the workplace without any hassles? How prepared are you for the job market after graduation? Research has proven that graduates are not ready for the workplace. Career readiness is not only about acquiring hard (technical) skills; soft skills are essential elements that will help you thrive in the workplace. However, many graduates lack those essential skills. Such vital skills as team-work, communication, and so forth are lacking-making graduates unprepared for the…

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6 Ways to Identify Your Target Audience and Create Content That Connects

6 Ways to Identify Your Target Audience and Create Content That Connects

  How can you identify your target audience and create content that resonates? In this age where technological advancements are playing a critical role in every aspect of life, including digital marketing, you cannot afford to lag especially in the field of content marketing, because your marketing activities help you connect with your most relevant audience. The marketplace, as you may know, is competitive and every marketer is searching for the best tips to stay ahead of the competition. And…

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How to Write Headlines That People will Love to Click

How to Write Headlines That People will Love to Click

How can you write headlines that people will love to click? To write headlines that attract readers to your blog or website can be one of the hardest tasks for bloggers and content marketers. You spend an enormous amount of time, sometimes 2 or 3 hours trying to craft headlines that will make people click through to your blog. Why? Because you want your article to be found and read. You want increased engagement on your website, meaning that the success…

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Why Your SEO Content Strategy Is Failing (and How to Fix It)

Why Your SEO Content Strategy Is Failing (and How to Fix It)

Do you know why your SEO content strategy is failing? Content marketing is becoming increasingly important for businesses who want to boost their brand awareness, conversions, and sales online. At the same time, your content strategy will fail if it isn’t underpinned by a solid SEO strategy. SEO is ultimately what helps to make your content more visible to the right people, boosting traffic and those crucial conversions. If you’re worried that your SEO content strategy game is flagging, let’s…

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Why You Need to Use Behavioral Segmentation in Your Business

Why You Need to Use Behavioral Segmentation in Your Business

Have you ever wondered why you need to use behavioral segmentation in your business? No matter what you sell, you learn about your customers the same way as other businesses. Perhaps you market dancewear, or maybe you’re a gourmet grocery store. Whether it’s leotards or organic cherries, you’re meeting customers where they are or when they need something. You might also be meeting them at some undefinable intersection of want, need, and opportunity—they have time on their hands. For example,…

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How to Use Twitter Analytics to Boost Conversion

How to Use Twitter Analytics to Boost Conversion

How can you use Twitter Analytics in your Twitter marketing strategy to improve your ROI? Do you want to see better ROI from your Twitter marketing campaign? If you have presence on Twitter, you should use Twitter Analytics to your advantage – to boost your marketing efforts. This incredible tool will enable you to keep track of every tweet and find out what is working for you, such as what content engages your target audience the most, and the hashtags…

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Google Accelerated Mobile Pages: 7 Tips to Consider before Making the Jump

Google Accelerated Mobile Pages: 7 Tips to Consider before Making the Jump

  What exactly is Google accelerated mobile pages (AMP)? Please, slow down a little as we will answer that question in just a moment. When users access content from your mobile website, do the pages load instantly? If it takes more than a couple of seconds for your mobile pages to load, it’s likely your users have already abandoned your site. With more than half of all website traffic generated through mobile devices, a slow-loading mobile page can have an…

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The Essential Elements of Cross-Channel Marketing (Infographic)

The Essential Elements of Cross-Channel Marketing (Infographic)

Is cross-channel marketing good for your business? Before you answer this question, consider the following… Where are your customers? Decades ago, that wasn’t a difficult question to answer. Your customers were probably in your physical store space, or they were on the phone. Or, if you had a wider reach, you could ask sales people exactly where those customers were. But that has all changed, thanks to our expanding use of technology and our expanding notion of what is a…

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