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Category: Marketing

The Essential Elements of Cross-Channel Marketing (Infographic)

The Essential Elements of Cross-Channel Marketing (Infographic)

Is cross-channel marketing good for your business? Before you answer this question, consider the following… Where are your customers? Decades ago, that wasn’t a difficult question to answer. Your customers were probably in your physical store space, or they were on the phone. Or, if you had a wider reach, you could ask sales people exactly where those customers were. But that has all changed, thanks to our expanding use of technology and our expanding notion of what is a…

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How to Find the Perfect Marketing Strategy for Your Business

How to Find the Perfect Marketing Strategy for Your Business

Digital marketing agencies describe marketing strategy as the process that allows you to allocate your limited resources for the greatest opportunities to increase your sales, visibility, and income. It is the overall game plan of an organization for attracting customers by communicating their key differentiators and the benefits of their businesses. Building a strong marketing strategy is the foundation of any prospering, competitive business. A marketing strategy is the big picture of the vision of your company that addresses issues…

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