What type of business writing is your area of proficiency? Business writing is one of the most effective ways to communicate your brand message and win prospects. And since email marketing was roll-out to the digital marketing arena, writing has become a vital instrument both at work and in the marketplace.
Business writing is so efficient because it is written with a goal and result in mind, to a clearly defined audience. The message will address the readers problem and add value to his life. For this reason, business writers are a goldmine.
What Is Business Writing?
Business writing is writing that request a response from recipients–other businesses and individuals searching for information to improve their lives. It has precise, professional criteria that must be met, and is a resolute kind of writing that offers informative materials for the benefit of users – adding value to and moving them to action.
What Is The Purpose of Business Writing?
The purpose of business writing is to convey relevant information to the reader; it must be persuasive, concise, informative, and so clear that the reader can easily understand. Ironically, to write clearly is one of the hardest parts of business writing. So, as a freelance business writer, you need to hone your skills to land more writing gigs and boost your income.
Hence, if you are a freelance writer who has chosen a career in business writing, you must master these six types of documents that will help you in growing your business. Each one of them is made for a specific goal. Now, let us consider the six types of business writing you need to master in today’s digital marketing space.
1: Email Writing
Email writing comes a-top because every business – big and small is using emails to communicate with existing customers and future customers, colleagues, and stakeholders. It is the most common type of business writing and the most effective as well.
A recent study reveals that email marketing produces $38 per $1 spent. That is 3,800% return on investment (ROI). That is correct for B2B companies and their counterparts because 80% of B2B brands are using email newsletters as part of their content marketing strategy.
According to further research, email marketing strategy is responsible for 81% customer acquisition and 80% buyer retention. Some forms of written materials that fall under the umbrella of emails are:
- Sales letters
- Follow-up emails
- Recommendation emails, and so forth.
These types of writing are in demand because businesses are using emails to pitch their product or services to prospects. As a result, you need to master how to craft better business emails that will move a receiver to take action.
2: Article and Blog Post Writing
Article and blog post writing is a form of content type that marketers are using to attract, retain, and build a loyal audience of readers who will willingly buy what you are selling. Businesses are using this avenue to create brand awareness and establish a target market.
However, what does current analysis say about blog post & article writing?
The data shows that B2B marketers who are using blogs receive 67% more leads and 97% more backlinks than those who are not using blogs, while 53% of marketers declare that their top content marketing focus is blogging.
Consequently, you learn how to write highly informative blog content that will engage your buyer persona. However, many business owners are much busy with other matters and do not have the time or knowledge to create amazing blog posts.
Consequently, it makes business writing a lucrative market. Thus, to thrive as a freelance writer in business writing, you have to master the skills – how to write epic blog content. Remember, documentation is an art, and the best material is for grade 6 reading mode. Therefore, master the art, and you will flourish.
3: Writing for Social Media
Whether you are a small business owner, medium-sized, or a big company, social media is critical to the success of your marketing tactics.
Social media enables companies to build and increase brand awareness, generate quality leads, connect with customers, and improve sales. Thus, it is imperative that social media marketing is an essential marketing strategy.
Interestingly, the annual global growth of social media users have increased by 13% over the past 12 months, according to We Are Social, with the Southern and Central regions in Asia taking the lead at 99% and 33% respectively.
However, Statista estimated that by 2021, the global social media users would exceed 3 billion.
Hence, the statistics vary in number, but they all show that more and more businesses and individuals are taking advantage of social media for business growth.
What impact does it have on freelance writers?
There is plenty of opportunities for freelance business writers like you. Many businesses are continually searching for skilled writers who can create social media content that resonate with their buyer persona. That is where you, a freelance writer in the business writing field come in. You need to learn how to write interesting social media marketing content that gets shared across channels.
For instance, LinkedIn is a professional social media marketing platform where you can land high-paying jobs. On LinkedIn, you can meet executives, CEOs, businesses owners, and managers in your niche market. These people do NOT have the time to write their content; they outsource such projects to freelance writers.
Therefore, hone your writing skills, master social media writing and win in your business.
4: Business Report Writing
A business report is a detailed company document that offers essential information to help the company make intelligent business decisions.
When you categorize report writing, it falls under informational writing, which allows you to record company information correctly consistently. This step is essential for identifying business progress and deliver information about future undertakings.
Businesses and companies rely on reports for the following:
- To communicate vital business information with stakeholders and employees.
- To record completed and uncompleted projects, drafts, and other company adventures.
A business report offers you a platform to record and describe company affairs – what’s happening and output. You are to give a clear description of what is happening in the business for easy understanding. If your business report is well written, readers will quickly understand the message and act upon it.
My best tip is to use headlines and subheadings to create sections for your report. Use labels as well, because it will make your description more concise, clear, and easy to understand.
Business writers for this field of writing are in demand. Thus, you need to master how to write a business report to enable you to find more work.
5: Writing Business Memos
A business memo is a short message sent to individual businesses to communicate relevant information or thoughts on a subject. Your memoranda may be a simple “thank you” or a “congratulatory” message for a job well done or an accomplishment of a project.
This type of business writing, although very brief, demands proficiency and balance, because you must professionally convey your brand message. That is why you need to master the art of memo writing. Businesses are In demand for this type of writing services.
6: Cover Letters & Resumes
Resumes and cover letters are like peanut butter and banana since they go together-meaning that you cannot submit one without the other. When writing a resume and cover letter, you need to figure out the reason for the materials. Typically they are for job seekers, but not all job seekers are on the same journey.
Some of them are company executives, managers, and so forth who are leaving their jobs for a new career path. Others are seeking entry-level positions, while yet others are re-entering the workforce. All these people need cover letters and resumes to aid them to find the perfect job.
Thus, a well-targeted cover letter and resume will enable your client to win his interview. Given this, you need to understand the difference between the two-a resume and a cover letter to know what to communicate on both materials.
Wrapping It Up
There are other types of business writing that we couldn’t mention in this article, and each of them falls into a segment of the four business categories. If you have no idea about the four major types of business writing groups, don’t worry, we will discuss that in the next article.
However, although business writing seems though, it is less demanding, but you have to be creative and use your skills to communicate business messages correctly. To achieve success, you need to pinpoint the type of writing you are most proficient with – one that interest you the most and devote time to learning it.
By identifying your area of writing, you will make faster progress in mastering the skills involved. Furthermore, you must learn how to do the following:
- Change sentence structure
- Be clear and concise
- Proofreading and revision
- Proofreading and evaluation