What if I told you that ten fantastic business writing best practices would help you improve your freelance writing skills? Will you buy the idea? Before you answer the above, please, consider the following questions:

  • How excellent is your business writing skills?
  • Why is your freelance writing business, not picking up?
  • Why has your client refused to call you up for another gig since you submitted your first article?

Considering the above questions (especially number three) you can see that a lot is going on here. What is happening? Let us break it down a little. You got a new client – your first writing job and your client tells you that he wants you to publish twelve blog posts per month on his site.

But after your first submission, he paid you and didn’t call you up to complete the project. Then, you are wondering what has happened. Why didn’t he call me back? There is a lot to it, but the obvious is that he was not impressed with your writing – the first impression matters.

That is why you need to upgrade your game to stay in business. As a consequence;

What is the dominant business writing best practices that you can apply today to boost your freelance writing skills?

In this article, we have assembled ten actionable steps that will help you enhance your business writing abilities.

1: Understand Your Buyer Persona

To have success in your business writing endeavors, you have to understand your client’s buyer persona. And to be able to follow your ideal customer, you need first to identify him. It is only then that you can figure out what is his or her pressing problem. However, if you are new to digital marketing, you may wonder;

What is a buyer persona?

A buyer persona is a fictional image or illustration of your ideal customer. That is a consumer who will benefit from what you are offering and also offer positive returns that help to grow your business.


How can you identify your buyer persona?

One of the best ways to identify your ideal customer is to conduct market research about your target audience. Website analytics tools, such as Google Analytics will help you in this process. Social media analytics tools work amazingly great as well. Use these tools to find your target buyer.

With a defined target market, you will know the kind of content to create according to each marketing channel. You will be able to create content materials that will resonate with your clients’ buyer persona. This measure will help your client to attract more targeted leads and customers.

2: Use Fewer Words in Your Writing

In any form of writing, in-depth materials perform better. But that is not a reason for you to add up words to your content to make it seem like informative blog content. However, research has proven that long-form content ranks better on a search engine. But in business writing, succinctness is vital as it will enable you to convey your brand message without deviating from the subject matter.

Strangely enough, the human race has lesser attention span than a goldfish. Thus, it gives you more reason to be concise in your writing. It means that you should cut out the jargon and unwanted phrases, remove wordiness, and so forth. Grammarly is one of the best tools in the marketplace that will help strengthen your writing.

3: Develop A Unique Writing Tone

Developing your brand’s writing tone adds up to business writing best practices and an excellent way to stand out from the crowd and establish yourself as an expert writer in your industry. It is a component of practical business writing skills and an efficient way to attract new clients and build your freelance writing business faster.

What is brand t0ne?

Your brand tone of voice is the common attributes 0r style of writing that reveals the characters relating to your message.

Thus, if you are writing for a client, you have to bring in his brand voice – the general characteristics associated with your clients’ style of writing. Therefore, the tone you use in your copy is crucial in determining the nature of your brand. It also helps you to align your content with your clients’ voice.

In light of this, it is essential to choose your words wisely. Funnily enough, research reveals that 70% of buyers stopped following a business brand because they were awkward. Furthermore, it shows that 40% of customers unfollowed companies that share inappropriate materials.

6 Business Writing Best Practices That Will Improve Your Writing

Source Image: Sprout Social

One can say the same thing about your tone. If your writing style is not connecting with your target marketing, you will lose your audience. And if the content you write for your client is not relevant to his buyer person, he will lose money. Why? Because his target buyer will shift gear to his competitors.

For this reason, strive to create a unique writing voice that will assist you in building your brand and attracting more freelance writing clients.

4: Use Calls-to-Action in Your Copy

You may wonder, ‘is calls-to-action an element of business writing best practices?’ Yes, it is, and for a good reason. The essence of business writing and communication is to achieve your brand’s desired objective, that is where calls-to-action come in handy. It urges website users to take action and complete a task.

Hers is a sample by HubSpot.

As a result, calls-to-action in your copy will help your clients to increase website engagement, email sign-ups, CTRs, an conversions. In effect, it will improve your business performance. And because it enables your site visitors to reach other areas of your online space which they might have missed. Moreover, it can help them to take decisive steps.

On this account, make sure to add calls-to-action in your copy. Please, here is how to optimize your call-to-action to increase conversion with 31 call-to-action examples to inspire you.

5: Practice Writing Daily

With all consciousness, writing is an art that requires skills, and you must practice regularly to master the technique. One way to develop your skills is to read excellent writing daily. And as you read, please, take note of the choice of words used in the material. Also, notice how the writer structures his content.

6 Business Writing Best Practices That Will Improve Your Writing

Then put what you are learning into practice by scheduling time to write daily. Create a calendar to enable you to maintain consistency. After completing your text, read your material loudly to yourself so that you can listen to what you have written. Then reverse engineer, edit your work and continue the process the next day.

6: Focus on Clarity of Expression

Focusing on the clarity of expression is one of the most underrated business writing best practices. Clarity of speech allows you to write in a way that your target readers will quickly understand the meaning of your content. It enables them to see the intent of your material. Therefore, write your copy with the average reader in mind – showing your ability coherently so that the ordinary person can easily understand your point.

7: Use Prepositions Correctly

The use of prepositions permits you to connect words and phrases to improve readability. It makes your article more comfortable to read. In other words, a proposition is a word frequently seen before a noun or pronoun connecting another word or phrase.

Example, ‘He is standing in front of the car,’ ‘why is the truck on the driveway?’ In these instances, “in” and “on” are the prepositions linking other words and phrases. Hence, since this part of speech is a link to another word, make sure not to end a sentence with a preposition.

8: Get Feedback From Experts

Getting feedback from fellow freelance writers and expert business writers will help you improve your business writing faster. Why so? One of the outstanding business writing best practices is to learn from those who have been in the business way longer than you.

Professional writers, for instance, have been writing for years, honing their skills and have mastered the art of writing – which is why they are considered specialists and experts. These individuals can quickly identify issues with your document that you probably cannot see.

Feedback is the facts or statistics you receive to be effective in the performance. The most influential leaders are always asking for feedback to aid them to enhance their operations. Why? Because they acknowledge the energy and influence of feedback.

Furthermore, they can pinpoint problems that your fellow freelance writers will possibly miss. For this reason, try as much as you can to get professional feedback for your written materials, since the remark will aid you to make the best changes and improve your writing. Put differently, learning from experts business writers is a quicker way to boost your business writing practices.

9: Use  Active Voice to Strengthen Your Copy

The use of active voice is a powerful business writing skill that will strengthen your content copy and make your ideas more credible. But we often fall victim to using passive voice when writing content materials, which is the opposite of active voice. See the difference here.

Using more passive words in your article will make your material weaker and wordy. For instance, the difference between passive and active voice:

  • Passive: Your author bio was written by John.
  • Active: John wrote your author bio

Yes, I make a mistake of using passive voice as well but endeavor to use more active voice to help strengthen your copy.

business writing best practices

10: Proofread Your Document Before Publishing

Proofread your content to ensure that your spelling and grammar are error-free, which is one of the practical business writing skills you need to learn. Several tools can help you in this process, but you need to remember that these spelling and grammar checker tools are not humans and cannot be perfect.

However, the best one for me, which I’m using is Grammarly. This tool will pick up spelling and grammatical errors in your content pieces. It shows you these mistakes in red and yellow wavy lines, with the red indicating spelling error and the yellow for misplaced grammar, wordiness and so forth.

In view of this, make sure you proofread your articles before submitting it to your client or hit the publish button. Read your post aloud to yourself or ask someone to read aloud to you. This technique will enable you to pick up grammar errors and missing words.

business writing best practices

Wrapping It Up

Business writing is a lucrative trade and requires you to learn practical business writing skills if you want to make it big as a freelance writer. You can also invest in a business writing course to assist you in your efforts to master business writing best practices.

However, you need patience and persistence because improving your writing skills takes longer than you can imagine. Nevertheless, the tips in this article will help you streamline the procedure. In our previous article, we outlined the types of business writing you need to master as a freelance writer.

Have a look at it because it will also assist you greatly. Here is a recap of the tips we outlined in this post:

  • Understand Your Buyer Persona.
  • Use Fewer Words in Your Writing
  • Develop A Unique Writing Tone
  • Use Calls-to-Action in Your Copy
  • Practice Writing Daily

Tell us the steps you have taken to improve your business writing.


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



James McAllister · March 23, 2019 at 9:40 pm

Hi Moss!

Great advice here. There’s quite a number of bloggers who I could identify just from their writing because they’ve really mastered their tone, and if more people truly understood their buyer persona, and used this to create better call to actions, they’d make a lot more money from their articles.

One of my favorites though is number 8, getting feedback from experts. I try to employ this strategy not just in writing, but in many areas of my life. Experts can very quickly identify what you’re doing right and what you’re doing wrong, and in some cases it could take months or years for you to have figured this out on your own. I’m happy to pay hundreds of dollars to an expert if it means I’m going to save myself all of that time – after all, that skill and knowledge stays with you throughout your entire life.

Thanks Moss!
– James McAllister


    Moss Clement · March 24, 2019 at 7:55 pm

    Hi James,

    That is well thought out. It is indeed a fact that the experts can cut your learning curve in half if only you are willing to ask them for help. And I’m happy that you acknowledge the willingness to pay more to get or acquire the knowledge that will help you to strengthen your business and generate positive results. Thank you for coming and commenting, James. How have you been anyways?


Gaurav Kumar · March 22, 2019 at 4:35 pm

Hi Moss,

Writing the perfect copy for your business is an art. One should keep all the necessary ingredients to get maximum out of business writing.



    Moss Clement · March 24, 2019 at 8:03 pm

    Hi Gaurav,

    You are right about that. One needs to learn the ropes and master the art. That’s how to put together the elements that will assist you to craft irresistible copy.


Donna Merrill · March 22, 2019 at 12:33 pm

Hi Moss,
I do believe the most important of all is to understand your buyer persona. So much so, that we need to create an avatar (which I have done and still use) to write to. Not just fool around with a cute one, but to write down all the specifics of said buyer then create the avatar to reflect it. It gives us focus to the kind of writing we need to do.
And of course, write write write every day! The more we write, the better we get at it.
Great tips and all apply!


    Moss Clement · March 24, 2019 at 8:11 pm

    Hi Donna,
    I so much agree with you. You cannot become a better writer if you can’t identify who you are writing to (your target audience). Your audience is the bases for your writing and until you point out who he is and create an avatar for your ideal reader, your writing will improve before you know it. Thank you, Donna, for your contribution.


Ryan K Biddulph · March 22, 2019 at 10:10 am

HUGE fan of using fewer and fewer words. We can always be more economical. I set lower word counts for my posts to keep my writing clear, concise and powerful.


    Moss Clement · March 24, 2019 at 8:15 pm

    Hi Ryan,

    That’s remarkable and it has enabled you to also create a writing tone voice that quickly connects with your readers. Fewer words make your writing clearer and and straight to the point. Thank you for your contribution.


Amanda Ricks · March 21, 2019 at 3:44 am

Great tips Moss. I particularly think it’s important to develop and hone one’s own tone. People often hire someone if they like their writing style and feel it will suit their business. Plus, of course, knowing the persona is also very important.
Have a great day 😀


    Moss Clement · March 21, 2019 at 9:55 pm

    Hi Amanda,

    You are right. It is a good idea to establish your brand voice and be consistent across channels. It will help your audience to quickly recognize your brand or message on all marketing platforms. More importantly, it helps to build trust.


    Paul · March 22, 2019 at 2:20 pm

    Hi Moss! How are you? Writing daily is one way to improve your skills in writing, because i am also a product of that practice. You cannot write better if you wont experience failure in writing everyday. Also YouTube can also help aspiring writers to improve their basic grammar.


      Moss Clement · March 24, 2019 at 8:05 pm

      Hi Paul,

      Thank you for the response to Amanda Ricks. I truly appreciate it.


Foskaayforum · March 20, 2019 at 12:58 pm

Though a lot of people can easily write, only a few fit to handle writing for business. I have learnt some point and indeed will be helpful.
Also, Grammarly is indeed a helpful tool for grammar correction tool every writer should be using.
Thanks for the tips.


    Moss Clement · March 20, 2019 at 1:05 pm

    I’m so glad that you learned some valuable tips from this post. And yes, Grammarly is of the best content writing tools that will help you improve your writing, in terms of spelling and the use of grammar. Thank you so much for coming by and commenting.

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