How to Build An Online Presence for Your Business

How can you build an online presence for your business? What if I told you that 10 tactics would help create your presence online from scratch?

This article contains affiliate links, meaning that if you click my affiliate links and make a purchase, I will get a small commission but not out of your pocket!

Any business can have a remarkable online presence, even if it is a brick and mortar business. By sharing relevant content online, you have the opportunity to create an online presence that showcases your skills and capabilities.

However, you cannot have much success if you are posting just any content or links. Social media marketing requires that you have a sustainable social media marketing strategy as a framework to streamline your activities.
A well-rounded social media campaign requires you to put in efforts, and it will assist you in connecting with others in your industry including influencers. All it takes is to understand the right steps to apply.

For this reason, we have compiled ten steps that will help you to build a professional online presence for your business.

Nonetheless, Let us address a few benefits of having an online presence for business.

What Are The Benefits of An Online Presence for Your Small Business?

There are several benefits, but we will outline a few advantages of being online. These includes:

  • It helps you create brand awareness.
  • It enhances your brand credibility.
  • Reach a broader audience than your local customers.
  • Allows you to apply content marketing strategy to improve your business and boost ROI.
  • Your business shows up on search engines – meaning that more customers can find you online when they search for relevant keywords.
  • It will help to improve user experience and customer service.

These are a few of the benefits of an online presence for your business.

With the advantages clarifies, let’s move on to building your online presence for your small business.

Create a Website for Your Business

Many would say a website is not necessary, but it is vital because your site is your personal space where you can direct visitors looking for valuable, relevant information, grow your readership, and improve your online visibility. What is more, you can convert these visitors to quality leads and increase your sales. In simpler terms, your website helps you grow your brand.

However, having a business website does not necessarily mean that you’re selling products or services; instead, you are offering value to your target market and potential customers through highly informative content pieces. People visiting your site go there for different reasons, such as:

  • To learn about what is trending in your industry.
  • Read your latest blog content.
  • Contact you via your sites’ contact page.
  • And so forth.

In fact, some of my clients contacted me after reading a post on my blog. They reached out to me through my contact page to know if I could write similar articles for their blogs. Therefore, create a website with a blog and continue blogging about your product or services. Also, write about related topics that your target customer would love to read.

Make sure to add the essential pages every website should have or the important pages in a website and add your site to your social profiles.

Establish Your Online Audience

Now that you have your website in place, your next step is to start building your website or blog community. These are people who will read your posts and buy what you sell. In other words, they are your potential customers. So, build your tribe by offering helpful blog content regularly. Also, engage with your audience by responding to their comments and provide a solution where applicable.
The best way to go about this is to start building your email list-a list of email subscribers to whom you will send periodic email newsletters about your latest content and special offers. This process requires that you set-up a form that will collect visitor’s email addresses.

There are several tools for this purpose. Nonetheless, I  recommend Thrive Leads. Thrive Leads is the best lead generation and advance conversation optimization plugin for WordPress. This tool will help you grow your email list faster than you imagine.

How to Build An Online Presence for Your Business

More on Thrive Leads

The tool offers you  several advantages including four outstanding benefits:

  1. Design and Deploy – Thrive Leads blends all kinds of email opt-in forms you need to grow your list into one single plugin and offers you a straightforward drag-and-drop editor to create an ideal design for your email sign-ups.
  1. Advanced Targeting – This process allows you to increase conversion by showing website visitors applicable targeted offerings that will enable you to grow your list faster.
  1. The A/B Testing and,
  2. Actionable Reporting and Insights features that allow you to automatically grow your list quickly by providing you an overview of useful metrics. These measurables will enable you to see how your email sign-up form is performing.
    *Important* You can also build your website or blog community through social media. We will discuss that in a moment.

Set Goals You Can Attain

What are your objectives for building an online presence? Several items come to mind at this point. But you need to pinpoint what you want to achieve as an online marketer and follow through with your goals.

Your objectives could be either of the following:

  • To create brand awareness
  • Direct customers to your business
  • Increase sales
  • Generate leads, etc.

The more defined your intentions are – be it short-term or long-term aspirations, the easiest it becomes to reach your aim. Therefore, write your objectives in a worksheet and reference to it to make sure that you are well on track.

Measure your performance regularly to see how you’re doing concerning your goals.

Set-Up Social Media Profiles

Setting up social media profiles for your business is a must if you want to build a robust online presence. The following platforms should be your starting point:

  • Twitter
  • LinkedIn
  • Facebook
  • Pinterest
  • Instagram

These social sites offer you different platforms to get to know your audience and identify your target market. As such, post your blog content frequently on those social platforms. Ensure that you only share valuable information, because it will enable you to build trust with your target audience and help you attract new followers and grow your following.

As mentioned in section two, you can as well use social media to build your blog community by consistently posting relevant, engaging content that connects with your target buyer.

Use Social Media Automation Tools to Build Your Online Presence

To streamline your social media marketing processes. Tools like Buffer, Statusbrew, Agorapulse, and Blog2social are amongst the best social media automation tools in the marketplace. You can use these tools to schedule content in advance, and also use them to monitor your social media marketing activities.

These instruments will show you how your content is performing and the best materials that your audience wants from you; which is a fascinating way to come up with content ideas your audience will love.

Connect and Build Bonds With Social Media Users & Influencers in Your Industry

In online business, you cannot thrive without a target following, and the more people you follow, the more you will grow your tribe.

How to Build An Online Presence for Your Business

For this reason, follow I and other social media users who are in your niche across social media; like, share, and comment on their posts. Read their blogs and leave a meaningful comment on their blog content and social media posts.

Many of them will respond and follow you back. After about four days, search for those who did not support your course and unfollow them. Repeat the process, and soon you will start to see significant growth in your efforts. Use these tips to grow your social following.

Use Google Analytics and Other Website SEO Tools to Build Your Online Presence

Having a blog or website is one thing altogether; maintaining your site is another thing. One way to quickly grow your website is to create and publish valuable blog content regularly. Research has proven that B2 marketers who use blogs as part of their marketing strategy generate 67% more leads than those not using blogs.

How to Build An Online Presence for Your Business

A further survey found that the primary focus of 55% of companies is blog content creation, and businesses that make blogging a priority generates 13x more return on investment (ROI).

You may be wondering; what has it got to do with Google Analytics?

Google Analytics comes into play because it is one of the best SEO tools that will help to strengthen your content marketing strategy. The software will enable you to find out the type of content that is driving the most traffic to your site. Here is how to use Google Analytics.

In other words, the kind of posts that are attracting more website visitors – a better way to generate blog topic ideas that will drive tons of traffic to your site.

Is Google Analytics the only tool for this purpose?

No, there are several others.

BuzzSumo is another exciting tool that will help to grow your online presence. How? It will assist you with a list of fascinating content ideas that drives massive website traffic. BuzzSumo will provide you a list of top performing content according to your chosen keyword or keyword phrase.

Open the software and enter your keywords. It will show you all the content that received the most social shares with your keyword. From there you can filter your results and make a list of topics that interest you most. Then, head on and start writing. This tool will show you the most shared blog content in your line of business. Then you can create a more similar post to gain more traction on your website.

Don’t Forget to Optimize your website and Web Content for SEO.

Optimizing your website for search engine optimization (SEO) will assist in boosting your online visibility and search rankings. This strategy is right for your business since consumers depend heavily on search engine bots to support them to find what they are searching. From electronic gadgets to marketing software and so forth, end users look to the search engine to identify these items.

What does this mean for your business?

It means that irrespective of what your business push forward or provide to shoppers, buyers are searching Google and other search engine platforms for similar items as yours. Therefore, to get those customers to your website or landing page, you must optimize your site for search engine. However, if you are new to SEO, here is how to optimize your site for SEO and boost visibility.

Join Relevant Facebook Groups & Forums and Create a Facebook Page

Facebook groups are powerful marketing hubs that can help to build your online presence quickly. Groups enable you to meet others in your industry which may help you if need be. When it comes to visibility and engagement, Facebook groups are flexible.

For instance, if a group member post content in the group, it shows up and remains in the feed where other users can see the content and interact with it. Not only that, the flexibility of groups makes it easier for spontaneous discussions among members. You can start a conversation and invite others to contribute.

How to Build An Online Presence for Your Business

Although you have joined a couple of groups, creating a Facebook page is also vital to your business because it serves as your point of contact for all users, as well as offer you a platform to carry out advertising campaigns to grow your business. It is also a marketing channel where you share content from your blog and other updates that help increase your visibility and drive traffic to your site.

Other users can contact you via your page, and if a person put a search for your page, it will appear on search engine with useful data about your business.

Set Key Performance Indicators (KPIs) to Monitor Your Progress

KPIs are useful metrics you should be tracking to establish the success of your marketing efforts. Thus, setting key performance indicators (KPIs) to monitor will aid you to identify areas of your marketing campaign that is working and those that need improvement. These metrics will guide your marketing decisions.

Wrapping It Up

Developing a business takes time before you can start seeing positive results. The same applies when building an online presence for your business. However, this in this article will aid you to facilitate the process and establish a notable online presence for your business. Thus, keep posting and evaluating your strategies and be patient.


About the author

How to Build An Online Presence for Your Business

Moss Clement is a content manager at Writers Per Hour, and a freelance writer & blogger. Founder of Moss Media. He is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.

Connect with him on Twitter & LinkedIn.


Avatar

Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

16 Comments

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Ryan K Biddulph · March 30, 2019 at 3:06 am

Loving the tips buddy. Getting clear on your presence makes things easier. Many bloggers run around from an energy of doubt, of worry, mucking up their clarity and killing their campaign before even diving in. You need to see and know where you are heading to build an online presence from an energy of authority and posture.

    Avatar

    Moss Clement · April 2, 2019 at 11:15 am

    Hi Ryan,

    I love the energy thing and you are so right about it. One needs to know where he is going, understand the processes involved, build relationships that will you establish your presence and take your business to the next height. Thank you for stopping by and adding to the discussion, Ryan.

      Avatar

      Sarah grace Del rosario · April 4, 2019 at 9:35 am

      Thanks a lot Ryan. Focus is really important in blogging. You must know your goals and what niche you should focus your time and effort

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Gaurav Kumar Joshi · March 31, 2019 at 7:00 am

Hi Moss,

Online presence is important for every business. The whole world is spending hours and hours online finding information or chatting with others.

Building impactful online presence will help you to gain authority in your niche.

thanks for sharing helpful tips.

    Avatar

    Moss Clement · April 2, 2019 at 11:03 am

    Hi Gaurav,

    The need to have an online presence has never been more demanding than now with thousands of businesses looking for different ways to establish an effective online presence. There are millions of consumers searching the internet now to identify one business, product, or services. So it makes sense to have a presence online. Thank you for coming by and commenting.

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    Sarah grace Del rosario · April 4, 2019 at 9:36 am

    You’re welcome Gaurav. Times have changed, almost all business nowadays have an online platform to represent their selves.

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James McAllister · March 31, 2019 at 10:18 am

Hi Moss!

This is a very useful article. Building a real online presence and following is more important than it ever has been before. People are spending more and more time online, and on social networks. At the same time, people’s attention spans are getting shorter, and more and more companies are competing for the same amount of attention.

I used to shy away a bit from social media, focusing more on platforms that I had more control over. This wasn’t a smart strategy. Now, I’ve adapted and focused on where people’s attention already is, then building content that gets in front of them, and encourages them to seek out even more. As you point out this gave me the opportunity to really go forward with my content marketing strategy, which ultimately leads to sales.

Here’s hoping more people find this article and take the time to implement these steps. I will be sharing this on Twitter straight away.

Thanks Moss!
– James McAllister

    Avatar

    Moss Clement · April 1, 2019 at 10:14 pm

    Hi James,

    You are so right about that. The best content marketing strategy is to have a presence where your​target marketing is. That way, you will gain more traction because your audience will see and engage with your content. Thank you for coming by and thanks a lot for your comments.

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Donna Merrill · March 31, 2019 at 2:07 pm

Hi Moss,
In today’s world it is imperative to have a website for any business. I recently had to choose a doctor and the one recommended to me had no website, so I chose the one with a website. Why? Because I got to know more about him like where he went to school, what does he specialize in, and his articles.
Connecting and building bonds through social media is so important because even those who are reading it that have not met you yet, can get that KLT (know like and trust) feeling from you.
And of course we have to make sure we can do the best SEO that we can.
Great article!
-Donna

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Parth · April 1, 2019 at 8:27 am

Hi Moss,

Good article, Some interesting and useful points. I like how you kept it simple but effective. Social media is a good way to connect with audience.

Thanks for sharing.

    Avatar

    Moss Clement · April 1, 2019 at 10:07 pm

    Hi Parth,

    Thank you so much. I appreciate your kind words and I’m happy that you find the article interesting. Thank you for coming by and commenting!

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Sajid Akhter · April 2, 2019 at 8:17 am

Hi Moss,

Amazing post as usual. Most of your posts are very well research and explained.

Thank you so much for sharing your thoughts and ideas. Have a great day.

    Avatar

    Moss Clement · April 2, 2019 at 10:40 am

    Hi Sajid.

    It is my pleasure to provide to the best of my ability, and I’m so honored that someone in the digital marketing industry with great insight like you appreciate my work. Thank you so much and thanks a lot for commenting.

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Lisa Sicard · April 3, 2019 at 8:23 pm

Hi Moss, yes, a business today must really build an online presence with their website. It takes time and money but it must be done to succeed today. People want to know who you are and what your business can do for them. Be sure to include these on your website and on every page.
I love using Agorapulse for my social media management, it does free up my time like now to comment on other blogs 🙂
Thanks for the tips Moss!

    Avatar

    Moss Clement · April 4, 2019 at 10:06 am

    Hi Lisa,
    I agree with you. Donna said some interesting on her comments which is exactly what you pointed out. She said “she refused to work with a doctor that was recommended to her because the doctor has no website, so sho chooses a different doc who has a site with information about him. Thus, if people cannot find you online, it negatively impacts your credibility. However, I haven’t given a thought on Agorapulse. I know it a powerful tool but I’m taking my time-one step at a time. Thank you so much for coming by nd commenting.

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