How can you build an online presence for your business? What if I told you that 10 tactics would help create your presence online from scratch?
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Any business can have a remarkable online presence, even if it is a brick and mortar business. By sharing relevant content online, you have the opportunity to create an online presence that showcases your skills and capabilities.
However, you cannot have much success if you are posting just any content or links. Social media marketing requires that you have a sustainable social media marketing strategy as a framework to streamline your activities.
A well-rounded social media campaign requires you to put in efforts, and it will assist you in connecting with others in your industry including influencers. All it takes is to understand the right steps to apply.
For this reason, we have compiled ten steps that will help you to build a professional online presence for your business.
Nonetheless, Let us address a few benefits of having an online presence for business.
What Are The Benefits of An Online Presence for Your Small Business?
There are several benefits, but we will outline a few advantages of being online. These includes:
- It helps you create brand awareness.
- It enhances your brand credibility.
- Reach a broader audience than your local customers.
- Allows you to apply content marketing strategy to improve your business and boost ROI.
- Your business shows up on search engines – meaning that more customers can find you online when they search for relevant keywords.
- It will help to improve user experience and customer service.
These are a few of the benefits of an online presence for your business.
With the advantages clarifies, let’s move on to building your online presence for your small business.
Create a Website for Your Business
Many would say a website is not necessary, but it is vital because your site is your personal space where you can direct visitors looking for valuable, relevant information, grow your readership, and improve your online visibility. What is more, you can convert these visitors to quality leads and increase your sales. In simpler terms, your website helps you grow your brand.
However, having a business website does not necessarily mean that you’re selling products or services; instead, you are offering value to your target market and potential customers through highly informative content pieces. People visiting your site go there for different reasons, such as:
- To learn about what is trending in your industry.
- Read your latest blog content.
- Contact you via your sites’ contact page.
- And so forth.
In fact, some of my clients contacted me after reading a post on my blog. They reached out to me through my contact page to know if I could write similar articles for their blogs. Therefore, create a website with a blog and continue blogging about your product or services. Also, write about related topics that your target customer would love to read.
Make sure to add the essential pages every website should have or the important pages in a website and add your site to your social profiles.
Establish Your Online Audience
Now that you have your website in place, your next step is to start building your website or blog community. These are people who will read your posts and buy what you sell. In other words, they are your potential customers. So, build your tribe by offering helpful blog content regularly. Also, engage with your audience by responding to their comments and provide a solution where applicable.
The best way to go about this is to start building your email list-a list of email subscribers to whom you will send periodic email newsletters about your latest content and special offers. This process requires that you set-up a form that will collect visitor’s email addresses.
There are several tools for this purpose. Nonetheless, I recommend Thrive Leads. Thrive Leads is the best lead generation and advance conversation optimization plugin for WordPress. This tool will help you grow your email list faster than you imagine.
More on Thrive Leads
The tool offers you several advantages including four outstanding benefits:
- Design and Deploy – Thrive Leads blends all kinds of email opt-in forms you need to grow your list into one single plugin and offers you a straightforward drag-and-drop editor to create an ideal design for your email sign-ups.
- Advanced Targeting – This process allows you to increase conversion by showing website visitors applicable targeted offerings that will enable you to grow your list faster.
- The A/B Testing and,
- Actionable Reporting and Insights features that allow you to automatically grow your list quickly by providing you an overview of useful metrics. These measurables will enable you to see how your email sign-up form is performing.
*Important* You can also build your website or blog community through social media. We will discuss that in a moment.
Set Goals You Can Attain
What are your objectives for building an online presence? Several items come to mind at this point. But you need to pinpoint what you want to achieve as an online marketer and follow through with your goals.
Your objectives could be either of the following:
- To create brand awareness
- Direct customers to your business
- Increase sales
- Generate leads, etc.
The more defined your intentions are – be it short-term or long-term aspirations, the easiest it becomes to reach your aim. Therefore, write your objectives in a worksheet and reference to it to make sure that you are well on track.
Measure your performance regularly to see how you’re doing concerning your goals.
Set-Up Social Media Profiles
Setting up social media profiles for your business is a must if you want to build a robust online presence. The following platforms should be your starting point:
These social sites offer you different platforms to get to know your audience and identify your target market. As such, post your blog content frequently on those social platforms. Ensure that you only share valuable information, because it will enable you to build trust with your target audience and help you attract new followers and grow your following.
As mentioned in section two, you can as well use social media to build your blog community by consistently posting relevant, engaging content that connects with your target buyer.
Use Social Media Automation Tools to Build Your Online Presence
To streamline your social media marketing processes. Tools like Buffer, Statusbrew, Agorapulse, and Blog2social are amongst the best social media automation tools in the marketplace. You can use these tools to schedule content in advance, and also use them to monitor your social media marketing activities.
These instruments will show you how your content is performing and the best materials that your audience wants from you; which is a fascinating way to come up with content ideas your audience will love.
Connect and Build Bonds With Social Media Users & Influencers in Your Industry
In online business, you cannot thrive without a target following, and the more people you follow, the more you will grow your tribe.
For this reason, follow I and other social media users who are in your niche across social media; like, share, and comment on their posts. Read their blogs and leave a meaningful comment on their blog content and social media posts.
Many of them will respond and follow you back. After about four days, search for those who did not support your course and unfollow them. Repeat the process, and soon you will start to see significant growth in your efforts. Use these tips to grow your social following.
Use Google Analytics and Other Website SEO Tools to Build Your Online Presence
Having a blog or website is one thing altogether; maintaining your site is another thing. One way to quickly grow your website is to create and publish valuable blog content regularly. Research has proven that B2 marketers who use blogs as part of their marketing strategy generate 67% more leads than those not using blogs.
A further survey found that the primary focus of 55% of companies is blog content creation, and businesses that make blogging a priority generates 13x more return on investment (ROI).
You may be wondering; what has it got to do with Google Analytics?
Google Analytics comes into play because it is one of the best SEO tools that will help to strengthen your content marketing strategy. The software will enable you to find out the type of content that is driving the most traffic to your site. Here is how to use Google Analytics.
In other words, the kind of posts that are attracting more website visitors – a better way to generate blog topic ideas that will drive tons of traffic to your site.
Is Google Analytics the only tool for this purpose?
No, there are several others.
BuzzSumo is another exciting tool that will help to grow your online presence. How? It will assist you with a list of fascinating content ideas that drives massive website traffic. BuzzSumo will provide you a list of top performing content according to your chosen keyword or keyword phrase.
Open the software and enter your keywords. It will show you all the content that received the most social shares with your keyword. From there you can filter your results and make a list of topics that interest you most. Then, head on and start writing. This tool will show you the most shared blog content in your line of business. Then you can create a more similar post to gain more traction on your website.
Don’t Forget to Optimize your website and Web Content for SEO.
Optimizing your website for search engine optimization (SEO) will assist in boosting your online visibility and search rankings. This strategy is right for your business since consumers depend heavily on search engine bots to support them to find what they are searching. From electronic gadgets to marketing software and so forth, end users look to the search engine to identify these items.
What does this mean for your business?
It means that irrespective of what your business push forward or provide to shoppers, buyers are searching Google and other search engine platforms for similar items as yours. Therefore, to get those customers to your website or landing page, you must optimize your site for search engine. However, if you are new to SEO, here is how to optimize your site for SEO and boost visibility.
Join Relevant Facebook Groups & Forums and Create a Facebook Page
Facebook groups are powerful marketing hubs that can help to build your online presence quickly. Groups enable you to meet others in your industry which may help you if need be. When it comes to visibility and engagement, Facebook groups are flexible.
For instance, if a group member post content in the group, it shows up and remains in the feed where other users can see the content and interact with it. Not only that, the flexibility of groups makes it easier for spontaneous discussions among members. You can start a conversation and invite others to contribute.
Although you have joined a couple of groups, creating a Facebook page is also vital to your business because it serves as your point of contact for all users, as well as offer you a platform to carry out advertising campaigns to grow your business. It is also a marketing channel where you share content from your blog and other updates that help increase your visibility and drive traffic to your site.
Other users can contact you via your page, and if a person put a search for your page, it will appear on search engine with useful data about your business.
Set Key Performance Indicators (KPIs) to Monitor Your Progress
KPIs are useful metrics you should be tracking to establish the success of your marketing efforts. Thus, setting key performance indicators (KPIs) to monitor will aid you to identify areas of your marketing campaign that is working and those that need improvement. These metrics will guide your marketing decisions.
Wrapping It Up
Developing a business takes time before you can start seeing positive results. The same applies when building an online presence for your business. However, this in this article will aid you to facilitate the process and establish a notable online presence for your business. Thus, keep posting and evaluating your strategies and be patient.
About the author
Moss Clement is a content manager at Writers Per Hour, and a freelance writer & blogger. Founder of Moss Media. He is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.
Connect with him on Twitter & LinkedIn.