The Easy Way to Build An eLearning Marketplace Platform

How can you build an eLearning platform?

The modern way of teaching and learning through the internet is a result of continuous innovations and development in web technologies. Unlike traditional approaches, eLearning is more convenient and practical in many instances.

With some extra value like 24×7 course materials, access from anywhere, and gamification of the learning process, eLearning platforms are gaining immense popularity among learners and trainers of all spheres.

Hence, more than 77% of the US-based corporations have adopted corporate eLearning to train their employees spread across the planet. In all these, eLearning platforms are playing a vital role by offering a centralized location for learners and trainers on common ground.

Interestingly, where big corporations can afford to integrate a dedicated eLearning platform, startups and general students significantly rely on eLearning marketplaces to access different courses and learning materials. For example, Udemy, an eLearning marketplace with over 55,000 courses and 15 million learners is a global 448-ranked website.

The online learning platform receives about 58.82 % of its total traffic as “Direct Traffic.” The number is enormous, and a good sign that learners are getting aware of such platforms and adopting online courses rapidly. With this pace, the global eLearning market will reach $325 billion by 2025, compared to a recorded of $107 Billion in 2015 (Forbes).

Following this trend, LinkedIn acquired an eLearning giant, Lynda.com for $1.5 Billion in 2015. It is clear that online learning is gradually becoming the next revolutionary eCommerce activity.

Therefore, if you think you have a business idea to transform this high grossing business sphere by starting a similar business like Udemy and Lynda; this article will impart some valuable insights into a typical eLearning marketplace and an easy way to build an eLearning marketplace of your own with zero coding.

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Operation Principles of A Typical eLearning Marketplace

An eLearning marketplace or eLearning platform is a centralized location for learners and teachers to connect. The platform, on the one hand, allows learners to find online courses of their choice. It helps teachers to identify interested students for selling their online courses.

So, what is an eLearning marketplace? Is it same as an eCommerce site, which sells digital products (software and eBooks)?

Profoundly, not!

If we look at the business and revenue model of Udemy, we can see that:

  • Udemy follows a multi-sided business model, with two kinds of participants: Teachers and Students
  • It offers a cheaper way to take courses that are physical inaccessible by many or are extremely costly on other channels. Platform restricts the minimum and maximum course value to $20 – $50.
  • It allows industry experts to utilize their experience in designing micro-personalized eLearning courses and sell them on the platform. That is why you might find various classes on the same topic. However, all of these courses cater to a different level of learners with their own online training course personalization.
  • It also accommodates eLearning moodle courses created on third-party eLearning development programs by offering various direct integrations.

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Udemy Revenue Model

Udemy follows a similar revenue model like any typical marketplace such as Amazon, eBay, Etsy, and Alibaba. It accommodates sellers and takes commissions on the sales made by them on its platform.

Here is a screenshot to explain Udemy’s revenue model and commission charges in different formats-

Image source: Future Work Technologies

Which One is Better – Selling On Udemy or Creating Your eLearning Website?

It depends!

Managing a website of your own is a big task. Moreover, if it is a marketplace, then you will need many more sellers to sell online courses on your site.

Indeed, you can make a good profit by selling eLearning courses designed by industry and academic experts; but you must do a solid groundwork before your website kicks-in.

If you think, you can manage an eLearning website and can supply excellent courses to your customers, having your online learning website is more profitable than selling on a third-party platform. You can claim all the earnings for yourself.

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Can You Build Your eLearning Platform Without Coding?

Optimistically, Yes!

If it was a few years ago, the answer could have been something like, “you need to be an expert coder to build your eLearning business.” However, this is 2019, and one can launch an array of internet-based businesses without being an expert coder. There are ready-made and turnkey solutions for everything.

Udemy Clone scripts are one such turnkey eLearning platform builder -already developed eLearning websites, which can be white-labeled or customized to fit according to one particular business requirement.

For example, a typical Udemy clone script would consist of all the features, functionalities, and business requirements by a full-fledged eLearning website like Udemy. Just a few tweaks to shape the UI according to your brand, and your eLearning marketplace is up and ready to go live.

Factors to Compare In An eLearning Marketplace Clone

The market is full of ready-made solutions to start an eLearning platform. However, not all are fit enough to work as a full-fledged marketplace. These features are crucial as they make an eLearning website distinctive from a typical eCommerce site that sells digital products.

For Marketplace Admin or Owner:

  1. White-labeled software
  2. Mobile compatibility
  3. Admin dashboard and analytics
  4. Multiple Payment Gateways
  5. PCI-DSS compliant gateways
  6. Online shopping cart
  7. Course Categories
  8. On-site search engine
  9. Coupon Management
  10. Multi-language support
  11. Commissions management
  12. Users Management
  13. Tutors Management
  14. Course Category Management
  15. Complaints Management-Ticket System
  16. Refund Management
  17. Reviews and Rating management

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Features for Tutors and Instructors

  1. Tutor dashboard and analytics
  2. Create courses in multiple formats: Video, Audio, and PDFs.
  3. Update Course summary
  4. Update Course objective
  5. Course Privacy settings: Public or Private
  6. Conduct online quizzes
  7. Course Price Management: Retail price and discount.
  8. Communication with Learners and Admin
  9. Coupon Management
  10. See course reviews and ratings

Features for Learners

  1. Search tab to find courses
  2. Browse courses Category-wise
  3. See course summary
  4. See course structure
  5. See the instructor’s details
  6. Write a course review
  7. On-site communication with admin and instructor
  8. Asynchronous learning: Purchase whole class or just a module
  9. Learner dashboard and analytics
  10. Take online quizzes
  11. See assessment reports
  12. Wish-list courses
  13. See purchase history
  14. Apply for refund
  15. Browse offers on the platform

An eLearning Marketplace

A clone script offering at least the above functionalities for all three key partners is an efficient solution. You can trust such writings to provide a turnkey solution for launching an eLearning Marketplace business.

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To Summarize

Teaching is a noble job. While offering some accessible ways to learn new things, make sure to adopt only productive measures on your website. Conduct some comprehensive research and select only a practical solution for your cause.

Compromising with learning standards is not good for both your business and your social responsibility as a brand. Lastly, to summarize the concept, make sure to remember the following building blocks of a good eLearning marketplace business-

  • Always offer clear-cut learning objectives to the learners.
  • Categorize courses to define the targeted audience for a class better.
  • Create interactive course full of fun and learning.
  • You can utilize multimedia to make your course useful.
  • Always verify the course content before approving them for sale.
  • Use analytics to track teaching progress to ensure a healthy learning environment.
  • Take down courses getting many negative reviews.
  • Provide authentic certifications after approval by relevant authorities.
  • Offer responsive UI for seamless mobile experience.
  • Invest in mobile apps to offer an enhanced UX.
  • Allow only industry experts or teachers with similar qualifications to upload courses.

ELearning is not just a business industry, but also a social obligation. Compromising on fundamentals can end you up with an inefficient clone script.  Hence, have a clear vision of your responsibilities and resources, and start your business as a reliable source of knowledge and skill development.


About the author

The Easy Way to Build An eLearning Marketplace Platform
Katie Taylor is a professional blogger, guest writer, and Influencer. Currently associated with Pinlearn as a content marketing strategist

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Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

14 Comments

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App Development Company in Dubai · July 18, 2019 at 5:57 am

Thank you for sharing such great information very useful to us.

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    Moss Clement · July 24, 2019 at 8:44 pm

    Thanks a lot. I appreciate your coming by and commenting. And I’m happy that you like the post. I’m hoping to see you sooner again.

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Fit out companies in Dubai · July 9, 2019 at 7:50 am

Excellent blog! I agree with you that ELearning is not just a business industry, but also a social obligation. Thank you for sharing great information.

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    Moss Clement · July 11, 2019 at 12:28 pm

    You’re welcome, and I appreciate you for coming by and commenting. Thank you so much.

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Tamara Green · April 3, 2019 at 2:20 pm

Excellent article, Moss, and Katie! As part of the team at lessonly, eLearning is a topic especially close to my heart. There were a couple of points I particularly appreciated you calling out: Firstly, that “eLearning is not just a business industry, but also a social obligation,” which aligns with our mission at Lessonly – to help people do better work so they can live better lives. Along those same lines, I appreciated you delineating the most important functionalities to keep top of mind for admins, instructors, and learners alike. This kind of thoroughness is admirable, so thank you for your thoughtfulness here!

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    Moss Clement · April 4, 2019 at 10:22 am

    Hi Tamara,

    I must say you have a terrific mission at Lessonly. The concept to help others is a fascinating way to show the humanity in us. Putting smiles on peoples faces via different channels including eLearning will not only uplift them but will also enable them to carter for themselves. Thank you for coming by and adding to the discussion.

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Lingerie Murah · March 25, 2019 at 3:16 am

First of all I would like to say fantastic blog!
I had a quick quetion in which I’d like to ask if you do not
mind. I was curious to know how you center yourself and clear your thoughts prior to writing.
I have had trouble clearing my thoughts in getting my
thoughts out there. I do enjoy writing but it just seems like the first 10 to 15 minutes are generally lost simply just trying to figure out how to begin. Any ideas or tips?
Thanks!

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    Moss Clement · March 25, 2019 at 3:59 pm

    You have to practice the art of writing and develop a routine and stick to it. How? Try to write at least 500-words per day. Set a calendar or your writing and make sure to follow through. Take short breaks to refresh your head and come back writing. Exercise regularly as well.

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James McAllister · March 2, 2019 at 10:34 pm

Hi Katie and Moss!

This is a topic I’ve thought a lot about, as I moved my primary sales channel of my courses from Udemy to my own website.

It really depends on your pricepoint for the courses, the topics, and any marketing you can do on your own.
Udemy’s students are trained to buy courses at $10-15, with an average sale price of around $12. Through Udemy’s organic search, this nets you $6 per sale. Therefore, you need to make quite a large number of sales to pull in any meaningful revenue. You can opt-out of their promotions, but everybody else’s courses will appear for $10-15 right next to yours, which makes it a harder sell.

This issue I’ve seen with a lot of people is that they publish a course in a niche market that really isn’t that big, and doesn’t have that many people searching for it on Udemy.

They’re ultimately doing their own marketing anyway, and it just makes sense to keep everything on your own site – where you can control the content, the price, the promotion, etc. Not to mention, you have the emails and contact information which makes it so much easier to cross-sell / up-sell additional products.

This is a very interesting article, I’d love to hear more from others who are interested in publishing a larger volume of courses.

– James McAllister

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    Moss Clement · March 4, 2019 at 2:05 pm

    Hi James,

    You are right about that. Udemy students are geared to make purchases at a given amount, and if it exceeds that budget, they are certainly not to buy. And at the end of the day, you see that you are losing money because of pricing, course material, and everything in between affects your sales or the quantity you are able to sell. Thus, as you mentioned, selling your product on your online empire – your blog or website enables you to be in control.
    Thank you for coming by and adding to the conversation.

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Kaushal Dhawan · February 27, 2019 at 11:27 pm

Nowadays e-learning is on a great hike. People are now aware about the digital world. What the children were learning in schools now can learn those things at home. There are many more advantages of e-learning. So now everybody should focus on building e-learning platforms. This article can really help those who want to create an e-learning platform of their own.

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    Moss Clement · March 1, 2019 at 10:20 pm

    That’s right, Kausal. E-learning has taken over the digital space, helping million learn at their convenience at home or wherever. It makes leaning easy and fun.

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Ryan K Biddulph · February 21, 2019 at 1:38 pm

Moss this is a fab post buddy. We genuinely move toward eLearning daily. Heck; my high school went completely wireless over a decade ago, which is insane. Create eLearning platforms, or, courses at a minimum, to ride this wave. I’ve courses on Selz, Teachable and Send Owl, currently.

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    Moss Clement · February 22, 2019 at 5:01 pm

    That’s great, Ryan. Elearning is taking over and making it easier for everyone to up their skills in whatever field at their convenience. You don’t have to be in class, but can earn and get your degree at your convenience. You can as well create your eLearning platform or online courses. You have them all around, Ryan. Thank you for your comments.

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