How can you build an eLearning platform?
The modern way of teaching and learning through the internet is a result of continuous innovations and development in web technologies. Unlike traditional approaches, eLearning is more convenient and practical in many instances.
With some extra value like 24×7 course materials, access from anywhere, and gamification of the learning process, eLearning platforms are gaining immense popularity among learners and trainers of all spheres.
Hence, more than 77% of the US-based corporations have adopted corporate eLearning to train their employees spread across the planet. In all these, eLearning platforms are playing a vital role by offering a centralized location for learners and trainers on common ground.
Interestingly, where big corporations can afford to integrate a dedicated eLearning platform, startups and general students significantly rely on eLearning marketplaces to access different courses and learning materials. For example, Udemy, an eLearning marketplace with over 55,000 courses and 15 million learners is a global 448-ranked website.
The online learning platform receives about 58.82 % of its total traffic as “Direct Traffic.” The number is enormous, and a good sign that learners are getting aware of such platforms and adopting online courses rapidly. With this pace, the global eLearning market will reach $325 billion by 2025, compared to a recorded of $107 Billion in 2015 (Forbes).
Following this trend, LinkedIn acquired an eLearning giant, Lynda.com for $1.5 Billion in 2015. It is clear that online learning is gradually becoming the next revolutionary eCommerce activity.
Therefore, if you think you have a business idea to transform this high grossing business sphere by starting a similar business like Udemy and Lynda; this article will impart some valuable insights into a typical eLearning marketplace and an easy way to build an eLearning marketplace of your own with zero coding.
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Operation Principles of A Typical eLearning Marketplace
An eLearning marketplace or eLearning platform is a centralized location for learners and teachers to connect. The platform, on the one hand, allows learners to find online courses of their choice. It helps teachers to identify interested students for selling their online courses.
So, what is an eLearning marketplace? Is it same as an eCommerce site, which sells digital products (software and eBooks)?
If we look at the business and revenue model of Udemy, we can see that:
- Udemy follows a multi-sided business model, with two kinds of participants: Teachers and Students
- It offers a cheaper way to take courses that are physical inaccessible by many or are extremely costly on other channels. Platform restricts the minimum and maximum course value to $20 – $50.
- It allows industry experts to utilize their experience in designing micro-personalized eLearning courses and sell them on the platform. That is why you might find various classes on the same topic. However, all of these courses cater to a different level of learners with their own online training course personalization.
- It also accommodates eLearning moodle courses created on third-party eLearning development programs by offering various direct integrations.
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Udemy Revenue Model
Udemy follows a similar revenue model like any typical marketplace such as Amazon, eBay, Etsy, and Alibaba. It accommodates sellers and takes commissions on the sales made by them on its platform.
Here is a screenshot to explain Udemy’s revenue model and commission charges in different formats-
Image source: Future Work Technologies
Which One is Better – Selling On Udemy or Creating Your eLearning Website?
Managing a website of your own is a big task. Moreover, if it is a marketplace, then you will need many more sellers to sell online courses on your site.
Indeed, you can make a good profit by selling eLearning courses designed by industry and academic experts; but you must do a solid groundwork before your website kicks-in.
If you think, you can manage an eLearning website and can supply excellent courses to your customers, having your online learning website is more profitable than selling on a third-party platform. You can claim all the earnings for yourself.
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Can You Build Your eLearning Platform Without Coding?
If it was a few years ago, the answer could have been something like, “you need to be an expert coder to build your eLearning business.” However, this is 2019, and one can launch an array of internet-based businesses without being an expert coder. There are ready-made and turnkey solutions for everything.
Udemy Clone scripts are one such turnkey eLearning platform builder -already developed eLearning websites, which can be white-labeled or customized to fit according to one particular business requirement.
For example, a typical Udemy clone script would consist of all the features, functionalities, and business requirements by a full-fledged eLearning website like Udemy. Just a few tweaks to shape the UI according to your brand, and your eLearning marketplace is up and ready to go live.
Factors to Compare In An eLearning Marketplace Clone
The market is full of ready-made solutions to start an eLearning platform. However, not all are fit enough to work as a full-fledged marketplace. These features are crucial as they make an eLearning website distinctive from a typical eCommerce site that sells digital products.
For Marketplace Admin or Owner:
- White-labeled software
- Mobile compatibility
- Admin dashboard and analytics
- Multiple Payment Gateways
- PCI-DSS compliant gateways
- Online shopping cart
- Course Categories
- On-site search engine
- Coupon Management
- Multi-language support
- Commissions management
- Users Management
- Tutors Management
- Course Category Management
- Complaints Management-Ticket System
- Refund Management
- Reviews and Rating management
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Features for Tutors and Instructors
- Tutor dashboard and analytics
- Create courses in multiple formats: Video, Audio, and PDFs.
- Update Course summary
- Update Course objective
- Course Privacy settings: Public or Private
- Conduct online quizzes
- Course Price Management: Retail price and discount.
- Communication with Learners and Admin
- Coupon Management
- See course reviews and ratings
Features for Learners
- Search tab to find courses
- Browse courses Category-wise
- See course summary
- See course structure
- See the instructor’s details
- Write a course review
- On-site communication with admin and instructor
- Asynchronous learning: Purchase whole class or just a module
- Learner dashboard and analytics
- Take online quizzes
- See assessment reports
- Wish-list courses
- See purchase history
- Apply for refund
- Browse offers on the platform
A clone script offering at least the above functionalities for all three key partners is an efficient solution. You can trust such writings to provide a turnkey solution for launching an eLearning Marketplace business.
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Teaching is a noble job. While offering some accessible ways to learn new things, make sure to adopt only productive measures on your website. Conduct some comprehensive research and select only a practical solution for your cause.
Compromising with learning standards is not good for both your business and your social responsibility as a brand. Lastly, to summarize the concept, make sure to remember the following building blocks of a good eLearning marketplace business-
- Always offer clear-cut learning objectives to the learners.
- Categorize courses to define the targeted audience for a class better.
- Create interactive course full of fun and learning.
- You can utilize multimedia to make your course useful.
- Always verify the course content before approving them for sale.
- Use analytics to track teaching progress to ensure a healthy learning environment.
- Take down courses getting many negative reviews.
- Provide authentic certifications after approval by relevant authorities.
- Offer responsive UI for seamless mobile experience.
- Invest in mobile apps to offer an enhanced UX.
- Allow only industry experts or teachers with similar qualifications to upload courses.
ELearning is not just a business industry, but also a social obligation. Compromising on fundamentals can end you up with an inefficient clone script. Hence, have a clear vision of your responsibilities and resources, and start your business as a reliable source of knowledge and skill development.
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