Are you using social media to build brand trust with your audience and clientele?
The use of social media to create brand awareness and scale your business has become the focal point of almost all companies. Why? Because social media is a robust marketing instrument that is capable of reaching a massive audience faster than you can imagine.
However, many business owners are not able to use the power of social media to understand the best ways to positively impact their business and build trust and credibility with their audience. Nonetheless, there have been several advancements in technology which have had a positive effect on social media.
It makes social media a lot easier for businesses to engage and communicate with their audience and potential customers. However, something is missing; failure to build brand trust through the various avenues that social media has provided.
Hence, to build brand trust and credibility, you must first prove yourself as a trustworthy and credible authority in your niche. In this article, you will learn proven social media marketing tips that will help you build brand trust and credibility using social media.
Create a Blog Website
To set up a blog for your business is a must if you want to thrive online. However, having a blogging website is not all there is to it. It is only part of the puzzle. You need to create quality blog content consistently that your target audience will love to read and share across social media platforms.
Thus, strive to produce evergreen content that is unique and compelling enough to move your audience to action. You also have to guarantee that your blogging website will offer a robust user experience (UX).Social media is not just a way to sell to your customers. It is a way to connect, create a community, and build trust and loyalty. - Timothy Alexander Click To Tweet
Create Blogs Consistently to Build Trust
Now that you have a blog, what’s next? You need to create content regularly. Create blog posts and other content types on a variety of topics in your niche that your target buyer is searching for on the internet. But how can you develop content pieces your ideal reader will love? I expected that question from you. Here is what to do:
- Communicate with your audience to find out what types of content they like to read. Throw a question or two at your audience on social media to get to figure out what they are thinking and what they want from you.
- Use contests on social media sites to attract more targeted followers. Put in a question or two to get blog topic ideas and user-generated content (UGC) they will love to read.
- Ask them what they will love to read next at the end of your blog posts
- In a similar way to using contest, use surveys to get their minds on topics as well. There are several survey tools for this purpose.
With the information, you gathered, create blog content that solves your audience’s problems or can teach them what they need to know. Again, it is about content that will entertain and move them to action. Nevertheless, not everyone is a great writer. Therefore, if you’re worried about writing your blog posts, you can hire a season freelance writer to create copies for you.
Outsource your content creation to freelance writers if you can and share your posts across social media channels regularly. There are several freelance writers and guest bloggers who would gladly help you with blog content creation, use their services. Moreover, you can open your blog for free guest posting by creating a write for us page.
Be Active Across Social Media Sites to Build Brand Trust
The fact that some people have the idea of pitching their products or services to customers right from the start is not ideal to me. It is an awful idea when building brand trust; not to mention that some of them have not been actively posting on social media for months on end.
Such a concept is wrong as it is gradually killing your brand reputation. Pitching from the get-go is negatively impacting your trustworthiness and credibility because social media is not all about selling your product or services.
Source image: Elaine Fogel
It involves connecting and building relationships with others. You form bonds that will take your small business from the ground up to the next height. That is why 39% of consumers say; they’re more likely to connect with brands that engage with them on social media.
“Social media is not just a way to sell to your customers. It is a way to connect, create a community, and build trust and loyalty… Start relating to customers and stop selling to them. When you build trust and loyalty, the sales will come.” — Timothy Alexander
Timothy is right about that. Consequently, start interacting with your customers on social media sites. If you are not active on social media for months, you automatically become classified as being inactive. And you will lose the little trust you might have built already.
Recently, I unfollowed 3,000 of my followers on Twitter because they have not been tweeting the past six months. It means I do not trust them anymore. Think along the lines of the 4–2–1 rule for social media. It’s OK to post content from other sources which your target customer will find interesting. It takes the pressure to write everything yourself and helps build brand trust.Start relating to customers and stop selling to them. When you build trust and loyalty, the sales will come. - Timothy Alexander Click To Tweet
Offer Excellent Customer Service to Increase Build Trust on Social Media
Research shows that the best way a company can build relationships with customers is to use social media to reach consumers by delivering excellent customer service. 60% of respondents say, “delivering customer service” is the most effective way brands can contact them using social media.
Source: Elaine Fogel
Let’s face it; what is a critical element of a business that can significantly improve the alliance of a brand with consumers? Of course, it is delivering outstanding and enhanced customer service. The fact is, the way you attend to customers can make or break your business.
And the first thing buyers will always call to mind after visiting your business is how your customer service team treated them. In view of this, strive to offer excellent customer service on social media.
Build Brand Trust via Social Networking
“One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account, it will help you greatly.” – Zahara Jade
As you actively engage with your prospects on social media, you will need to network further by joining groups and forums. The concept is that when you join social networking groups and forums, you are likely to meet many others who are interested in your niche.
The best part, you might meet top influencers in your niche and create a cordial relationship with them. Chances are, they may refer you to other influencers who will help to expose your brand far and wide. This approach will enable you to build trust and credibility with your audience on social media.
Also, networking on social media is an excellent way to find and curate relevant content your targeted market will love.One of the easiest ways to be persuasive and build trust is to appeal to another authority on a given subject. If you can get a referral from another big social media account, it will help you much. - Zahara Jade Click To Tweet
Discover Your Area of Competence
Whatever area you feel you are competent at, you need to experiment a lot more to discover which of your strategies are most active. For instance, if posting inspiration and motivational content get you more engagement on social media, take advantage of that, and post more of those with a blend of your blog content.
The idea is for you to discover the type of content that gets you more engagement. Accordingly, look among the content you’ve created to find the more popular ones. Find out and create more of such blog posts.
Whenever possible, though, it is best to relate that content to your core business. After all, you’re not doing it for fun. You’re trying to build relationships with potential and current customers so when they need your services, you are top of mind.
Build Brand Trust by Being Transparent
To be transparent means, to be honest about your business endeavors, and unbiased in your recommendations. Let your buyer persona and potential customers know your story. People can see through hype and hyperbole quickly. So be genuine in everything you do.
Mistakes are sure to happen, so if there are some mistakes along the way, address them promptly. Bad reviews can hurt your business, especially when they go unresolved. Responding to a complaint with a positive message – steps you’ve taken to change things up, or a positive resolution will create a compelling story and help you built trust.
Every business makes mistakes. It is how your company responds to your mistakes that makes all the difference. — @pauldughi1 Click To Tweet
“Every business makes mistakes. It is how your business responds to your mistakes that makes all the difference. “— Paul Dughi
Build Trust by Being Accountable
“If a customer has posted a complaint or question, they expected a quick response, typically within 1~2 hours. Resolving their complaints will not only create a satisfied customer, but other social users will see how quickly the issue was handled as they form their own opinions about your company.” — Strong Social.
In business, things might unexpectedly go wrong – invoicing issue, delivery issues, or a myriad of other problems. When something goes wrong, do not try to make excuses to hide it. Take responsibility for what happened, and using social media, apologize to your customers and try to make it up for them.
Use Social Proof to Build Trust
Social proof or testimonials from your customers are key content marketing components because these types of content are open-minded, natural, and more engaging. And since testimonials are positive feedbacks about your business, they often resonate more with your readers.
Hence, social proofs are confirmation that potential customers are looking for to move to action, that is, buy your product or services. It gives them the confidence to move forward since others have made the same decision.
When you use testimonials, you are, in effect, encouraging your audience to buy your product or services. It helps to advertise your business effectively and serves as genuine proof of your brand’s success stories.
For example, Nielsen’s Trust in Advertising Report reveals that 84% of buyers admit that friends and family are their trusted resources. It means that any referral from a trusted source is persuasive and credible. It serves a social proof that your family and friends believe the product or service is worth noting.
That is true because when a family or friend recommend a product or service, it positively influences your buying behavior.Resolving customer questions and complaints will not only create a satisfied customer, but other social users will see how quickly the issue was handled as they form their own opinions about your company. — @StronglSocial Click To Tweet
Offer Incentives to Establish Trust
Offering incentives on social media can help you build brand trust. One way to do it is to convince consumers to share your product or service offerings with their followers. It is also a way to get social proofs.
Some rewards you can offer are:
- Offer coupon codes
- Discount on next purchase
- Free items/product giveaway
- Discounted goods
In view of this, provide incentives to encourage your customers to share your materials and provide social proof.
Wrapping It Up
Building trust and credibility on social media with your business brand require commitment and effort.
There are many ways to build trust and credibility on social media. Which ones have you used? Your comments will be well appreciated.
I modified this article from the original copy that first appeared on the Digital Vault Publication