Are you using social media to build brand trust with your audience and clientele? 

The use of social media to create brand awareness and scale your business has become the focal point of almost all companies. Why? Because social media is a robust marketing instrument that is capable of reaching a massive audience faster than you can imagine.

However, many business owners are not able to use the power of social media to understand the best ways to positively impact their business and build trust and credibility with their audience. Nonetheless, there have been several advancements in technology which have had a positive effect on social media.

It makes social media a lot easier for businesses to engage and communicate with their audience and potential customers. However, something is missing; failure to build brand trust through the various avenues that social media has provided.

Hence, to build brand trust and credibility, you must first prove yourself as a trustworthy and credible authority in your niche. In this article, you will learn proven social media marketing tips that will help you build brand trust and credibility using social media.

Related Post: How to Beat Your Competitors and Stand Out on Social Media

Create a Blog Website

To set up a blog for your business is a must if you want to thrive online. However, having a blogging website is not all there is to it. It is only part of the puzzle. You need to create quality blog content consistently that your target audience will love to read and share across social media platforms.

Thus, strive to produce evergreen content that is unique and compelling enough to move your audience to action. You also have to guarantee that your blogging website will offer a robust user experience (UX).

Social media is not just a way to sell to your customers. It is a way to connect, create a community, and build trust and loyalty. - Timothy Alexander Click To Tweet

Create Blogs Consistently to Build Trust

Now that you have a blog, what’s next? You need to create content regularly. Create blog posts and other content types on a variety of topics in your niche that your target buyer is searching for on the internet. But how can you develop content pieces your ideal reader will love? I expected that question from you. Here is what to do:

  • Communicate with your audience to find out what types of content they like to read. Throw a question or two at your audience on social media to get to figure out what they are thinking and what they want from you.
  • Use contests on social media sites to attract more targeted followers. Put in a question or two to get blog topic ideas and user-generated content (UGC) they will love to read.
  • Ask them what they will love to read next at the end of your blog posts
  • In a similar way to using contest, use surveys to get their minds on topics as well. There are several survey tools for this purpose.

With the information, you gathered, create blog content that solves your audience’s problems or can teach them what they need to know. Again, it is about content that will entertain and move them to action. Nevertheless, not everyone is a great writer. Therefore, if you’re worried about writing your blog posts, you can hire a season freelance writer to create copies for you.

Outsource your content creation to freelance writers if you can and share your posts across social media channels regularly. There are several freelance writers and guest bloggers who would gladly help you with blog content creation, use their services. Moreover, you can open your blog for free guest posting by creating a write for us page.

Be Active Across Social Media Sites to Build Brand Trust

The fact that some people have the idea of pitching their products or services to customers right from the start is not ideal to me. It is an awful idea when building brand trust; not to mention that some of them have not been actively posting on social media for months on end.

Such a concept is wrong as it is gradually killing your brand reputation. Pitching from the get-go is negatively impacting your trustworthiness and credibility because social media is not all about selling your product or services.

BUILD BRAND TRUST

Source image: Elaine Fogel

It involves connecting and building relationships with others. You form bonds that will take your small business from the ground up to the next height. That is why 39% of consumers say; they’re more likely to connect with brands that engage with them on social media.

“Social media is not just a way to sell to your customers. It is a way to connect, create a community, and build trust and loyalty… Start relating to customers and stop selling to them. When you build trust and loyalty, the sales will come.” — Timothy Alexander

Timothy is right about that. Consequently, start interacting with your customers on social media sites. If you are not active on social media for months, you automatically become classified as being inactive. And you will lose the little trust you might have built already.

Recently, I unfollowed 3,000 of my followers on Twitter because they have not been tweeting the past six months. It means I do not trust them anymore. Think along the lines of the 4–2–1 rule for social media. It’s OK to post content from other sources which your target customer will find interesting. It takes the pressure to write everything yourself and helps build brand trust.

Start relating to customers and stop selling to them. When you build trust and loyalty, the sales will come. - Timothy Alexander Click To Tweet

Offer Excellent Customer Service to Increase Build Trust on Social Media

Research shows that the best way a company can build relationships with customers is to use social media to reach consumers by delivering excellent customer service. 60% of respondents say, “delivering customer service” is the most effective way brands can contact them using social media.

build trust on social media

Source: Elaine Fogel

Let’s face it; what is a critical element of a business that can significantly improve the alliance of a brand with consumers? Of course, it is delivering outstanding and enhanced customer service. The fact is, the way you attend to customers can make or break your business.

And the first thing buyers will always call to mind after visiting your business is how your customer service team treated them. In view of this, strive to offer excellent customer service on social media.

Build Brand Trust via Social Networking

“One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account, it will help you greatly.” – Zahara Jade

As you actively engage with your prospects on social media, you will need to network further by joining groups and forums. The concept is that when you join social networking groups and forums, you are likely to meet many others who are interested in your niche.

The best part, you might meet top influencers in your niche and create a cordial relationship with them. Chances are, they may refer you to other influencers who will help to expose your brand far and wide. This approach will enable you to build trust and credibility with your audience on social media.

Also, networking on social media is an excellent way to find and curate relevant content your targeted market will love.

One of the easiest ways to be persuasive and build trust is to appeal to another authority on a given subject. If you can get a referral from another big social media account, it will help you much. - Zahara Jade Click To Tweet

Discover Your Area of Competence

Whatever area you feel you are competent at, you need to experiment a lot more to discover which of your strategies are most active. For instance, if posting inspiration and motivational content get you more engagement on social media, take advantage of that, and post more of those with a blend of your blog content.

The idea is for you to discover the type of content that gets you more engagement. Accordingly, look among the content you’ve created to find the more popular ones. Find out and create more of such blog posts.

Whenever possible, though, it is best to relate that content to your core business. After all, you’re not doing it for fun. You’re trying to build relationships with potential and current customers so when they need your services, you are top of mind.

Build Brand Trust by Being Transparent

To be transparent means, to be honest about your business endeavors, and unbiased in your recommendations. Let your buyer persona and potential customers know your story. People can see through hype and hyperbole quickly. So be genuine in everything you do.

Mistakes are sure to happen, so if there are some mistakes along the way, address them promptly. Bad reviews can hurt your business, especially when they go unresolved. Responding to a complaint with a positive message – steps you’ve taken to change things up, or a positive resolution will create a compelling story and help you built trust.

“Every business makes mistakes. It is how your business responds to your mistakes that makes all the difference. “— Paul Dughi

Every business makes mistakes. It is how your company responds to your mistakes that makes all the difference. — @pauldughi1 Click To Tweet

Build Trust by Being Accountable

“If a customer has posted a complaint or question, they expected a quick response, typically within 1~2 hours. Resolving their complaints will not only create a satisfied customer, but other social users will see how quickly the issue was handled as they form their own opinions about your company.” — Strong Social.

In business, things might unexpectedly go wrong – invoicing issue, delivery issues, or a myriad of other problems. When something goes wrong, do not try to make excuses to hide it. Take responsibility for what happened, and using social media, apologize to your customers and try to make it up for them.

How to Build trust on social media

Use Social Proof to Build Trust

Social proof or testimonials from your customers are key content marketing components because these types of content are open-minded, natural, and more engaging. And since testimonials are positive feedbacks about your business, they often resonate more with your readers.

Hence, social proofs are confirmation that potential customers are looking for to move to action, that is, buy your product or services. It gives them the confidence to move forward since others have made the same decision.

When you use testimonials, you are, in effect, encouraging your audience to buy your product or services. It helps to advertise your business effectively and serves as genuine proof of your brand’s success stories.

For example, Nielsen’s Trust in Advertising Report reveals that 84% of buyers admit that friends and family are their trusted resources. It means that any referral from a trusted source is persuasive and credible. It serves a social proof that your family and friends believe the product or service is worth noting.

That is true because when a  family or friend recommend a product or service, it positively influences your buying behavior.

Resolving customer questions and complaints will not only create a satisfied customer, but other social users will see how quickly the issue was handled as they form their own opinions about your company. — @StronglSocial Click To Tweet

Offer Incentives to Establish Trust

Offering incentives on social media can help you build brand trust. One way to do it is to convince consumers to share your product or service offerings with their followers. It is also a way to get social proofs.

Some rewards you can offer are:

  • Offer coupon codes
  • Discount on next purchase
  • Free items/product giveaway
  • Sweepstakes
  • Discounted goods

In view of this, provide incentives to encourage your customers to share your materials and provide social proof.

Wrapping It Up

Building trust and credibility on social media with your business brand require commitment and effort.

There are many ways to build trust and credibility on social media. Which ones have you used? Your comments will be well appreciated.

I modified this article from the original copy that first appeared on the Digital Vault Publication


Avatar

Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

31 Comments

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Donna Merrill · September 4, 2019 at 2:07 am

Hi Moss

Trust underlies everything you do online.

Your brand must have a solid foundation built on trust in order to become the valuable asset you are looking for.

There’s nothing like social media to help build that trustworthy brand.

Like you point out here, social proof and testimonials are what really drive sales and devout followings.

-Donna

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    Moss Clement · September 5, 2019 at 10:42 am

    Hi Donna,
    I agree with you, and there’s no better way to explain it than you have already. If one can establish trust, he becomes useful to his target market. In turn, they will put their trust on you, follow you across marketing channels, and buy what you offer.
    Thank you so much for adding to the discussion.

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Lisa Sicard · August 12, 2019 at 10:44 am

Hi Moss, building trust on social media is important. I think letting people know the real you and having a robust about page that you can share is important. Too many new bloggers don’t reveal WHO they are.
Testimonials also help in this area as well.
Great tips Moss!

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    Moss Clement · August 12, 2019 at 6:32 pm

    Hi Lisa,
    I’m happy that you acknowledge the concept of transparency-letting people to know the real you. It helps you establish yourself and gain grounds in your niche as a trusted brand. And since you mentioned the “about page,” I have considered rewriting my about page. And since my site has a new look, I think it the right time to update it.
    Thank you for your insightful contribution.

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Toney Telfer · June 22, 2018 at 3:34 am

Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is excellent blog. A fantastic read. I will certainly be back.

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Noman @ Nogentech · June 1, 2018 at 10:47 am

Since social media is the best platform for digital marketers to reach the target audience, consistency and quality content can help them chase marketing goals efficiently. Brand trust building is one of the best marketing benefits offered by social media marketing.

    Avatar

    Moss Clement · June 17, 2018 at 3:20 pm

    Thank you, Noman. Hn you are consistent across marketing channels such as social media sites, building trust becomes easy.

    Thanks to you thoughts.

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Pinkey · June 1, 2018 at 7:34 am

Loved reading every single point, not for once, but twice and bookmarked the site. Being a start up, I needed this information very desperately. Thank you once again.

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    Moss Clement · June 17, 2018 at 4:17 pm

    You’re most welcome, Pinkey. I’m happy hat you like he post.

    Thanks for coming by.

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Moss Clement · May 22, 2018 at 11:13 pm

You’re most welcome. I’m happy you like the post. Thanks to coming by.

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armed forces tribunal · May 15, 2018 at 7:10 am

Great blog!
Many thanks to sharing this.

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mark anthony · May 15, 2018 at 6:15 am

Hey Moss,

Such an informative article. Doing great work. Thank you for this.

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Creola Acierno · May 14, 2018 at 10:15 am

Interesting blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your theme. Many thanks

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    Moss Clement · May 15, 2018 at 3:33 am

    Hi Creola,
    I’m happy to know that you like this article. Thanks a lot for your time and comment. As for the theme I’m using, it is a WordPress theme. You can search and install it.

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Navin Rao · May 13, 2018 at 6:27 pm

Hi Moss,

Social Media presence is an ultimate choice for building the brand trust.

We all know Branding is everything!
Although, it is the most difficult one who doesn’t know the right way to do it. Well said be transparent, tell about your product pro and cons too.. this builds up a lot of trust and eventually grows the business…

I will take away a lot of things from this post… Well going, thanks

Navin

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    Moss Clement · May 15, 2018 at 3:39 am

    Hi Navin,
    Being able to tell about the pros and cons of your business is a great way to build trust and establish credibility with your target audience. You can do this ideally on social media. But many fail to leverage social media platform in this regard.

    Thanks for coming by, Navin.

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Moss Clement · May 13, 2018 at 12:55 am

Hi Vishwajeet,
I’m glad you like the article, and I agree with you that social media is a place to build your brand and authority online and also connect with like-minded individuals around the world. But the problem is, and will always be that many social media users are not using it correctly. This one fact has hindered their social media progress a great deal.

Thanks so much for coming by and contributing to the conversation.

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Isabella Wang · May 12, 2018 at 4:53 pm

Great, great article Moss. I really love the advice you gave about not compromising the relationship with your audience for a few quick bucks early on.

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    Moss Clement · May 13, 2018 at 12:58 am

    Hi Isabella,
    I’m so happy that you fine this article valuable and useful. That’s what really matters.

    Thanks you for stopping by and contributing to the discussion.

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Ashish Kumar · May 12, 2018 at 12:05 pm

Hey Moss,

Really amazing post. Social media plays an important role in building a brand and by means of positive communication and feedback hub. A customer can review, complaint and give feedback.
I am currently working on increasing my following on Twitter and Facebook. I also find Reddit very useful. If you find the right subreddit you could generate a great amount of buzz and follow.
Reddit is also for feedback. I also conduct Q&A on Reddit for blogging and other opportunities.
Keep up the Good work

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    Moss Clement · May 13, 2018 at 12:50 am

    Hi Ashish,
    Yes, social media is a remarkable place to build brand awareness, interact with your audience, get feedback about product and services, and your content as well. Reddit is not left out. It is a great platform to promote your brand equally. But currently, I do not have a presence on Reddit. I’m looking forward to that, and I’m happy that you like the post.

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Umesh Singh · May 11, 2018 at 11:15 am

Hi Moss,

Social media is a powerful tool if use it right. But many people still don’t know how to use it right.

One of the biggest mistake people often do is that, they’re not consistent but expect the success. Social media is not for those who publish or share content occasionally.

Thanks for sharing this amazing post with us.

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    Moss Clement · May 13, 2018 at 12:43 am

    Hi Umesh,
    You’re very correct, many users are not doing it right on social media which is impacting their SMM negatively. Consistency is the key to success for all businesses on social media.

    Thanks for coming by and commenting.

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Praveen Verma · May 10, 2018 at 5:22 am

Hello
Moss,
Trust is everything, whether it is for online or offline business. Indeed, social media is one of the best platforms to reach with the audience and a best best place to promote our brands. If anybody not yet using social media platforms in their online business than they are making big mistakes.

You have provided informative information to build brand trust on social media. I like all your tips, especially – Be transparent and build brand trust via networking.

Thanks for sharing with us.

Have a great day,
Praveen verma

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    Moss Clement · May 10, 2018 at 10:47 am

    Hi Praveen,
    Glad to see you again. You’re right, offers marketers an amazing platform to promote their business, create brand awareness, and scale their business. So it is import to have a presence on social media, but is more important to try to establish trust with your target market. Trust and credibility will help you build a loyal tribe.

    Thank you for your honest comment.

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Noman Sarwar · May 9, 2018 at 12:44 pm

Another brilliant writing from your side,
Undoubtedly, social media is power for the brands to build unbreakable customer trust as it offers numberless marketing benefits even in reasonable rates & FOC as well. A small business or brand can connect with customers 24/7 without facing troubles that bring more business opportunities on the way to boost sales and revenues as well.

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    Moss Clement · May 9, 2018 at 11:34 pm

    You’re absolutely right, Noman. Social media offers limitless opportunities for brands and businesses – big and small to connect with their prospects and grow their business. These opportunities includes premium and free version. With the right budget, you can skyrocket your business in the whitest time possible.

    Thanks a lot for coming by and contributing to the conversation.

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