How to Build Trust and Credibility With Your audience on social media

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Are you using social media to build brand trust with your audience? 

The use of social media by marketers to create brand awareness and scale their businesses has become the focal point of almost all businesses because social media is a robust marketing instrument that is capable of reaching a massive audience faster than you can imagine.

However, many business owners have not been able to use the power of social media to understand the best possible way or ways to positively impact their business – build trust and credibility with their audience.

There has been many advancements in technology which have had a positive effect on social media, making it a lot easier for businesses to engage and communicate with their audience.

But there is something missing: failure to build brand trust and through the various avenues that social media has provided.

To build brand trust and credibility, you must first prove yourself as a trustworthy and credible authority in your niche.

Here are 8 undeniable tips that will help you build brand trust and credibility using social media.

1. Start Your Own Blog or Website

Setting up your own blog or website is a must. But having a blog or website is not all to it.

You will have to create quality content that your audience will love to read and share on social media platforms – evergreen content that is unique and compelling enough to move your audience to action. 

You also have to guarantee that your blog will offer a solid user experience (UX).

Recommended for you: How to Repurpose Your Old Blog Posts for Maximum Engagement & Social media Shares

2. Be Consistent Across Channels

Now that you have a blog, what’s next? You need to create content regularly. Create content on a variety of topics in your niche that your target audience is searching for on the internet.

  • Communicate with your audience to find out what types of content they love to read and create those
  • Use social contests, throw a question or two at your audience on social media
  • At the end of your blog post, ask them what they will love to read next.

With the information, you gathered, create content that will solve your audience’s problems or be able to teach them what they need to know. Again, it’s about content that will entertain and move them to action.

Not everybody’s a great writer. If you’re worried about it, you can hire someone to write for you.

Outsource your content. There are freelance writers and guest bloggers who would gladly help you with content creation, use their services.

Recommended for you: How to Establish Your Social Media Marketing Content Strategy

3. Build Brand Trust by Being Active on Social Media

The fact that some people have the idea of pitching their products and services to their customers right from the very start. It is an awful idea to building brand trust, not to mention that some have not been posting on social media for months on end.

Such a concept is wrong, it is killing your brand reputation, and is negatively affecting your trustworthiness and credibility because social media is not all about selling your product and services.

“Social media is not just a way to sell to your customers. It is a way to connect, create a community, and build trust and loyalty. Social marketing is crucial, not separate to your brand community. Start relating to customers and stop selling to them. When you build trust and loyalty, the sales will come.” — Timothy Alexander

This is so true. You must start interacting with your customers. If you are not active on social media for months or there-about, you are automatically classified as being inactive and will definitely lose the little trust you might have built already.

I personally unfollowed over 3,000 of my followers on Twitter recently because they have not been tweeting the past 3 months, which means I do not trust them anymore.

Think along the lines of the 4–2–1 rule for social media. It’s OK to post content from other sources which your target customer will find interesting because it takes the pressure off you to write everything yourself and helps build your credibility.

A good rule of thumb would be a ratio of 4 pieces of content linked from other sources to 2 original pieces of content for every 1 offer you make.

Please Read also: How to Beat Your Competitors and Stand Out on Social Media

4. Build Brand Trust via Networking

“One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account then this will help you greatly.” – Zahara Jade

As you actively engage with your prospects on social media, you will need to network further by joining groups and forums.

The concept is that when you join groups and forums, you are likely to meet many others who are interested in your niche. The best part, you might meet top influencers in your niche and create a cordial relationship with them.

Chances are, they may refer you to other Influencers who will help to expose your brand far and wide, and enable you to build trust and credibility with your audience on social media. Networking will also a great way to find relevant content your targeted market will love.

Related Post: How to Better Connect with Your Blog Audience

5. Discover Your Area of Competence

Whatever area you feel you are competent at, you need to experiment a lot more to discover which of your strategies are most effective.

For instance, if posting inspiration and motivational content get you more engagement on social media, take advantage of that and post more of those with a blend of your blog content.

The idea is for you to discover the type of content that gets you more engagement. Among the contents you’ve created, which ones are more popular? Find out and create more of such content.

Whenever possible, though, it is best to relate that content back to your core business.

After all, we’re not doing this for fun. We’re trying to build relationships with potential and current customers so when they need our services, we are top of mind.

6. Be Transparent

Be honest about your business, and unbiased in your recommendations. Let your audience and potential customers know your story. People can see through hype and hyperbole quickly. Be genuine in everything you do.

Mistakes are certain to happen, so if there are some mistakes along the way, address them promptly. Bad reviews can hurt your business especially when they go unresolved.

Responding to a complaint or mistake with a positive message – steps you’ve taken to change things up, or a positive resolution will create a compelling story.

“Every business makes mistakes. It is how your business responds to your mistakes that makes all the difference. “— Paul Dughi

7. Be Accountable

“If a customer has posted a complaint or question, they expected a quick response, typically within 1~2 hours. Resolving their questions and complaints will not only create a satisfied customer, but other social users will see how quickly the issue was handled as they form their own opinions about your company.” — Strong Social.

In marketing/business, things might unexpectedly go wrong – invoicing issue, delivery issues, or a myriad of other problems.

When something goes wrong, do not try to make excuses to hide it. Take responsibility for what happen, and by means of social media, apologize to your customers and try to make it up for them.

Recommended for You: How to Grow Your Business on Instagram the Easy Way

8. Use Testimonials

Testimonials from your customers are key content marketing components because these types of content are open-minded, natural, and more engaging.

And since testimonials are positive feedbacks about your business, they often resonate more with your readers.

Testimonials are confirmation that potential customers are looking for to move to action. It gives them the confidence to move forward since others have made the same decision.

When you use testimonials, you are, in effect encouraging your audience to buy your product and services. It helps to advertise your brand or business effectively and serves as a genuine proof of your brand’s success stories.

How to build trust with your brand on social media


Building trust and credibility on social media with your business brand require commitment and effort.

There are many ways to build trust and credibility on social media. Which ones have you used? Your comments will be well appreciated.

This article originally appeared on the DigitalVault Publication

About the author

About the Author

Moss Clement is a blogger and digital marketing freelance writer, social media & content marketer who blogs at He has been featured in many websites and publications including RankWatch, ProvenSEO, Inspire to Thrive, Statusbrew, Blogging From Paradise, Mostly Blogging, Arts & Marketing, etc. He is helping businesses and individuals like you to generate leads, increase engagement, and maximize ROI by delivering consistent high-quality content that is tailored to the needs of your audience.

Connect with him on Twitter, LinkedIn, Instagram, and Facebook.



Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Noman Sarwar · May 9, 2018 at 12:44 pm

Another brilliant writing from your side,
Undoubtedly, social media is power for the brands to build unbreakable customer trust as it offers numberless marketing benefits even in reasonable rates & FOC as well. A small business or brand can connect with customers 24/7 without facing troubles that bring more business opportunities on the way to boost sales and revenues as well.


    Moss Clement · May 9, 2018 at 11:34 pm

    You’re absolutely right, Noman. Social media offers limitless opportunities for brands and businesses – big and small to connect with their prospects and grow their business. These opportunities includes premium and free version. With the right budget, you can skyrocket your business in the whitest time possible.

    Thanks a lot for coming by and contributing to the conversation.


Praveen Verma · May 10, 2018 at 5:22 am

Trust is everything, whether it is for online or offline business. Indeed, social media is one of the best platforms to reach with the audience and a best best place to promote our brands. If anybody not yet using social media platforms in their online business than they are making big mistakes.

You have provided informative information to build brand trust on social media. I like all your tips, especially – Be transparent and build brand trust via networking.

Thanks for sharing with us.

Have a great day,
Praveen verma


    Moss Clement · May 10, 2018 at 10:47 am

    Hi Praveen,
    Glad to see you again. You’re right, offers marketers an amazing platform to promote their business, create brand awareness, and scale their business. So it is import to have a presence on social media, but is more important to try to establish trust with your target market. Trust and credibility will help you build a loyal tribe.

    Thank you for your honest comment.


Umesh Singh · May 11, 2018 at 11:15 am

Hi Moss,

Social media is a powerful tool if use it right. But many people still don’t know how to use it right.

One of the biggest mistake people often do is that, they’re not consistent but expect the success. Social media is not for those who publish or share content occasionally.

Thanks for sharing this amazing post with us.


    Moss Clement · May 13, 2018 at 12:43 am

    Hi Umesh,
    You’re very correct, many users are not doing it right on social media which is impacting their SMM negatively. Consistency is the key to success for all businesses on social media.

    Thanks for coming by and commenting.


Ashish Kumar · May 12, 2018 at 12:05 pm

Hey Moss,

Really amazing post. Social media plays an important role in building a brand and by means of positive communication and feedback hub. A customer can review, complaint and give feedback.
I am currently working on increasing my following on Twitter and Facebook. I also find Reddit very useful. If you find the right subreddit you could generate a great amount of buzz and follow.
Reddit is also for feedback. I also conduct Q&A on Reddit for blogging and other opportunities.
Keep up the Good work


    Moss Clement · May 13, 2018 at 12:50 am

    Hi Ashish,
    Yes, social media is a remarkable place to build brand awareness, interact with your audience, get feedback about product and services, and your content as well. Reddit is not left out. It is a great platform to promote your brand equally. But currently, I do not have a presence on Reddit. I’m looking forward to that, and I’m happy that you like the post.


Isabella Wang · May 12, 2018 at 4:53 pm

Great, great article Moss. I really love the advice you gave about not compromising the relationship with your audience for a few quick bucks early on.


    Moss Clement · May 13, 2018 at 12:58 am

    Hi Isabella,
    I’m so happy that you fine this article valuable and useful. That’s what really matters.

    Thanks you for stopping by and contributing to the discussion.


Moss Clement · May 13, 2018 at 12:55 am

Hi Vishwajeet,
I’m glad you like the article, and I agree with you that social media is a place to build your brand and authority online and also connect with like-minded individuals around the world. But the problem is, and will always be that many social media users are not using it correctly. This one fact has hindered their social media progress a great deal.

Thanks so much for coming by and contributing to the conversation.


Navin Rao · May 13, 2018 at 6:27 pm

Hi Moss,

Social Media presence is an ultimate choice for building the brand trust.

We all know Branding is everything!
Although, it is the most difficult one who doesn’t know the right way to do it. Well said be transparent, tell about your product pro and cons too.. this builds up a lot of trust and eventually grows the business…

I will take away a lot of things from this post… Well going, thanks



    Moss Clement · May 15, 2018 at 3:39 am

    Hi Navin,
    Being able to tell about the pros and cons of your business is a great way to build trust and establish credibility with your target audience. You can do this ideally on social media. But many fail to leverage social media platform in this regard.

    Thanks for coming by, Navin.


Creola Acierno · May 14, 2018 at 10:15 am

Interesting blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your theme. Many thanks


    Moss Clement · May 15, 2018 at 3:33 am

    Hi Creola,
    I’m happy to know that you like this article. Thanks a lot for your time and comment. As for the theme I’m using, it is a WordPress theme. You can search and install it.


mark anthony · May 15, 2018 at 6:15 am

Hey Moss,

Such an informative article. Doing great work. Thank you for this.


armed forces tribunal · May 15, 2018 at 7:10 am

Great blog!
Many thanks to sharing this.


Moss Clement · May 22, 2018 at 11:13 pm

You’re most welcome. I’m happy you like the post. Thanks to coming by.


Pinkey · June 1, 2018 at 7:34 am

Loved reading every single point, not for once, but twice and bookmarked the site. Being a start up, I needed this information very desperately. Thank you once again.


    Moss Clement · June 17, 2018 at 4:17 pm

    You’re most welcome, Pinkey. I’m happy hat you like he post.

    Thanks for coming by.


Noman @ Nogentech · June 1, 2018 at 10:47 am

Since social media is the best platform for digital marketers to reach the target audience, consistency and quality content can help them chase marketing goals efficiently. Brand trust building is one of the best marketing benefits offered by social media marketing.


    Moss Clement · June 17, 2018 at 3:20 pm

    Thank you, Noman. Hn you are consistent across marketing channels such as social media sites, building trust becomes easy.

    Thanks to you thoughts.


Toney Telfer · June 22, 2018 at 3:34 am

Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is excellent blog. A fantastic read. I will certainly be back.


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Content Marketing Myths That are Hurting Your Conversions · February 27, 2019 at 11:11 pm

[…] will enable you to build brand trust with your buyer persona and also improve the following […]

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