11 Tips to Insanely Boost Website User Experience in 2019

How can you boost website user experience? Do you want to offer your website visitors a better user experience?

This problem is like a plague that many web owners are dealing with.

And as we walk into the new year, web owners are looking for ways to improve their online user experience, so, they wonder and ask; “how can I boost my website user experience to increase return on investment (ROI)?”

We will answer that question down this article.

However, with the improvement in google search visibility, there are many important factors that figure your search rankings, including web user experience.

It has become a part of Google ranking factors in 2018 and beyond because according to the search engine journal, user experience has an impact on SEO.

In today’s digital marketing world, where your online identity is central to your business and brings you, customers, having an impactful blog that complies with website UX best practices is a rather top-level.

So then, the question is…

How can you improve the user experience of your site to attract more visitors and customers?

In this article, we are going to take a look at 11 powerful ways to that will help you boost website user experience (UX).

Related Post: 10 Easy Ways to Get More Readers For Your Blog Posts

Let’s move forward…

1: Website theme

Your website’s theme is key and should be minimal and functional. You want to make sure that you are using a mobile responsive theme. Why?

Because, in the past 3-4 years, mobile usability has increased drastically and more people are accessing your site via mobile devices.

So it makes sense to have a website that works perfectly well on mobile platforms.

But you don’t have to worry about how to find a mobile responsive theme, as most of the free and premium themes of 2018 have responsive property.

This means they adapt according to the screen size.

Pro tip – I recommend using Google AMP (Accelerated Mobile Pages). Not only will it help you with a good mobile search ranking, but it also works best even if a user has a slow internet connection.   

2: Typography and navigation

Another key metric for improving UX and conversation in 2019 is “typography” and “navigation.”

But…

What is Typography?

Typography is the art of arranging fonts. It involves the proper selection of typefaces and all other elements that would have an impact on a design, and in this case, a website design.

Here’s a sample typography in web design below.

11 Tips to Insanely Boost Website User Experience in 2019

Image source: Awwwards

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Hence, depending on the fonts you used on your site, the font can make a huge difference and provides the user with a lasting impression.

I always recommend using Google fonts as they are very popular and versatile.

On the other hand, your site’s navigation is also vital to website user experience.

For this reason, make sure that you have only appropriate menus item on the top navigation. Putting everything out there makes things too complicated and cluttered.

A simple and clean navigation menu looks very pleasing to the eyes and a visitor can find things easily.

If you have a big menu then using paid menu plugin that can show a lot of information is a good idea.

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3: User flow

Good user flow is significant for any website out there. If you have an e-commerce website it is essential to have all the components of an effective e-commerce site in the right place.

For instance, what would happen if the user changes his password within the dashboard? What would happen if he/she clicks on the back button?

Things like that do play a principal role in the development of a great user experience.

Graphics UI/UX designers charge hundreds of dollars to come up with an innovative online user experience that converts.

I am learning UI and UX designing and so far what I have gathered is, it is all about usability and simplicity.

11 Tips to Insanely Boost Website User Experience in 2019

Image credit: Commons

A user should never feel like ‘where to now.’

So, it is an essential part of implementing best website user experience techniques.

4: Use white spaces to boost website user experience

White spaces in your blog posts make your content more appealing to read and helps the reader to focus his attention on the elements that surround the text.

According to a recent study, white space surrounding a text and title increases user attention by 20%. This shows that using white space can boost online user experience and conversion.

White space surrounding a text and title increases user attention by 20%. This shows that using white space can boost online user experience and conversion. Click To Tweet

However, it’s important to know that while white space is great for a friendly website user experience (UX), the downside is that it takes up your article’s space.

What you need to do here is to find a balance between what is foremost to convey your point to site users and surround it with white space to make it easier for them to focus and digest the text.

You may like to read this: How to Avoid Writing Content Nobody Will Read

5: Images and graphics

One of the best advice for search engine optimization (SEO) best practices is to optimize your images.

Many newbie bloggers and content marketers do not realize that images are very important for SEO and helps to improve the user experience.

If you want to boost your search engine ranking you should really pay attention to your images.

Use the right image compression tool to compress your images to enable it to load faster and increase website speed.

Furthermore, using graphics and visuals will make your posts look more attractive and stand out from the noise.

You are more likely to read a post if it includes lots of images and graphics to explain the points in an easy way.

There are many plugins that are perfect for increasing your site user experience. Some of them are:

Use these plugins for faster load time and great user experience.

6: Website speed

A simple yet important part of a remarkable website user experience is website speed. It is so crucial that it is one of Google ranking factors.

Your site’s speed is directly related to bounce rate and dwell time. Both of them are pretty big ranking factors, which means that your website must be up to speed.

Your site’s speed is directly related to bounce rate and dwell time. Both of them are pretty big ranking factors, which means that your website must be up to speed. Click To Tweet

In fact, an article on the Econsultancy blog revealed that 40% of site users will abandon a website that takes more than three seconds to load.

Please read this article by Lisa Sicard to learn how to use loading speed to drive massive traffic to your blog or website.

Furthermore, using the First Site Guide Lookup tool will help you discover all the vital information about your site and any other website. The tool enables you to analyze and evaluate website content by showing the technologies such as page speed of the website you’re checking, keywords they are using, page tags and other page attributes.

Does the website have a W3C validation? How much is their bounce rate? Etc. First Site Guide LookUp tool will give you all that data, and you can use it to create an excellent website.

Here are some simple tweaks that will increase website speed

  • Investing in a good web-hosting provider would be the first step to improve website speed and UX. If you’re getting more traffic, a dedicated hosting service isn’t a bad idea. There are great offers on Black Friday sales. So, if you want to upgrade, then this is the right time to do so.
  • Use a light theme to help increase website load speed and user experience. Invest in a lightweight and functional theme.
    • If you are using WordPress, then caching your website can do the trick. There are many powerful WP cache plugins that can help you. My personal favorite is the W3 Total Cache (W3TC) for WordPress, which is a freemium plugin. The free version will get you started. Here’s how to install and configure the plugin. To configure the plugin, I have always liked the tutorial from TOM at Online Media Masters. Check out his complete guide here.
  • Additionally, you can use CDN. There are many CDN providers out there both free and premium.

The use of a CDN offers you two benefits:

  1. You get speed improvement, which as a result will boost the website user experience.
  2. It makes your website secure. Having a CDN decreases the chances of a DDOS attack.

Cloudflare is one such service. It is a free software that allows you to upgrade to premium if you have high usage.

Boost website USER EXPERIENCE IN 2019

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7: 404 pages

Every now and then we get a 404 error on our blogs and websites. When you are looking for something and the page is not there anymore, it shows you a 404 error.

Increased 404 is not good for SEO and you might get penalized for it. But 404 error is something that happens way more often than you think.

Having a dynamic 404 page can help your visitors stay on your page. Have a look at this resource by HubSpot to get inspired.

8: Improved call-to-action (CTA)

An integral part of all websites is a Call to action (CTA) button.

According to Ellie Mirman, vice president (VP) of Marketing at Toast, emails with a single call-to-action button skyrocketed click-through-rates (CTR) by 371%, and increase sales by 1,617%.

The purpose of your CTA could be anything from :

  • Collecting emails addresses
  • Directing visitors to your landing page
  • Introducing a new product
  • To share your article on social media
  • Etc.
Emails with a single call-to-action button skyrocketed click-through-rates (CTR) by 371%, and increase sales by 1,617%. Click To Tweet

These buttons should be easy to use, approachable, and inviting. Click here to see samples of CTA buttons and learn how to optimize your call-to-action.

9: A/B testing

Whenever you’re introducing something new–a product or service, you must provide the user with option (A and B)

For example, many websites with a changed layout have the option to go back to the old design (Reddit). It is just a measure to see how people are reacting to the new design and based on the statistics from user metrics, a webmaster can improve on the new design.

This applies to all aspects of web design, including a new logo, changing the layout, changing the navigation, etc.

Thus, check which combination is working the best and which one is getting the most user engagement.

10: Website security

If you do electronic transactions on your website, it is Paramount to install an SSL. 

Once installed, a green lock will appear on the top left corner of your blog or website, assuring your customers that your site is well secured.

Further, instead of the regular HyperText Transfer Protocol (HTTP) that appears at the beginning of your URL, it will change to “https.” The added “S” at the end indicates that your site or blog is secured.

11 Tips to Insanely Boost Website User Experience in 2019

You can get an SSL for free today, as almost all web-hosting services are offering it for free.

LetsEncrypt is one such service which provides free SSL. Additional benefits of SSL is that you get search engine optimization (SEO) bump as a plus.

11: Use bullet points to segment key information

The structure of your articles can encourage readers to keep reading or bounce. 

That’s why you need to use bullet points to highlight the main points and make your content appear neat and clean.

Bullet points will enable your blog visitors to easily find the main points and benefits of the article they’re reading.

Bullet points will enable your blog visitors to easily identify the main points and benefits of the article they're reading. Click To Tweet

This amazing tool will put line breaks on long blogs of text with clear marks on where specific text or item begins and ends–making it appealing to the eyes and easier for users to understand.

11 Tips to Insanely Boost Website User Experience in 2019

Source image: Slide Store

With bullet points, you can organize information, improve readability, and boost UX.

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Wrapping up

Here we’ve outlined 11 practical steps to boost website user experience (UX). Applying these tips will enable your readers to enjoy interacting with my website, increase dwell time, and encourage them to keep coming back.

Improving UX will also help you in the right steps to boost conversions, as more people will trust you.

What steps are you using to boost UX? Tell us in the comments section below!


About the author

11 Tips to Insanely Boost Website User Experience in 2019

An avid reader, keen observer, artist, and a business person in making. I do things which I love. I am also a big bookworm and never miss a chance to finish that classic. Humble

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Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

31 Comments

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Ashish · November 27, 2018 at 11:36 am

Hey There Bhawna

Nice Article. User experience should be #1 priority.
I also agree that speed should be the best one because if it is slow, it is the biggest turnoff

    Avatar

    Moss Clement · November 27, 2018 at 12:04 pm

    Hi Ashish,

    Yes, Bhawna nailed the points in this article. Speed as a Google ranking factor is vital for seemless website UX. A remarkable UX will definitely boost your search rankings.

    Thanks for coming and commenting.

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Arfa | Shemeansblogging · November 27, 2018 at 9:05 am

Hi Bhawna,

That’s a great post! I definitely like using white spaces, a clean layout and readable fonts to give a great user experience. I often leave the sites with a bad fonts, low speed and of course, a cluttered design. These things do matter.

    Avatar

    Moss Clement · November 27, 2018 at 12:10 pm

    Hi Arfa,

    You’re right about that and that’s some of the best strategies for improving website UX in 2019. White space helps to present visitors with a clean web space. Speed loading time makes it easier for them to hang around and browse further.

    Thank you for coming by and adding to the discussion.

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Joanna Kasprzak-Kajder · November 26, 2018 at 3:20 pm

Hi, what an insightful article! We’ve recently published the one on the best mobile UX practices to follow. Hope it can contribute too 🙂

    Avatar

    Moss Clement · November 27, 2018 at 12:25 pm

    Hi Joanna,

    Nice to have you here, and I’m so glad to know that you like the post. The writer, Bhawna did amazing great in this post and I’m so proud to host it here at Moss Media. Send me the link to your article via our “Contact Us” page.

    Thanks a lot for stopping by.

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Ziya Sharma · November 26, 2018 at 7:49 am

Hey Moss,
As 2019 is coming, the trends will change, It’ll be exciting to see what things will work in the upcoming year.
All the points are immensely constructive. which always be important when it comes to providing the good user experience.

Thanks for sharing this article.
Much Appreciated 👍

    Avatar

    Moss Clement · November 27, 2018 at 12:30 pm

    Hi Ziya,
    I agree with you. The expectation for 2019 is high and we’re all gearing up for it. However, for content marketers, the points in this article are vital to improve your website user experience. Maximize 2019 with these incredible tips.

    Thank you for coming by and commenting!

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Tarique Amir · November 26, 2018 at 7:23 am

Hello Bhawna,

Website theme is a very important aspect of a good website. It is important to choose the right kind of theme for your site and check all the aspect and plugin feasibility for that theme. Good and easy navigation with clear font content gives your visitors a pleasing and helpful viewing experience.

Thanks for sharing, have a good day.

    Avatar

    Moss Clement · November 27, 2018 at 12:35 pm

    Hi Tarique,

    You can never be wrong about your insight. For example, I get tons of emails from site visitors asking me about what theme I’m using? It goes to show that they move the theme and it helps retain your readership and attract new readers as well.

    Thank you for coming by and adding to the discussion.

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Gaurav Kumar · November 25, 2018 at 8:02 am

User experience is the key to grow readership, generate leads and increase conversion. The focus of conversion rate optimization is to provide a better user experience not by offering better products but also by offering easy navigation or user friendly website.

Storytelling, tag optimization, use of bullets number and bold words are some of the most common ways to improve user experience.

Glad you have shared many points.

    Avatar

    Moss Clement · November 27, 2018 at 12:55 pm

    Hi Gaurav,
    I can’t agree anyless. The simple tools you mentioned in your comments are so powerful that they can make or break your UX and put off your target audience. Think of a situation where you do not tell good stories, no bullet points to highlight viatl points you want your readers to take home, no optimization, you write in huge blocks without break it up in bit size, etc. It’s obvious your readers will bounce.

    Thanks for your contribution.

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Brad Lindsey · November 25, 2018 at 4:22 am

Hi Moss –
This is a great write up and explained nicely and simply. I really liked that you pointed out typography – fonts and white space. So many times, I have to bounce off a site due to the non ability to read the content just from a visual stand point. Nothing worse than really small fonts, scrunched up line spacing, and long paragraphs!

Speed is my pet peeve and taken very seriously. I also think optimizing images not only for search – alt tags but for compression is vital. The general mixture of multimedia within an article really defines a great user experience.

You made several great points and thanks for sharing!

Brad

    Avatar

    Moss Clement · November 27, 2018 at 1:01 pm

    Hi Brad,

    I’m so happy you like the post. And yes, you’re right. Personally, I run away from huge blocks of contant and sites that loads very slowly. You can’t imagine yourself clicking on a blog and than sitting there waiting for it to load… Fonts ppl ay a vital role as week, because they are basically the first element of your blog content that readers will see. And if the fonts are not ideal, it increases bounce rate.

    Thank you for coming by and contributing to the discussion, Brad!

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Donna Merrill · November 25, 2018 at 1:31 am

Hi Bhawna & Moss

These are all important factors in improving the user experience for your blog visitors.

I think using white spacing, bullets and images/graphics are key things to do because they all make your content look fun and easy, instead of heavy and hard work.

Whatever you’ve got to do to keep your readers engaged… do it.

Love your ideas here.

-Donna

    Avatar

    Moss Clement · November 27, 2018 at 1:05 pm

    Hi Donna,

    I love the way you put… “Whatever you’ve got to do to keep your readers engaged… do it.”

    That’s the rule of thumb–apply the best practices to improve UX and skyrocket your content marketing campaign.
    Thank you, Donna. I so much appreciate your contribution.

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Sajid Akhter · November 24, 2018 at 7:05 am

Hi Moss,

Your posts are always very in-depth full of great information. And this one is no different. I love the way you cover all the aspect of a topic. Your suggestions are very helpful and easy to follow.

Thanks for sharing this post. Have a great weekend. 🙂

    Avatar

    Moss Clement · November 27, 2018 at 1:17 pm

    Hi Sajid,
    I’m so blessed to have you here and I appreciate your kind words. It only urges me to continue to write and to improve in what I do best–writing. It’s important that we as bloggers, freelance writers, and content marketers, we keep providing value to our readers. That way, you building lasting bonds that will set you up for the long run. I’m happy you like the post.

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KEVIN L SMITH · November 24, 2018 at 3:01 am

Thank you both for the great insight and information!

    Avatar

    Moss Clement · November 27, 2018 at 1:19 pm

    You’re most welcome, Kevin. And nice to have you here. Thank you for stopping by and commenting.

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Nikola Roza · November 23, 2018 at 3:20 pm

Hi Bhawna, great post here. I enjoyed reading and actually learned a lot. Thanks!
I like your point about using white space strategically.

It is crucial to present your writing in a way that’s easy to consume, but you also don’t want to use too much white space so that the reading eye forgets it was reading. Then it is a struggle to continue.
Balance is key and I find that this is especially important for mobile versions of the post, because on smaller screens it’s a pain to scroll down endlessly.
That’s the grip I have with it.
Thanks again, Bhawna:)
Nikola Roza

    Avatar

    Moss Clement · November 27, 2018 at 1:27 pm

    Hi Nikola,

    Bhawna brought out interesting points that are critical to website UX. But I like the fact you mentioned not to use “too much” white space when creating content for your blog, because this may make the reader wander off. However, writing in huge blocks can be intimidating, so it’s best to keep a balance.

    Thank you for coming by!

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Lisa Sicard · November 23, 2018 at 10:54 am

Hi Moss, I love using white space on my blog so people can skim the posts if they want. It does help them look better and makes for easy reading. Fonts are just important. Sometimes I land on a blog that has tiny text and I leave. I do not want to have to squint to read it!
I also love to see an image at least in a post if not a few, it helps for skimming and makes it easier to read as well.
Your site here is looking great!
Thanks for these tips Moss and have a wonderful day!

    Avatar

    Moss Clement · November 27, 2018 at 1:36 pm

    Hi Lisa,
    Surely, a site or blog that doesn’t use white space is telling users to bounce. No one loves to read big blocks of content, which is why you need to add some space, use images, and numbered or bullet points to break your articles. I happy you like the look of my blog. However, I currently in negotiation with a client who wants to buy the Moss Media Blog. If all goes well, my site with be down and I’ll have to setup a new one.

    Thank for your support, Lisa.

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Himanshu Falswal · November 23, 2018 at 7:23 am

Hi Bhawna,
Awesome tips I have ever gone through I was thinking what should be the best way to avoid the cliches on site and the tips you shared is so helpful.

Good work 🙂

    Avatar

    Moss Clement · November 23, 2018 at 8:40 am

    Hi Himanshu,
    Bhawna did a great job outlining the best tips on how to improve website UX. The fact t fa t it is one of Google ranking fa tors make it top-level to increase UX.

    Bhawna will respond to you later. Thank you for coming by and commenting.

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Bikram Kalsi · November 23, 2018 at 6:13 am

Hello Bhawna,

Couldn’t agree more. Site speed and security is one of the key factors which can make or break the user’s first impression.

Very well written and very awesome tips.
Keep up the good work

    Avatar

    Moss Clement · November 23, 2018 at 6:54 am

    That’s right you, Bikram. I personally wouldn’t Saturday on a site or blog that doesn’t load. It’s irritating and boring to just sit and wait for a site to load. That’s why user satisfaction is so vital. A site visitor might not have the whole day, so that little time he has means a lot.

    Thanks for stopping by and commenting!

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Moss Clement · November 23, 2018 at 12:18 am

Hi Bhawna,
Your article could not have been written any better. I appreciate your efforts and the incredible tips and insights you highlighted in this post. Thanks so much. I truly appreciate it.

    Avatar

    Bhawna · November 23, 2018 at 6:10 am

    Thank you so much for providing me with the opportunity to express myself on your blog. Thank you for the guidance and your confidence.
    I am glad that post turned out to be the one we expected it to be.
    Anyways
    Looking forward to building a meaningful and resourceful association.
    Regards
    Bhawna 🙂

      Avatar

      Moss Clement · November 23, 2018 at 6:50 am

      You’re most welcome, Bhawna. I was given the same opportunity when I started, so I can’t take it away from you. Besides, you’ve been a great support overtime, commenting on my articles and sharing my blogs on social. Thank you too. Most appreciated!

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