How can you boost website user experience? Do you want to offer your website visitors a better user experience?
This problem is like a plague that many web owners are dealing with.
And as we walk into the new year, web owners are looking for ways to improve their online user experience, so, they wonder and ask; “how can I boost my website user experience to increase return on investment (ROI)?”
We will answer that question down this article.
However, with the improvement in google search visibility, there are many important factors that figure your search rankings, including web user experience.
It has become a part of Google ranking factors in 2018 and beyond because according to the search engine journal, user experience has an impact on SEO.
In today’s digital marketing world, where your online identity is central to your business and brings you, customers, having an impactful blog that complies with website UX best practices is a rather top-level.
So then, the question is…
How can you improve the user experience of your site to attract more visitors and customers?
In this article, we are going to take a look at 11 powerful ways to that will help you boost website user experience (UX).
Related Post: 10 Easy Ways to Get More Readers For Your Blog Posts
Let’s move forward…
1: Website theme
Your website’s theme is key and should be minimal and functional. You want to make sure that you are using a mobile responsive theme. Why?
Because, in the past 3-4 years, mobile usability has increased drastically and more people are accessing your site via mobile devices.
So it makes sense to have a website that works perfectly well on mobile platforms.
But you don’t have to worry about how to find a mobile responsive theme, as most of the free and premium themes of 2018 have responsive property.
This means they adapt according to the screen size.
Pro tip – I recommend using Google AMP (Accelerated Mobile Pages). Not only will it help you with a good mobile search ranking, but it also works best even if a user has a slow internet connection.
2: Typography and navigation
Another key metric for improving UX and conversation in 2019 is “typography” and “navigation.”
What is Typography?
Typography is the art of arranging fonts. It involves the proper selection of typefaces and all other elements that would have an impact on a design, and in this case, a website design.
Here’s a sample typography in web design below.
Image source: Awwwards
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Hence, depending on the fonts you used on your site, the font can make a huge difference and provides the user with a lasting impression.
I always recommend using Google fonts as they are very popular and versatile.
On the other hand, your site’s navigation is also vital to website user experience.
For this reason, make sure that you have only appropriate menus item on the top navigation. Putting everything out there makes things too complicated and cluttered.
A simple and clean navigation menu looks very pleasing to the eyes and a visitor can find things easily.
If you have a big menu then using paid menu plugin that can show a lot of information is a good idea.
3: User flow
Good user flow is significant for any website out there. If you have an e-commerce website it is essential to have all the components of an effective e-commerce site in the right place.
For instance, what would happen if the user changes his password within the dashboard? What would happen if he/she clicks on the back button?
Things like that do play a principal role in the development of a great user experience.
Graphics UI/UX designers charge hundreds of dollars to come up with an innovative online user experience that converts.
I am learning UI and UX designing and so far what I have gathered is, it is all about usability and simplicity.
Image credit: Commons
A user should never feel like ‘where to now.’
So, it is an essential part of implementing best website user experience techniques.
4: Use white spaces to boost website user experience
White spaces in your blog posts make your content more appealing to read and helps the reader to focus his attention on the elements that surround the text.
According to a recent study, white space surrounding a text and title increases user attention by 20%. This shows that using white space can boost online user experience and conversion.
However, it’s important to know that while white space is great for a friendly website user experience (UX), the downside is that it takes up your article’s space.
What you need to do here is to find a balance between what is foremost to convey your point to site users and surround it with white space to make it easier for them to focus and digest the text.
You may like to read this: How to Avoid Writing Content Nobody Will Read
5: Images and graphics
One of the best advice for search engine optimization (SEO) best practices is to optimize your images.
Many newbie bloggers and content marketers do not realize that images are very important for SEO and helps to improve the user experience.
If you want to boost your search engine ranking you should really pay attention to your images.
Use the right image compression tool to compress your images to enable it to load faster and increase website speed.
Furthermore, using graphics and visuals will make your posts look more attractive and stand out from the noise.
You are more likely to read a post if it includes lots of images and graphics to explain the points in an easy way.
There are many plugins that are perfect for increasing your site user experience. Some of them are:
Use these plugins for faster load time and great user experience.
6: Website speed
A simple yet important part of a remarkable website user experience is website speed. It is so crucial that it is one of Google ranking factors.
Your site’s speed is directly related to bounce rate and dwell time. Both of them are pretty big ranking factors, which means that your website must be up to speed.Your site’s speed is directly related to bounce rate and dwell time. Both of them are pretty big ranking factors, which means that your website must be up to speed. Click To Tweet
In fact, an article on the Econsultancy blog revealed that 40% of site users will abandon a website that takes more than three seconds to load.
Please read this article by Lisa Sicard to learn how to use loading speed to drive massive traffic to your blog or website.
Here are some simple tweaks that will increase website speed
- Investing in a good web-hosting provider would be the first step to improve website speed and UX. If you’re getting more traffic, a dedicated hosting service isn’t a bad idea. There are great offers on Black Friday sales. So, if you want to upgrade, then this is the right time to do so.
- Use a light theme to help increase website load speed and user experience. Invest in a lightweight and functional theme.
- If you are using WordPress, then caching your website can do the trick. There are many powerful WP cache plugins that can help you. My personal favorite is the W3 Total Cache (W3TC) for WordPress, which is a freemium plugin. The free version will get you started. Here’s how to install and configure the plugin. To configure the plugin, I have always liked the tutorial from TOM at Online Media Masters. Check out his complete guide here.
- Additionally, you can use CDN. There are many CDN providers out there both free and premium.
The use of a CDN offers you two benefits:
- You get speed improvement, which as a result will boost the website user experience.
- It makes your website secure. Having a CDN decreases the chances of a DDOS attack.
Cloudflare is one such service. It is a free software that allows you to upgrade to premium if you have high usage.
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7: 404 pages
Every now and then we get a 404 error on our blogs and websites. When you are looking for something and the page is not there anymore, it shows you a 404 error.
Increased 404 is not good for SEO and you might get penalized for it. But 404 error is something that happens way more often than you think.
Having a dynamic 404 page can help your visitors stay on your page. Have a look at this resource by HubSpot to get inspired.
8: Improved call-to-action (CTA)
An integral part of all websites is a Call to action (CTA) button.
According to Ellie Mirman, vice president (VP) of Marketing at Toast, emails with a single call-to-action button skyrocketed click-through-rates (CTR) by 371%, and increase sales by 1,617%.
The purpose of your CTA could be anything from :
- Collecting emails addresses
- Directing visitors to your landing page
- Introducing a new product
- To share your article on social media
These buttons should be easy to use, approachable, and inviting. Click here to see samples of CTA buttons and learn how to optimize your call-to-action.
9: A/B testing
Whenever you’re introducing something new–a product or service, you must provide the user with option (A and B)
For example, many websites with a changed layout have the option to go back to the old design (Reddit). It is just a measure to see how people are reacting to the new design and based on the statistics from user metrics, a webmaster can improve on the new design.
This applies to all aspects of web design, including a new logo, changing the layout, changing the navigation, etc.
Thus, check which combination is working the best and which one is getting the most user engagement.
10: Website security
If you do electronic transactions on your website, it is Paramount to install an SSL.
Once installed, a green lock will appear on the top left corner of your blog or website, assuring your customers that your site is well secured.
Further, instead of the regular HyperText Transfer Protocol (HTTP) that appears at the beginning of your URL, it will change to “https.” The added “S” at the end indicates that your site or blog is secured.
You can get an SSL for free today, as almost all web-hosting services are offering it for free.
LetsEncrypt is one such service which provides free SSL. Additional benefits of SSL is that you get search engine optimization (SEO) bump as a plus.
11: Use bullet points to segment key information
The structure of your articles can encourage readers to keep reading or bounce.
That’s why you need to use bullet points to highlight the main points and make your content appear neat and clean.
Bullet points will enable your blog visitors to easily find the main points and benefits of the article they’re reading.
This amazing tool will put line breaks on long blogs of text with clear marks on where specific text or item begins and ends–making it appealing to the eyes and easier for users to understand.
Source image: Slide Store
With bullet points, you can organize information, improve readability, and boost UX.
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Here we’ve outlined 11 practical steps to boost website user experience (UX). Applying these tips will enable your readers to enjoy interacting with my website, increase dwell time, and encourage them to keep coming back.
Improving UX will also help you in the right steps to boost conversions, as more people will trust you.
What steps are you using to boost UX? Tell us in the comments section below!
About the author
Moss Clement is a blogger and B2B freelance writer who blogs at www.mossmedia.biz. He is working with B2B marketers and individuals like you by providing high-quality blog content writing, ghostwriting, and other writing services that are tailored to the needs of your target audience.