Are you struggling to find the best LinkedIn profile tips that will improve your legitimacy as an expert in your industry? Are you wondering how you can better tweak your LinkedIn profile to boost your credibility on the social networking site?
Over the years, LinkedIn has become an incredible social media marketing hub, so much that optimizing your LinkedIn profile is now crucial to the success of your LinkedIn marketing strategy.
LinkedIn offers users – business owners, marketers, and industry leaders the opportunity to showcase their expertise, connect with other professionals, and grow their businesses.
Even from a distance, one can see that LinkedIn is arguably the #1 social media marketing platform for B2B marketers. Why? Because 80℅ of B2B leads comes from LinkedIn. A study reveals that 80℅ of B2B marketers view LinkedIn as a useful source for generating leads.
Better still, over 90℅ of B2B marketers are using the platform over all other social media sites to grow their businesses. So, the question is;
Why are you struggling to generate leads from LinkedIn?
You and many other marketers are struggling to generate leads from LinkedIn because of your inability to create an outstanding profile that boosts your trustworthiness. Having a credible LinkedIn profile will gain you the trust of your prospects, and set you up as an expert in your niche market.
Thus, you need to use the LinkedIn profile tips in this article to boost your outline to start generating leads.
How can I boost my LinkedIn profile authority?
Several LinkedIn profile tips that will help you boost your credibility.
In this article, you will learn the best LinkedIn profile tips that will help you raise the trustworthiness of your profile, drive tons of traffic to your website or product page, and effectively become a credible expert in your niche market.
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1: Customize The URL of Your LinkedIn Profile
All social media profiles including LinkedIn comes with a unique URL specifically for you or your business account. That is your brand. Whether you realize it or not, your LinkedIn profile is the foundation for your brand. So, the first of the LinkedIn profile tips I recommend is to customize your URL.
Even though customizing your URL does not seem to be significant, it signals your brand image and gives your prospects a precise concept of your brand. For example, how would your chances view your URL if it randomly reads like this; linkedin.com/in/123l456link? That is not a professional branded URL or identity.
If that’s how your URL looks like, it means you don’t have a brand identity and cannot be found so easily on searches. On the other hand, what if your URL reads like this; LinkedIn.com/in/yourname, or LinkedIn.com/in/yourcompanyname?
Now you have a credible unique brand identity that can be trusted.
How to edit your LinkedIn profile URL
Go to LinkedIn and open your profile. Click on the “Edit public profile & URL” button at the top right sidebar of your profile.
Next, click the pencil icon as seen on the screenshot to edit your URL as desired.
On the next page, edit your URL accordingly, then, click the “save” button to save your work.
2: Choose The Right LinkedIn Profile image
LinkedIn is a professional networking platform that offers users the opportunity to connect with like-minded individuals and professionals to build both personal and business relationships. These relationships will go a long way in helping you with the following benefits:
- Establish your brand
- Create brand awareness
- Generate Leads
- Boost traffic to your site
- Grow your business, etc.
The list goes on. However, you are aware that you cannot achieve all these without having a brand identity. That is why you need to choose a unique LinkedIn profile picture for your account. Your profile picture is the brand image that introduces you to your prospects and the world at large.
People want to know and connect with you before deciding whether to partner with you in business or on projects. So, give them a reason to do business with you. Hence, depending on the quality of your image, your profile might give your prospects a negative or positive impression about you and brand.
“Nobody wants to be a bad guy in front of his customers.”
You can use a personal image or your company’s logo for your profile. Nevertheless, be sure that it is a clear cut image that represents your brand in the best possible light.
3: Add & Customize Your Background / Banner Image
Is your background picture an adequate representation of who you are or your brand? By-the-way, is a background portrait an active component of LinkedIn profile tips that you must apply? Does a background image play an essential role in the credibility of your LinkedIn profile? Yes, to all of the above!
Because in most case scenario, your background image is the first ingredient that people will see when they visit your LinkedIn profile. And if you may know, your LinkedIn profile is your real estate on the platform, and your background space is your drawing board for marketing.
As a result, an exceptional background figure will help you:
- Stand out from the crowd
- Build a personal brand
- Create a portfolio
- Establish credibility
- Attract the right prospects
- Engage your audience, etc.
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More on customizing your background space
Here are some sample profiles to inspire you as you use this LinkedIn profile tips to your advantage.
Neal Schaffer is a social media marketing influencer, social media strategist, business consultant, author, keynote speaker, and educator.
Neal used his LinkedIn banner or background section to build his brand identity, establish credibility, and create a mini portfolio, which has helped him attract the right prospects and scale his businesses.
His background image tells visitors who he is, what he does best, and shows his published books as an accomplished author.
Lolly Daskal is a renowned leadership executive coach, keynote speaker, and best-selling author. Lolly recently published her book “The Leadership Gap” which has garnered much attention from industry leaders, experts, and media outlets.
She made her profile unique by establishing credibility as a leadership expert and create a pocket-sized portfolio by using her background space to showcase her book and a testimonial of what other experts are saying about her book.
Ravi Chahar is a WordPress professional, web developer, and web designer. Ravi used his background space to build a brand name and establish his credibility. This step allows him to attract the right kind of clients and prospective customers.
Donna Merrill is a professional blogger and Internet-marketing coach. She didn’t display much on her background section. However, much like a billboard, she used her space to build her brand and direct prospects to her online empire at “Donna Merrill Tribe.”
Sharon Atkins is a LinkedIn professional, LinkedIn trainer, specialist, and profile writer. What do you see in her background space? Without going down her summary section, you already know who she is and what she does. This strategy helps her attract targeted prospects.
Learn from these sample profiles and others as well to boost your LinkedIn profile image.
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4: Optimize The Headline of Your LinkedIn Profile
One of LinkedIn profile tips best practices is to optimize your headline to improve search visibility. It is essential to maximize your profile headline because it is the 3rd element that visitors will see when they land on your profile. Your headline help tells search engine and visitors to your profile that you are trusted and credible.
Therefore, optimize your headline to boost your credibility by adding your job title with a blend of relevant keywords. Please, take a look at the sample profiles in the section above for inspiration on how to optimize your headline.
5: Take Advantage of Your LinkedIn Profile Summary Section
Do you view your summary section as a place where you pitch to clients and prospective customers? You should! Nonetheless, it is ironic that many users fail to use the summary section of their LinkedIn profile. Thus, create a remarkable summary that highlights or describes your services in detail.
If possible, include testimonials of clients you have worked for and people you have worked with on projects. Use this section to sell yourself, but, don’t be pushy. Tweak your summary well enough to let prospective customers know why you’re different from your competitors and the benefits of working with you.
Don’t forget to make good use of the Media Section. Use the Media space to showcase your talent and personal achievements. Upload accomplished work, videos, etc.
6: Add Your Skills and Get Endorsements
With an excellent summary in place, head over to the “Skills & Endorsements” section and fill out your skills accordingly. In this area, you are recommended to use target keywords to make it easier for users to find your brand to be found in searches.
Adding your skills doesn’t have to be complicated. All you have to do is scroll down to “Skills and Endorsements” section > click the “Add a new skill” button and start adding your skills. You will see lots of skills with a “+” sign you can add to enhance your profile.
Tap as many that you are relevant to your niche and click the “Add” button below to save to your profile.
Then get as many endorsements as possible. Make it a habit to endorse your connections, though, not all will return the favor, but the majority will support you as well. Despite that, don’t sit and wait for them to return the favor.
Ask your connections to endorse you. Since word of mouth has a powerful force, take the initiative and reach out to your contacts for endorsements.
7: Get Recommendations to Boost Your Profile
Getting recommendations from clients you have worked for, and individuals you have worked with is remarkable because it serves both as a case study and a testimonial, and this process will significantly boost your profile credibility.
Prospective clients who visit your profile will always look at your recommendations to find out who and who in your industry or clients that are recommending you. Thus, the best way to go about it is to start by asking those you have worked with on projects to write recommendations for your profile.
Also, contact clients you have worked for to write recommendations for you to showcase on your profile.
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As mentioned earlier, with 80℅ of B2B leads coming from LinkedIn, the professional networking platform is the #1 social media marketing platform for B2B marketers. Therefore, to generate leads and scale your business, you need to use these LinkedIn profile tips to optimize your profile and boost your credibility.
Follow the steps in this article to help you build a trusted and credible brand via LinkedIn.
About the author
Moss Clement is a content manager at Writers Per Hour, a freelance writer/blogger, and the Founder of Moss Media. He is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.