Are you struggling to find the best LinkedIn profile tips that will improve your legitimacy as an expert in your industry? Are you wondering how you can better tweak your LinkedIn profile to boost your credibility on the social networking site?

Over the years, LinkedIn has become an incredible social media marketing hub, so much that optimizing your LinkedIn profile is now crucial to the success of your LinkedIn marketing strategy.

LinkedIn offers users – business owners, marketers, and industry leaders the opportunity to showcase their expertise, connect with other professionals, and grow their businesses.

Even from a distance, one can see that LinkedIn is arguably the #1 social media marketing platform for B2B marketers. Why? Because 80℅ of B2B leads comes from LinkedIn. A study reveals that 80℅ of B2B marketers view LinkedIn as a useful source for generating leads.

Better still,  over 90℅ of B2B marketers are using the platform over all other social media sites to grow their businesses. So, the question is;

Why are you struggling to generate leads from LinkedIn?

You and many other marketers are struggling to generate leads from LinkedIn because of your inability to create an outstanding profile that boosts your trustworthiness. Having a credible LinkedIn profile will gain you the trust of your prospects, and set you up as an expert in your niche market.

Thus, you need to use the LinkedIn profile tips in this article to boost your outline to start generating leads.

How can I boost my LinkedIn profile authority?

Several LinkedIn profile tips that will help you boost your credibility.

In this article, you will learn the best LinkedIn profile tips that will help you raise the trustworthiness of your profile, drive tons of traffic to your website or product page, and effectively become a credible expert in your niche market.

Related Post: How to Use Pinterest for Business In 14 Actionable Steps

1: Customize The URL of Your LinkedIn Profile

All social media profiles including LinkedIn comes with a unique URL specifically for you or your business account. That is your brand. Whether you realize it or not, your LinkedIn profile is the foundation for your brand. So, the first of the LinkedIn profile tips I recommend is to customize your URL.

Even though customizing your URL does not seem to be significant, it signals your brand image and gives your prospects a precise concept of your brand. For example, how would your chances view your URL if it randomly reads like this; That is not a professional branded URL or identity.

If that’s how your URL looks like, it means you don’t have a brand identity and cannot be found so easily on searches. On the other hand, what if your URL reads like this;, or

Now you have a credible unique brand identity that can be trusted.

How to edit your LinkedIn profile URL

Go to LinkedIn and open your profile. Click on the “Edit public profile & URL” button at the top right sidebar of your profile.


Next, click the pencil icon as seen on the screenshot to edit your URL as desired.

Top 7 LinkedIn Profile Tips That Will Boost Your Credibility

On the next page, edit your URL accordingly, then, click the “save” button to save your work.

Top 7 LinkedIn Profile Tips That Will Boost Your Credibility


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2: Choose The Right LinkedIn Profile image

LinkedIn is a professional networking platform that offers users the opportunity to connect with like-minded individuals and professionals to build both personal and business relationships. These relationships will go a long way in helping you with the following benefits:

  • Establish your brand
  • Create brand awareness
  • Generate Leads
  • Boost traffic to your site
  • Grow your business, etc.

The list goes on. However, you are aware that you cannot achieve all these without having a brand identity. That is why you need to choose a unique LinkedIn profile picture for your account. Your profile picture is the brand image that introduces you to your prospects and the world at large.

People want to know and connect with you before deciding whether to partner with you in business or on projects. So, give them a reason to do business with you. Hence, depending on the quality of your image, your profile might give your prospects a negative or positive impression about you and brand.

“Nobody wants to be a bad guy in front of his customers.”

You can use a personal image or your company’s logo for your profile. Nevertheless, be sure that it is a clear cut image that represents your brand in the best possible light.

3: Add & Customize Your Background / Banner Image

Is your background picture an adequate representation of who you are or your brand? By-the-way, is a background portrait an active component of LinkedIn profile tips that you must apply? Does a background image play an essential role in the credibility of your LinkedIn profile? Yes, to all of the above!


Because in most case scenario, your background image is the first ingredient that people will see when they visit your LinkedIn profile. And if you may know, your LinkedIn profile is your real estate on the platform, and your background space is your drawing board for marketing.

As a result, an exceptional background figure will help you:

  • Stand out from the crowd
  • Build a personal brand
  • Create a portfolio
  • Establish credibility
  • Attract the right prospects
  • Engage your audience, etc.

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More on customizing your background space

Here are some sample profiles to inspire you as you use this LinkedIn profile tips to your advantage.

Neal Schaffer

Neal Schaffer is a social media marketing influencer, social media strategist, business consultant, author, keynote speaker, and educator.

Neal used his LinkedIn banner or background section to build his brand identity, establish credibility, and create a mini portfolio, which has helped him attract the right prospects and scale his businesses.

His background image tells visitors who he is, what he does best, and shows his published books as an accomplished author.

Lolly Daskal

Lolly Daskal is a renowned leadership executive coach, keynote speaker, and best-selling author. Lolly recently published her book “The Leadership Gap” which has garnered much attention from industry leaders, experts, and media outlets.

She made her profile unique by establishing credibility as a leadership expert and create a pocket-sized portfolio by using her background space to showcase her book and a testimonial of what other experts are saying about her book.

Ravi Chahar

Ravi Chahar is a WordPress professional, web developer, and web designer. Ravi used his background space to build a brand name and establish his credibility. This step allows him to attract the right kind of clients and prospective customers.

Donna Merrill

Donna Merrill is a professional blogger and Internet-marketing coach. She didn’t display much on her background section. However, much like a billboard, she used her space to build her brand and direct prospects to her online empire at “Donna Merrill Tribe.”

Sharon ATkins

Sharon Atkins is a LinkedIn professional, LinkedIn trainer, specialist, and profile writer. What do you see in her background space? Without going down her summary section, you already know who she is and what she does. This strategy helps her attract targeted prospects.

Learn from these sample profiles and others as well to boost your LinkedIn profile image.

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4: Optimize The Headline of Your LinkedIn Profile

One of LinkedIn profile tips best practices is to optimize your headline to improve search visibility. It is essential to maximize your profile headline because it is the 3rd element that visitors will see when they land on your profile. Your headline help tells search engine and visitors to your profile that you are trusted and credible.  

Therefore, optimize your headline to boost your credibility by adding your job title with a blend of relevant keywords. Please, take a look at the sample profiles in the section above for inspiration on how to optimize your headline.

5: Take Advantage of Your LinkedIn Profile Summary Section

Do you view your summary section as a place where you pitch to clients and prospective customers? You should! Nonetheless, it is ironic that many users fail to use the summary section of their LinkedIn profile. Thus, create a remarkable summary that highlights or describes your services in detail.

If possible, include testimonials of clients you have worked for and people you have worked with on projects. Use this section to sell yourself, but, don’t be pushy. Tweak your summary well enough to let prospective customers know why you’re different from your competitors and the benefits of working with you.

Don’t forget to make good use of the Media Section. Use the Media space to showcase your talent and personal achievements. Upload accomplished work, videos, etc.

Related Post: How to Establish a Social Media Marketing Content Strategy That Actually Works

6: Add Your Skills and Get Endorsements

With an excellent summary in place, head over to the “Skills & Endorsements” section and fill out your skills accordingly. In this area, you are recommended to use target keywords to make it easier for users to find your brand to be found in searches.

Top 7 LinkedIn Profile Tips That Will Boost Your Credibility

Adding your skills doesn’t have to be complicated. All you have to do is scroll down to  “Skills and Endorsements” section > click the “Add a new skill” button and start adding your skills. You will see lots of skills with a “+” sign you can add to enhance your profile.

Tap as many that you are relevant to your niche and click the “Add” button below to save to your profile.

Top 7 LinkedIn Profile Tips That Will Boost Your Credibility

Then get as many endorsements as possible. Make it a habit to endorse your connections, though, not all will return the favor, but the majority will support you as well. Despite that, don’t sit and wait for them to return the favor.

Ask your connections to endorse you. Since word of mouth has a powerful force, take the initiative and reach out to your contacts for endorsements.

7: Get Recommendations to Boost Your Profile

Getting recommendations from clients you have worked for, and individuals you have worked with is remarkable because it serves both as a case study and a testimonial, and this process will significantly boost your profile credibility.

Prospective clients who visit your profile will always look at your recommendations to find out who and who in your industry or clients that are recommending you. Thus, the best way to go about it is to start by asking those you have worked with on projects to write recommendations for your profile.

Also, contact clients you have worked for to write recommendations for you to showcase on your profile.

Related Post: How to Use Instagram to Grow Your Small Business in 2019

Top 7 LinkedIn Profile Tips That Will Boost Your Credibility

Wrapping Up

As mentioned earlier, with 80℅ of B2B leads coming from LinkedIn, the professional networking platform is the #1 social media marketing platform for B2B marketers. Therefore, to generate leads and scale your business, you need to use these LinkedIn profile tips to optimize your profile and boost your credibility.

Follow the steps in this article to help you build a trusted and credible brand via LinkedIn.

About the author

Moss Media

Moss Clement is a content manager at Writers Per Hour, a freelance writer/blogger, and the Founder of Moss Media. He is working closely with B2B marketers – helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.

Connect with him on Twitter & LinkedIn.


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Paul Simiyu · July 10, 2019 at 12:44 pm

Great post Moss,
One of the features with LinkedIn that most people for a long time haven’t taken advantage of in boosting ranking is editing the URL link as it often comes with an autogenerated URL. As the URL link could make a whole lot of a difference in ranking for the name you use on the link.

Thanks for sharing.


    Moss Clement · July 11, 2019 at 11:46 am

    That’s right, Paul. Your LinkedIn URL is your brand, and it must be consistent so that users can easily find you online. By personalizing or customizing your link, you are effectively establishing your brand.
    Thanks a lot for contributing to the discussion.


Erfan · April 30, 2019 at 9:32 am

Thanks for sharing about these today I learned some new knowledge from this post. Keep sharing such as like this informative article. These Unique ideas helped me a lot. I and my friends are reading your article regularly. Please keep writing. It is inspire us.
I request for a topic. It’s on Google AdSense. How I get AdSense?


    Moss Clement · May 1, 2019 at 8:06 am

    Hi Efan,
    I’m happy you like the post. As for your request on how to get Google Adsense, we will update you sooner on the subject.
    Thank you for coming by and commenting.


Shamsudeen Adeshokan · April 28, 2019 at 9:33 am

H Moss,

Honestly, Linkedin is one social media site I have been paying very less attention to over the years.

My believe is that my ideal audience are not there, but always to my surprise it that each time I get a spike in traffic from Linkedin, it turns out to be very engaging audience.

I will execute some of your recommendations, and give it more attention this time.

Thanks, Moss.


    Moss Clement · April 29, 2019 at 9:04 pm

    Hi Shamsudeen,
    Yes, I would encourage you to pay more attention and be active on the platform especially if you are in the content marketing niche. LinkedIn, according to research is the best lead generation site for B2B marketers with 90% of marketers confirming the marketing power of LinkedIn. Keep testing your strategies, reverse engineer, adjust and repeat. Thank you for stopping by and adding to the conversation.


Gaurav Kumar · April 28, 2019 at 4:56 am

Hi Moss,

A strong social media presence is the need of every business or blogger. Boosting LinkedIn profile is a creative idea to increase the impact of your profile on this professional network.

I like these ideas!


    Moss Clement · April 29, 2019 at 9:07 pm

    Hi Gaurav,

    I’m so happy that a pro like you appreciates the article. Since LinkedIn is a powerhouse in lead generation for B2B marketers, it makes sense to boost your presence on the platform. That you for coming by ad commenting.


Tanyi Melvis Bechemnyo · April 25, 2019 at 5:56 pm

Hi Moss

I wish I had seen this post when I just got started. I’m sure I would have made so much money by now through LinkedIn. lol

Last month I optimized my profile with Keywords and 1 week after optimization an agent from opera news contacted me to ghostwrite for them.

I can’t explain how happy I was. This is something I had neglected for so long and now it brings me results.

Don’t underestimate the power of Linkedin, I tell you.

Thank you so much for sharing.


    Moss Clement · April 29, 2019 at 9:25 pm

    Hi Tanyi,

    You’re so right about that. Once optimized, your LinkedIn profile view will increase significantly. However, optimizing your profile is not all that matters; you also need to be consistency and active on the platform as it will help you build trust with your target market. I’m happy you applied the tips and got an outstanding result.
    Thank you so much for coming by and adding to the discussion.


Engin Soysal · April 24, 2019 at 7:34 pm

I have a LinkedIn profile but I actually never do anything with it. I didn’t know that people actually still used linkedin… Thanks for reminding me that it’s still a powerfull platform. Will try to “upgrade” my profile 🙂
Engin Soysal


    Moss Clement · April 29, 2019 at 9:36 pm

    That would be amazing, Engin. Here is a tip for you. If you do not have the budget to upgrade to LinkedIn premium, you can click to upgrade, and LinkedIn will give you 30 days free before they start charging you. Therefore, be mindful of your starting date and cancel a few days or a day before your premium enters a new month.


Soundcloud Promotion · November 1, 2018 at 1:54 am

I blog frequently and I truly thank you for your content.
This article has really peaked my interest. I’m going to take a note of
your blog and keep checking for new information about once
per week. I subscribed to your Feed too.


    Moss Clement · November 1, 2018 at 9:51 pm

    I’m happy that you love the post, and I will be glad to see you next time.

    Thank you for stopping by!


Moss Clement · September 3, 2018 at 6:49 pm

Thank you so much. I’m glad the article is helpful to you. Thank you for coming by!


Moss Clement · August 1, 2018 at 9:52 am

Thanks a lot, Rob. I appreciate it!


Adolph Chuong · May 25, 2018 at 4:02 pm

I really can’t believe how great this site is. Keep up the good work. I’m going to tell all my friends about this place.


Darrick Cattrell · April 23, 2018 at 9:58 pm

It’s a pity you don’t have a donate button! I’d definitely donate to this brilliant blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to fresh updates and will share this website with my Facebook group. Talk soon!


Rana · April 6, 2018 at 9:29 am

It’s great! I’m really inspired by this post . Thank you . Thanks for sharing Moss , carry on …


    Moss Clement · April 8, 2018 at 10:05 am

    Thank you Rana, I’m happy the post inspired you a lot.


sukhbinder singh · March 26, 2018 at 11:37 am

very helpful article


Arfa Nazeer | Epife Blog · March 24, 2018 at 6:32 pm

Hi Moss,

Your post is an excellent reminder! Too often, we ignore LinkedIn and do not use it efficiently for multiple purposes. But, you have just made some great tips here. Even, some of the features are not being used properly. Like updating the media section, summary etc.

Definitely, need to make changes to LinkedIn profile for better results. Thanks, again for writing out these tips.

– Arfa


    Moss Clement · March 25, 2018 at 3:05 pm

    Hi Arfa,
    Thank you for acknowledging my article as an excellent reminder.
    Many marketers ignore LinkedIn because they view it as a professional networking site for job seekers, and not for social media marketing and generating leads.

    If one should change his view of the platform and see it exactly for what it is – a lead generation magnet, you will reap amazing benefits and grow your business.

    Simply follow the tips and optimize your profile accordingly.

    Thanks so much for your comments.


Brandi Gates · March 19, 2018 at 10:50 am

Hi moss
such a great post , i never thought that linkedin is great platform for freelancers as well, and your post is so informative
Thank you for sharing moss


    Moss Clement · March 22, 2018 at 7:09 pm

    Hi Brandi,

    You are actually not the only one who thought that way about LinkedIn. Many only view the platform as a professional networking site for job seekers. That’s wrong because LinkedIn has the potential to take your biz to the next height if used correctly.

    Thanks so much for coming by and hope to see you more often.


Lisa P Sicard · March 18, 2018 at 8:45 am

Hi Moss, you gave me some work to do here. I need to work on my background image.
I’ve struggled with this one as I have a full day job and my side gig which I want to highlight in LinkedIn.
I recently did that and left out my day job on purpose. They say you should present yourself for the way you want to be, right?
Thank you for this informative and inspiring piece on LinkedIn Moss!
I’d love any feedback if you check mine out too 🙂


    Moss Clement · March 19, 2018 at 9:18 am

    Hi Lisa,
    Yes, you have to wok on your profile and optimize it accordingly. I actually checked your profile for use in this article but found that it is not well optimized. I also checked Ryan’s profile and others as well.

    Your background space is your LinkedIn strategic marketing space that needs to be optimized correctly.
    I will definitely check out your profile to see how far you gone with it.

    Thanks so much for coming by.


Sharon · March 16, 2018 at 8:01 pm

Hi Moss,
Thanks for the hugely informative post.

I love using LinkedIn and will be sure to apply the suggestions that you made to my profile. And I have no doubt that I and my business will benefit from the updates.


    Moss Clement · March 16, 2018 at 9:06 pm

    Hi Sharon,
    Thanks for your comments. I’m happy you like the article. And yes please, ensure to implement the tips.

    Hope to see you again!


Shadab Alam · March 16, 2018 at 7:01 pm

Hi Moss,
Now that’s an awesome tips you posted on LinkedIn..
Off all social media channel this is where every beginner fail (consider me too).

But as you mentioned that 80% B2B leads comes from LinkedIn.. That’s quite amusing as some people completely ignore LinkedIn thinking it will not drive traffic or sale..

Btw thanks for such informative post. I will try to cover as much point as possible on my own LinkedIn profile.



    Moss Clement · March 16, 2018 at 9:14 pm

    Hi Shadab,

    I agree with you. Many marketers fail to leverage LinkedIn. Some reason that it is a platform where professionals go to find job and connect with other, and not knowing the marketing power of LinkedIn.
    For this reason they ignore LinkedIn.

    Thanks for your honest comments Shadab.


Donna Merrill · March 16, 2018 at 2:59 pm

Hi Moss,

I can clearly see from this article that I should be doing more to optimize my LI profile.

I actually do get leads and clients from LI, but mostly from the articles I write for Pulse.

I’d probably do even better if my profile followed some of the guidelines you’ve outlined here.

I will look more carefully at that 🙂

Thanks for the nice job, here.


    Moss Clement · March 16, 2018 at 9:19 pm

    Hi Donna,
    LinkedIn profile optimization is the foundation of your LinkedIn marketing strategy.
    If your profile is well optimized, you will get leads and new clients.
    Ensure that you implement the tips to boost your credibility.

    Thanks for coming by Donna ?:-|


Naveen Sharma · March 16, 2018 at 6:31 am

Hi Moss,

This is a very useful article on using LinkdIn properly. There is a lot I didn’t know or think about before reading this article. You have done a great job of listing all important aspects of LinkdIn and how to use them for maximum benefits

I will be eagerly waiting for the follow up posts you have said will be coming up.

Thanks for sharing the amazing tips with us. Have a great day!



    Moss Clement · March 16, 2018 at 11:23 am

    Hi Naveen,
    Im happy to have you here again, it shows how amazing a supporter you are. And most if all, I’m happy the article is helpful for .
    Yes, I will come up with a follow up article on how to maximize LinkedIn for business. Keep on the look out my friend.

    Thank you so much for coming by and commenting.


Bren Pace · March 15, 2018 at 1:09 pm

Hi Moss,

I love the tips you shared. I struggle with LinkedIn and don’t value it as one of my top leaders. I worked at it and implemented some tips and tricks but still not much of a success. I continue to focus on Twitter, Facebook, and now Pinterest as that has been slowly growing for me.

I would love to know if LinkedIn is a valued resource for your own business?

Thanks for the share!


    Moss Clement · March 16, 2018 at 12:17 am

    Hi Bren,
    You can’t imagine how happy I am to see you on my space and reading your comments. I appreciate it.

    You’re not alone in this. Many others find it hard to get along on the platform, which is the reason for this article. In fact, there will be more articles coming as follow up for this post.

    And to your question, yes! LinkedIn is a valued source for me. I would say almost half my clients are from LinkedIn. Don’t get me wrong Bren. Twitter has been my #1 marketing channel, but LinkedIn is picking up because I get referrals from my 1st and 2nd connections.

    Like I said, I’m writing a follow up on tips to get more from LinkedIn.

    Thanks so much for coming by. I really appreciate it!

How to Use Social Media to Make Money: 5 Easy Ways for Freelancers · July 11, 2018 at 5:33 pm

[…] will not go through every social media platform. Still, the techniques can be adjusted to LinkedIn, Instagram, Pinterest and any other platform you like to […]

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