Are you thinking of using easy-to-apply blogging tips to improve your blog posts? Do you want proven blogging tips that’ll strengthen your blogs and increase conversions? That is a puzzle many bloggers are trying to solve. And frankly, if you cannot upgrade the quality of your blogs, you put your business blog at risk of failure.

So ask yourself;

Are You Getting The Return on Investments (ROIs) from Your Blog Posts?

As a content marketer, your blog is a unique channel for:

  • Attracting more readers
  • Drive more traffic
  • Rank your website on Google
  • Generate quality leads

By directing people to your site via content publishing, blogging serves as a remarkable method for marketing your business to the right targets. In fact, research by HubSpot revealed that brands with blogs make consistent gains of 55% additional traffic, and 68% inbound links.

Related Post: 14 Powerful Blogging Tips That Will Make Your Blog Profitable

blog tips

Graphic via HubSpot

Further survey shows that businesses that publish more blog posts earned over 400% more indexed pages, 97% additional indexed links, and generate 126% more leads. That is, according to Tech Client.

If you cannot upgrade the quality of your blogs, you put your business blog at risk of failure. Click To Tweet
blogging tips

Graphic via Tech Client

Remember that having a blog is only part of the puzzle. You must create and publish informative blog posts that keep readers coming back —blog content that generates traction and persuades your target readers to action.

However, if your blog posts are not producing significant results, it means that you need to improve the blogs you write. Hence, here are:

7 Proven Blog Tips to Help You Improve Every Blog Post You Write.

By directing people to your site via content publishing, blogging serves as a remarkable method for marketing your business to the right targets. Click To Tweet

Handpicked: 21 of The Best Blogging Tools That’ll Make You a Better Blogger

Blog Tips #1: Develop a Solid Plan For Blog Writing

Developing a plan for improving every post you write is critical to the success of your business blog. In my years of experience, blogging can be daunting, but with a blogging plan, you’re sure of creating blog posts that people will love to read.

Moreover, having a blogging plan will save time in creating content. There are more bloggers in the industry in all sectors of content marketing. But I have studied seasoned bloggers like Neil Patel, Darren Rowse, Matthew Woodworth, Brian Dean, to name a few.

I realized they all have unique ways of writing – various approaches. However, they have one thing in common:

These bloggers have a particular structure they use for blogging. So blogging is not only about typing text; it involves structuring your content to be more appealing. Hence, you must develop a pattern of writing and structuring that’ll make your content engaging.

Your blogging plan should include a topic your audience care about and a headline. The heading gives you the structure of how your blog post would be. Then add the subheadings you want to use – they help to amplify the structure of your post. Your headings (Main title and subtitles) should be descriptive and compelling. Then add all the other elements of a terrific blog post. Start writing your copy!

Blogging Tips #2: Use Examples and Data Statistics to Improve Your Posts

Humans tend to argue over anything, especially if you do not have proof. Examples and statistical data are proof of your statement. They make your content clearer and easier to understand.

For example, in the introduction of this article, I use research data by HubSpot and Tech Client to prove my claim. It helps to solidify the authenticity of this article – giving readers useful information to take home.

It means that making claims without backup data or examples can weaken the impact of your blog post. Therefore, since illustrations make your blogs more transparent and easy to understand, use them to create more robust materials. Add appropriate visuals

If your blog posts are not producing significant results, it means that you need to improve the blogs you write. Click To Tweet

Recommended: Why Seasoned Marketers Are Bullish About Blogging Today

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Blog Tips #3: Include Graphics to Enhance Your Blog Posts

Using graphics is a remarkable way to arouse the interest of your readers. It helps to explain complex ideas efficiently and improves user experience. Also, instead of having a massive block of text, visuals will break the post into bite-sized sections and enhance readability.

In fact, in the digital marketing space, using graphics to illustrate your point can have a significant impact on your audience. The idea is to use appropriate visuals to keep your target audience longer on your page.

This type of material is proven to generate more engagement and social media shares.

Related Post: How to Improve Your Writing Skills Faster In 29 Easy Steps (Infographic)

Blogging Tips #4: Employ Long-Tail Keywords to Amplify Your Blog Posts

Long-tail keywords are highly specific keyword phrases comprising three or more words. These types of keywords are less competitive but have a higher conversion rate. That is why marketers are using long-tail keywords to improve their blogs and drive massive web traffic.

Take a look at the graphic below to see keyword groups and their conversion capabilities.

long-tail keywords

Graphic via WPBeinner

The visual shows that long-tail keywords are descriptive and convert more. Therefore, by using longer keyword terms, you’ll increase your chances of appearing in Google search results.

In the chart above, you can see how valuable using long tail keywords for SEO can be. So search queries with long tail keywords are more popular – accounting or over 70% of all search traffic. 

For example, following the illustration of the image above, if your target audience performs a search for “Smartphones,” Google will present billions of search results. If he searches for “Samsung smartphones,” he’ll get millions of results.

However, if the searcher should search for “Samsung galaxy smartphone m30 34gbs,” he will get hundreds of thousand results for his search. Why? Because his search terms are precise. So if you want to improve every blog post you write, use long-tail keywords because it helps you drive targeted traffic.

Humans tend to argue over anything, especially if you do not have proof. Examples and statistical data are proof of your statement. Click To Tweet

Blogging Tips #5: Use Blogging Tools to Improve Your Writing

Seasoned bloggers and newbie content marketers agree that it’s not always easy to arrange words beautifully. But with the help of writing tools, you can organize wordings in ways that make sense and adds value to the reader.

However, since you’re a content marketer, you must write engaging blog posts to engage your ideal readers. Hence, after editing your blogs to the best of your ability, don’t hit publish yet. Instead, use online writing tools to strengthen your post further.

Although these tools are not humans and can never write like you, they’re great in helping you create unique blog posts. You can use the tools to write grammar and spelling errors-free articles. Blogging tools can help you gain the upper hand over the competition by eliminating plagiarism and other boring sections you may have missed. Also, writing tools can enhance word choice.

Related Post: How to Create Scannable Blog Posts That Will Improve Your Blog’s Dwell Time

Blog Tips #6: Use Google Analytics to Strengthen Your Blog Posts

Using Google Analytics is one of the best ways to amplify your blog posts. The tool will help you see what types of blogs are attracting visitors to your site. Google Analytics lets you monitor essential metrics that’ll help you to boost your content performance.

It will give you a comprehensive analysis of what is working on your site and content that is not performing.

google analytics

The analytics software will reveal information concerning all channels driving web traffic to your blog, including:

  • Direct traffic
  • Organic search
  • Referral traffic
  • Email
  • Display
  • Paid Search
  • Social Media, etc.

This information will aid you in producing blog content your audience, and Google will love.

Blogging tools can help you gain the upper hand over the competition by eliminating plagiarism and other boring sections you may have missed. Click To Tweet

Blog Tips #7: Proofread and Edit Your Blog Post

Writing a blog post can be challenging. But do you know that editing a blog post is more difficult? Yes, it is! Editing is not about correcting spelling and grammar errors; it includes the entire structure of the article.

You have to make the content to align with your brand voice to maintain consistency. After all, if your blog content starts deviating from the tone your readers understand, they’ll bounce. So after completing your draft, read it to yourself to detect possible mistakes, including repetitive words.

Replace words that appear several times with alternatives. It helps you avoid using the same words over and over. After that, ask a friend or relative to read it out to you. In that way, you can identify the mistakes you missed earlier.

Then check word flow to figure out how it would sound to the reader.

If it sounds useful to you, go ahead and publish your work. But if you feel there’s more editing to do, fix the problem to strengthen your blog post and then hit publish.

Wrapping Up Blogging Tips to Enhance Your Blog Posts

We have outlined six practical steps that will help you improve every blog post you writing starting today. Although there are other ways, these seven steps are proven ways to enhance your writing faster.

Apply them and let us know about it. Are there other tips you’d like to recommend?  Tell us about it in the comments!

This article originally appeared at Hackernoon


Avatar

Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

10 Comments

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Nikola Roza · October 27, 2019 at 9:35 pm

Great tips, Moss!
I find that while each tip is good on its own, the best effect is achieved when you combine them, as many together as possible.
I’d like to add a tip. When possible have an FAQ section at the end of post. They are wonderful for picking up conversational, long tail keywords and they’re actually very useful to the readers.
Plus, voice search assistants are getting their answers from FAQ pages and sections so it’s something to have in mind too.

    Avatar

    Moss Clement · October 28, 2019 at 4:27 pm

    Hi Nikola,

    Yes, you’re right. It will make no sense to apply tone tactics and leave the rest. One can compare it to a company’s workforce. A collective effort makes for a smooth, efficient, and productive work environment.
    Similarly, implementing all the tips will improve your blog faster. I also like your input on FAQ pages. That’s food for consideration.
    Thanks for coming by and commenting.

Avatar

Lisa Sicard · October 26, 2019 at 11:01 am

Hi Moss, these are great tips and reminders on what to do before starting to craft that next blog post. I sometimes forget to research keywords and Ubersuggest makes it so easy now! I love creating graphics for my posts but am not sure how many are optimal today? I try to use at least 3 myself.
I noticed you mentioned sources but didn’t link them? Is that common? I tend to link them.
Thanks for sharing this info Moss.

    Avatar

    Moss Clement · October 26, 2019 at 7:13 pm

    Hi Lisa,
    Keyword research is idealin terms of identifying the best ranking keywords for your blog posts. And since every marketer needs to find that sweet spot keyword, you should perform keyword research for each post before putting your draft together. It helps you create content that ranks on Google. Moreover, I do link to sources, but in areas when I use a source image to back up my claim, such as graphic stats, I rather link only to the image to avoid creating repeat links.
    Thankou you for coming by and contributing.

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Amar Kumar · October 26, 2019 at 9:04 am

Hello Moss,

Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are.

Picking a niche for your blog is one thing, but creating your initial content is where the real work begins. If you have an idea of who your audience is, you can create a content schedule that appeals to them.

This will help improve the engagement of the content and make it a lot easier to promote the content. We know very well, blog is a tool to show awareness of the problem and highlight the benefits of fixing this problem.

Your job is to create content that builds trust by providing that quick win feeling.

Thanks for exploring these amazing facts and they are going to very helpful.

With best wishes,

Amar Kumar

    Avatar

    Moss Clement · October 26, 2019 at 7:19 pm

    Hi Amar,

    The reason we encourage readers and new bloggers to know their audience are because defining your target market will help in also understanding their pain point. That is the problem they’re trying to solve. Having this knowledge will enable you to craft content that connects with your readers and helps you build brand credibility. Why is that so? Because your material gave them the solution they needed.
    Thanks for your contribution to the discussion.

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Mudassir · October 26, 2019 at 6:59 am

Hey Moss,

How are you?

As you mentioned, I too have been observing that successful bloggers always structure and align their content in an orderly manner, like interlinking, images, videos, infographics, bullet points, etc. Yes, as you said, writing is not only about typing the text that comes into mind, it’s all about arranging the various forms of content for better appealing.

Moss, these tips are very real and helpful to write better blog posts. Thanks and take care!

    Avatar

    Moss Clement · October 26, 2019 at 7:43 pm

    Hi Mudassir,
    Proper structuring helps in improving your blog post and user experience. And with a remarkable UX, Google will give you a thumbs up.
    I’m happy you like the post. Thank you for coming by and adding to the discussion.

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Ryan K Biddulph · October 25, 2019 at 9:48 pm

Moss, super advice buddy. We need a clear plan to follow to keep blogging and to keep improving. Plans give us order in our minds. I would add to keep writing, both online and offline, for practice. Observing my first post 10 years ago compared to now makes me chuckle. I practiced writing quite a bit to improve my blog.

Ryan

    Avatar

    Moss Clement · October 26, 2019 at 7:46 pm

    Hi Ryan,
    Laughs! Do you know why? Because each time I visit some of my old blog posts, I wonder if I actually wrote them. So as you stated, we keep learning and honing our writing skills. Thanks a lot for your input.

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