Blogging is fun, and when you create a blog post that drives massive traffic or goes viral, it becomes more exciting.
Certainly, it is your dream, and the dream of every blogger and content marketer to drive tons of website traffic.
But that has not always been the case, as 36% of B2B marketers are struggling to create engaging blog content, while 9% of these marketers are struggling to create different types of content that will attract clicks and drive huge web traffic.
As I said above, blogging is fun and it’s the reason why people keep coming back to your website to read your posts.
This requires that you have a consistent publishing schedule, that way you will establish a regular blog readership or a targeted audience for your blog posts who will always come to read your articles.
What makes it more interesting is that you easily convert them to leads.
In fact, a HubSpot research reveals that the frequency at which you publish blog posts has a direct impact on how you acquire customers.
Source Image: HubSpot
As the graphic shows, the more blog posts you publish, the higher your chances to acquire new leads.
Therefore, the key to driving high volumes of traffic to your website is to identify traffic-driven posts and consistently publish these types of blog posts to engage your readers.
So, you may ask…
What types of blog posts drive the most website traffic?
In this article, I have outlined 10 types of blog posts that will dramatically increase your website traffic. These are posts that get tons of clicks from a search engine.
So let’s move forward…
1: How To Posts
The “how–to” posts comes first for me because people are always searching the internet to discover how to solve one problem or the other.
It is like a guide that holds you by the hand and walks you through the processes.
People want to know how to do something that will enhance their lives. As a result, they always search for a “how–to” posts on the subject they’re interested in.
Therefore, writing how-to posts will help you establish your authority because you are holding your readers by the hand and walking them through the steps required to solve their pain problems.
So, depending on your niche market, your “how–to” blog post title could read;
- How to Add Customs Fonts to WordPress
- How to Download Free Stock Photos
- How to Create an E-Book
- How to Create a Product for Your Blog
However, to make a how-to post work for you, make sure you offer value by providing your readers with a well–informative content.People want to know how to do something that will enhance their lives. As a result, they always search for a “how–to” posts on the subject they're interested in. Click To Tweet
Your blog post must cover each step to help make life easy for your readers. Use screenshots and other relevant images for easy understanding.
2: List Posts
List posts are one of the best traffic-driven posts because they’re so well-organized that readers find it easier to read.
This type of posts gets more social shares and recommendations.
List posts provide readers with a promise of the results of what they’re searching for in numbers, helping your readers to understand the depth of what they’re getting into.
For example, your list posts could be something like these:
- 10 Best WordPress Security Plugins
- 7 Email Marketing Best Practices You Didn’t Know
- 12 Incredible Ways to Use Opera Mini
This is just to inspire you to keep start your writing with the best traffic-driven blog posts. They’re easy to write and digest.
What is more…?
You can conveniently make a list post of anything you can imagine. So use this as an inspiration to write your next blog post.
However, you need to know that creating a long list blog post drives more traffic than a regular list post.
For instance, Brian Dean’s post about Google’s 200 ranking factors is a mega, “long list post” that was written a couple of years ago but is regularly updated.
However, Brian indicates that the post still attracts 10,000~15,000 visitors to his site each month.
In fact, I just searched Google for the keywords, “Google ranking factors” and Brian’s “ranking factors” article came up second on a Google search result page.
It goes to show you the power of long list blog posts. They’re more in-depth, informative, and valuable.
Here’s what to do…
Craft a compelling, emotional title to increase clicks, and outline the points you want your readers to take home. Use screenshots, graphs, charts, and other relevant images to prove what you’re saying.List posts provide readers with a promise of the results of what they're searching for in numbers, helping your readers to understand the depth of what they're getting into. Click To Tweet
*Important Note* When writing a long list post, do not add words for the sake of it to increase word volume. Instead, try to add value by creating quality content.
3: Ultimate Guide Posts
Guideposts are like how-to posts because they guide readers along the way on how to do something.
We call guide posts an ultimate resource because a guidepost has every resource you would even need to help you learn.
As an ultimate resource, it takes time to write a guidepost, as you have to deliver on every step of the process for easy understanding.
For example, here’s how an ultimate guidepost looks like. This post by Neil Patel is over 5,000 words.
You can’t possibly write such article in 4 hours, because you will have to do in-depth research to come up with the best content for your readers.
But the good news is that they drive tins of website traffic and rank high on search engine results page.
4: Success Stories Posts
It is human nature to listen to interesting stories. And if the story is about your success or those of others in your industry, most everyone would want to listen or read about it. Why?
Because people love stories!
And if you can tell stories about the problems you faced that your readers can relate to, and how you overcome them, it will not only drive massive traffic to your blog but will also help you better connect with your target market.
For instance, when struggling bloggers in your niche hear or read about your success story, they easily relate to it.
And because they’re struggling to make ends meet, and are in your niche market, they will digest every part of your article to find out how you become successful, bookmark the article for future references, and share it on social media with their followers.
Here is a remarkable example of a success story article by Jeremy Shoemaker.
This image shows Jeremy holding a Google issued cheque of $132,994.97 AdSense revenue.
Over $130,000 in Google AdSense is not small money.
Hence, if you have no personal success story to write, and even if Jeremy has already written a case study or success story about how he was able to achieve that, you can as well research and study the steps he used to accomplish that and write your own version of it.
Your headline could be something like this:
- How You Can Make $132,994.97 From Google AdSense Like Jeremy “Shoemaker.”
- Success Story: How Jeremy “ShoeMoney” Made $132,994.97 From Google AdSense (Case Study)
- Tutorial: The Exact Step-by-Step Strategy That Made Jeremy $132,992.97 richer.
When you write about this kind of success story, it goes viral in less time–attracting more traffic and leads.
Therefore, when you want to write a success story blog post, consider the following:
- Your recent accomplishments.
- Your struggles before success.
- The mistakes you made and how others can avoid it.
When your buyer persona reads stories that contain these elements, they relate to it and better connect with you. This will keep them coming back for more.
Your success story could be anything like these:
- How I Paid Off My Student Loan and $50,000 in-depth.
- What I did to lose 350 lbs in 2 weeks.
- How I Went from $200 ~ $50,000 a month blogging.
These are blog success story ideas to inspire you.
5: Infographic Posts
According to research by BuzzSumo, infographics are visual content (blog posts type that drives massive traffic) that gets you tons of social media shares than any other blog content type.
Image source: OkDork
As infographics get shared across social media platforms, they drive massive traffic back to your blog or website, and also bring you tons of inbound links. Why?
Because infographics make it easier for readers to read and understand a huge amount of content in a visually appealing way.
Accordingly, make sure to use images, graphs, and charts where appropriate so readers aren’t intimidated by so much text.
For example, Mike Bonadio is an SEO expert who helped a new “Pest Control” blog generate;
- 1,117 social media shares
- 12 quality backlinks
- 15.15% more organic traffic
- And was mention in an authority newspaper
Source Image: Free Traffic Wiz
That is an incredible achievement for Mike, all within two weeks.
Image Credit: Free Traffic Wiz
The pest control site owner wanted more traffic to his website, and Mike made it happen in only two weeks.
The question is…
How did Mike Achieve Such Success in Only Two Weeks?
Here’s what he did…
Knowing that no one would want to engage with articles about the pest, he decided to create infographics for his client’s blog.Infographics make it easier for readers to read and understand a huge amount of content in a visually appealing way. Click To Tweet
The infographics made all the difference, driving tons of traffic and attracting high-quality backlinks.
Consequently, create infographics and share them across social sites. You don’t have to be an expert designer to create quality infographics.
These design website will make it easier for you to create remarkable infographics:
*Important* Make sure to add the “embed this infographic on your blog” box to help drive traffic and attract backlinks.
6: Interview Posts
Why do people love to read interview posts?
Because interview posts offers you an avenue to learn the secrets of successful individuals in your industry, which you can apply to your own strategies and achieve similar success.
Furthermore, the experts you interviewed will surely share the post with their audience across social media sites.
What is more?…
When those you interviewed share the article, their audience will also share it with their own followers and the circle continues–driving massive traffic back to your website.Interview posts offer you an avenue to learn the secret techniques of successful individuals in your industry, secrets you can apply to your own strategies and achieve similar success. Click To Tweet
Your interview post could be something like this:
- Donna Merrill Reveals How She Became a Successful Blogger in This Incredible Interview.
- Epic Interview With Kim Garst Exposed Her Top Secret Tips for Social Media Success.
- Interview With Jon Morrow Shows How to Build a 7 Figure Blog.
Make sure your questions are in-depth to draw out the most value from those you’re interviewing.
7: Publish Expert Round-Up Posts
What is the difference between an expert roundup post and an interview post?
Expert round-up posts are similar to interview posts.
However, the difference is that an interview post is a post where a single expert is interviewed, revealing his or her top secrets.
But an expert round-up post, as the name denotes is a post that features more than one expert. You can feature 5, 10, 50, or more than 100 experts in your industry in a single roundup post.
And guess what might happen when all those you featured share the article, it goes viral. That’s how to create blog posts that drive massive traffic to your site.
Please read this article to learn how to make your blog posts go viral.
In fact, creating an expert roundup post is a win-win strategy because, not only are you creating blog posts that drive massive traffic to your website, but it also gives you more exposure as an expert in your industry.Creating an expert roundup post is a win-win strategy because, not only are you creating blog posts that drive massive traffic to your website, but it also gives you more exposure as an expert in your industry. Click To Tweet
Although I haven’t got the data to prove this yet, I believe expert roundup post can dramatically increase your website traffic more than interview post.
Why do I say so?…
This is because an expert roundup post has more than one expert involved in it.
For example, if you featured 50 experts, these experts have their target market who are waiting to read and share the post.
Put together 50 experts and their audience who will also share your post. Do the math!
Pro tips for writing an expert roundup post:
- Target an interesting keyword for your post
- Find influencers in your niche who are willing to take part and make a list of them.
- If you want to feature 10 experts, double your list.
- Then start reaching out to them with your project.
- When you receive enough positive response, start putting your post together and publish when you’re done.
8: Guest Posts to Other Blogs
I know you might be wondering…
Should guest post on other blogs make the list of blog posts that drive massive traffic?
Yes, it should, and for good reasons.
Here is why…
When you start a new blog, no one reads your content and Google wouldn’t send you any traffic either. Why?
Simple… you have no readership!
So, the best way to drive traffic to your new blog or website is by guest posting on other blogs in your niche, because these blogs have already set themselves up and command a huge blog audience.The best way to drive traffic to your new blog or website is by guest posting on other blogs in your niche, because these blogs have already set themselves up and command a huge blog audience. Click To Tweet
As a result, guest posting will help you take advantage of their audience – who is your target audience by putting your articles in front of them.
Here are some fascinating examples to back this up;
- Neil Patel is a household name in the digital marketing space – grossing 7 figures annually. But he regularly guests post on other blogs – publishing one guest post 5 times a week.
- Ryan Biddulph has made a name for himself in the blogging industry where he has built an online empire, having 126 ebooks under his belt, and an Amazon bestseller. Does Ryan guest post on other blogs? Certainly, he does!
- How about professional blogger, Jon Morrow? Jon Morrow already had more than 13,000 email subscribers waiting to read his first blog post. He was able to accomplish this by consistently guest posting on authority sites.
Do you want more proof?… I don’t think so!
What do these professional bloggers and influencers have in common? They are consistently contributing guest posts on authority sites.
This helps them leverage on a huge audience and set themselves up as experts in their respective fields.
Therefore, start looking around for authority blogs to contribute guest posts. You might not land a guest post on authority sites, but that shouldn’t be a stumbling blog.
Search for those that have a reasonable readership and start sending out your guest post pitch.
9: Data-driven Posts
Why should data-driven posts be added to the list of blog posts that drives massive traffic?
Because a data-driven post is packed with evidence and statistics to prove what you’re saying.
For example, instead of saying “long-form blog content performs well on search engine ranking,” use statistical facts to prove your point, and link to trusted sources.A data-driven post is packed with evidence and statistics facts to prove what you're saying. Click To Tweet
Writing in this way will position you as an expert and enable you to build credibility with your readers because they can clearly see that you did your research.
Take a look at the following blogs:
Tell me, what you see?
Their articles are packed with data as evidence, which has helped them drive huge organic search traffic and, attract quality backlinks as well as build a loyal readership.
So, spy on them for inspiration and learn to apply their techniques. You will drive more website traffic than you can imagine.
You may like to read: How to Grow Your Blog Faster Than You Imagine.
10: Product Review Posts
A product review post is simply taking a look at the pros and cons of a product (especially popular products, and incredible products that are not popular) and bring them to light via your article.
So, when you’re writing a product review post, such as this one, your focus should be to cover the pros and cons of every aspect of the product.
People love to read product reviews. In fact, many would want to read a product review before making the decision to buy the product.A product review post is simply taking a look at the pros and cons of a product (especially popular products, and incredible products that are not popular) and bring them to light via your article. Click To Tweet
If there are questions regarding the product from potential buyers, answer them. Let your readers know your stance on the product and how they can benefit from it.
The beauty of writing a product review post it drives website traffic, and also helps you make some affiliate commission if you’re an affiliate marketer of the product.
Wrapping It Up
From the list of blog posts, types above that will increase your website traffic, chose one of the post types and brainstorm ideas for your next blog post.
The good thing about creating a variety of content is that it makes your blog more interesting. And the more interesting your blog is the more traffic to your blog.
Thus, it makes sense to discover how to create a variety of blog posts for your readers, because they’re at different stages of their buyer journey.
Do your research to find similar posts for inspiration.
Moss Clement is a blogger and B2B freelance writer who blogs at www.mossmedia.biz. He is working with B2B marketers and individuals like you by providing high-quality blog content writing, ghostwriting, and other writing services that are tailored to the needs of your target audience.