6 Ways to Make Your Boring Blog Posts More Interesting to Read

Your main desire as a blogger and content marketer is to write blog posts that are fun and interesting to read so that your readers will keep coming back for more and staying longer on your website.

These types of blog posts get:

  • More shares
  • Attracts more links
  • Drive more traffic
  • Increase blog engagement

However, it is not always about the type of content you chose to write that matters, as some marketers might suggest, but perhaps, the way you write your article is all that matters to make the difference.

For example, look at the statistics by Neil Patel. He increased his blog readership by over 240℅ simply by writing in a conversational way.

Therefore, it doesn’t matter where your readers are coming from. All that matters is that you have an informative content to share with them.

So how can you make your boring blog posts more interesting to read?

Here are simple steps you can carry out today for a more interesting blog post.

Related Post: 10 Ways to Get More Readers for Your Blog Posts

Write in the first-person

Your author bio is primarily written in the third-person voice, which is ok. But is it ideal to write the body of your blog posts in the third-person as well? No!

The first-person voice sounds natural because that is the way you talk. It is more conversational and easily understood.

The first-person 
voice sounds natural 
because that is the way 
you talk. It is more 
conversational and easily 
understood. Click To Tweet

So using the word “I and me” will create a conversational atmosphere and make your blog post more interesting to read.

For example, if I were to say to you, “Paul just found a nice working space and wants you to go with him to check it out.” You certainly might not go with him because it doesn’t sound interesting.

But what if I said, “I just found a nice working space down the street, and it has all the features I need. I want you to go with me and check it out.”

The is a tendency that you will go with me because the latter is more interesting.

The point is, do not use the word “we” in your blog posts. Refer to yourself or to your business as yourself.

Earlier in this section, I mentioned that writing in the third-person in your author bio is perfectly fine, but when you write in the third-person in the body of content, you are effectively detaching yourself from the article you’re writing.

Write a compelling headline

One thing you must understand is that your headline is the start of an interesting blog post. Your headline is basically the first part of your post that readers see, so make it captivating.

Advertising power-house, David Ogilvy said:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

If your headline is catchy enough, it will lure your readers to click and read the article to learn more. But if otherwise, they will not click to read.

As a result, when writing your headline, please consider the following tips for writing an irresistible headline:

  • Ask a question
  • Make a promise
  • Arouse curiosity
  • Use numbers

Headlines that contain these elements will make your post more interesting and drives the most traffic to your website.

For example, statistics show that 61% of most-shared headlines have numbers.

Recommended for You: How to Get Your Blog Posts Shared on Social Media 

Create a magnetic intro

The second component after your headline is your intro. Your intro, just like your headline can make or break your blog posts. 

It has the power to make readers leave your site without going deeper into the article. If your target audience is not reading your articles, you will slowly run out of business.

Therefore, when writing your intro, you can start with a question as well. The use of a question is a remarkable way to get your readers thinking about the subject.

It challenges your audience to read more for answers.

Here is what Jeff Bullas of jeffbullas.com said about posing a question in your intro.

Challenging the reader to think engages their mind and makes them want to find out the answer. – Jeff Bullas

Another tip for an amazing intro is to tell a personal story. Are you a storyteller?

Challenging the reader to think engages their mind and makes them want to find out the answer. - JeffBullas @jeffbullas Click To Tweet

Stories are great for capturing the mind of your readers and make them stick around.

Handpicked for You: 21 Blogging Tools That Will Make You a Better Blogger

Add visuals – infographics to your blog post

People love and relate easily to visuals. Visual content is the most engaging content type that drives massive traffic.

For example, a recent study shows that content with visuals generates 94% more views than blog posts without visuals.

Visuals such as infographics perform amazingly well. They account for the most social media shares, traffic, and engagement. That is why it is said that infographics are a great way to share information visually.

In fact, 41.5% of marketers said that graphics like infographics are the most valuable content type for their business.

Further study shows that people follow visual instructions 323% better than written instructions.

The stats show why you need to use infographics and other relevant visuals like videos in your blog post to make it more interesting to read.

There are many tools in the marketplace that can help you create breathtaking infographics, such as:

To create beautiful infographics, please read this article by Lorraine Reguly.

Become your best writer

Yes! You have to become the best writer you can to write interesting blog posts. No one likes to read articles that are not well written and are not readable.

Make sure that you love to write, can do research on any topic, etc.

But if you are not a good writer, then, outsource your writing to a qualify freelance writer.

With the above-mentioned qualities, you can write informative blog posts that are interesting to read or transform your boring blog posts and make them more interesting to read.

Make your blog post scannable

Nobody likes to read a wall of text, even you because a wall of text makes it difficult to find information.

So to make your boring blog post interesting to read, break up your content into short sentences that are easy to read and understand.

You can do this by using:

  • Short paragraphs
  • Bullet points
  • H2 and H3 tags
  • Italics, etc.

The founder of Orbit Media, Andy Crestodina said:

“As writers, we have just two ways to slow people down and get them to read more of our content: formatting and images. Formatting adds white space, which makes pages more scannable. Content is easier to consume if it’s in small groups, with important points called out. Consider adding these elements everywhere.”  – Andy Crestodina

The idea is to help you create articles that are scannable with a great readability score.

“As writers, we have just two ways to slow people down and get them to read more of our content: formatting and images. Formatting adds white space, which makes pages more scannable...” - Andy Crestodina @crestodina Click To Tweet

Recommended for You: 10 Proven Ways That Will Make You a Better Blogger 

6 Ways to Make Your Boring Blog Posts More Interesting to Read

In conclusion

Knowing how to write terrific blog posts that people would love to read, and being able to transform your boring content into an interesting article is paramount to your success as a blogger and content marketer.

The more interesting content you create, the more you will reach a wider audience, increase traffic, and the more money because people are easily attracted to fascinating blog content.

Consequently, pay close attention to these tips and carry out them accordingly.


About the author

About the Author

Moss Clement is a blogger and digital marketing freelance writer who blogs at mossmedia.biz. He is featured on many websites and publications including Rocks Digital, Rank Watch, Proven SEO, Inspire to Thrive, Statusbrew, Blogging From Paradise, Mostly Blogging, Arts & Marketing, etc. He is helping businesses and individuals like you to generate leads, increase engagement, and maximize ROI by delivering consistent high-quality content that is tailored to the needs of your audience.

Connect with him on Twitter, LinkedIn, Instagram, and Facebook.


Avatar

Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

55 Comments

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Noman Sarwar · May 15, 2018 at 2:25 pm

Hi Moss,
Thanks for your time to create this interesting article. Addin high-quality visuals to blog posts can add great value and attraction to the articles that successfully grab the attention of visitors. Scan-able posts also perform well when it comes to drive more traffic by writing quality content.

    Avatar

    Moss Clement · May 17, 2018 at 12:14 am

    Hi Noman,

    Yes, you are correct. Visuals are a great source of traffic. But you need not use any visual in your article in hopes of getting much engagement and traffic, you have to use high-quality visuals. Also, nobody want to read a wall full of text, that is by you have to write scannable high-quality blog posts. I’m glad you like the article, Noman.

    Thank you so much for adding to the discussion.

    Avatar

    Moss Clement · May 22, 2018 at 8:58 am

    Hi Noman,
    I just visited your site and read your post about “why SEO is important for your business.” I tried to leave a comment but couldn’t do it because I have to login before I can leave a comment. Make it easier for your readers to make comments on your blog. Moreover, I tweeted the post but your twitter username doesn’t appear either. Please fix these.

      Avatar

      Noman Sarwar · June 4, 2018 at 1:03 pm

      Hi Moss,
      Sorry for the inconvenience, i have changed the theme of the blog and still working to make it better. Comments option will soon work for all the users. Twitter account of the blog is working properly, please check it again.

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Ashish Kumar · May 15, 2018 at 3:13 pm

Hey Moss,

Really amazing article. I think the title will play the big role here. Because it’s the title which will convince someone to actually follow and read the article.
If your title is hot and compelling you can actually increase your CTR.
another no-brainer is the content if it is good people will share it no matter what.
Great article.
Keep up the good work

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Bhawna · May 15, 2018 at 4:15 pm

Hiii Moss ?

your writing should be relatable, simple and easy to follow.
I have seen some blog where the language is hard to follow. They do have great content but due to the complicated writing, they lose on a big opportunity.
It is always a good read on your blog.
Have a good one

    Avatar

    Moss Clement · May 17, 2018 at 12:18 am

    Hi Bhawna,

    I’m glad to see you here on my space after a while. How have you been doing? I agree with you, Bhawna, some bloggers mess up their article by making it difficult for their audience to read. And when you can it read a post very easily, it becomes hard yo relate to it.

    Thanks for bring out this point, and thank you also for adding to the conversation.

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Ryan Biddulph · May 15, 2018 at 9:44 pm

Writing in person makes the experience so intimate Moss. I do switch between 2nd and 1st person at times but add stories and share my experiences to intrigue readers. Pure 3rd person writing gets bland and quite boring at times. The blogger avoids adding a critical personal element to their work, refusing to stand out.

Use your most powerful tool guys; listen to Moss’ advice, be you and write from that perspective!

Ryan

    Avatar

    Moss Clement · May 17, 2018 at 12:39 am

    Thanks so much, Ryan, you’ve said it all. Writing in the 3rd person is out of place and puts you in a critical situation. One of the many reasons I love reading your articles is your us of stories and metaphor to get to the heart of your readers, and that’s a practice that other bloggers should emulate. It shows who you are – be yourself.

    Thanks a lot for the tips and advice. Well appreciated.

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Moss Clement · May 17, 2018 at 12:41 am

Thank you so much, Luna. I’m so happy that you like the article. I appreciate your coming by.

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Praveen Verma · May 17, 2018 at 5:19 am

Hello
Moss,
All your tips will be very helpful to create fun and interesting contents to read. This time you have come with unique topic and that’s great. I Just read this blog post and learned many crucial things about how to make blog post more interesting. Not only one I like all your tips and thanks you so much for sharing. I will share this post on my social media accounts.

Waiting for your next blogpost moss.

Have a great day ahead.
Praveen verma

    Avatar

    Moss Clement · May 19, 2018 at 12:01 am

    Hi Praveen,
    I’m so glad to have you here. You have bn a good and supportive friend. I so much appreciate your comments and I’m most happy that the post is valuable to you.

    Thank you for coming, and for contributing o the discussion.

    Avatar

    Moss Clement · May 22, 2018 at 4:12 pm

    Hi Praveen,
    I just visited you blog, read you latest article on “12 steps to write effective content.” I wrote my comment but I was not able to submit my comment due the the fact that the “confirm you’re not a robot” button on your site would not load. Please fix it.

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Amar Singh · May 17, 2018 at 1:37 pm

This was really an amazing and informative post.
It looks like you have written this post after various
analysis and researches.
Thanks for sharing with us and keep up the good work.

    Avatar

    Moss Clement · May 18, 2018 at 11:58 pm

    Hi Amar,
    You’re welcome. I’m glad you like the post and find it very informative.

    Thanks for stopping by.

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Donna Merrill · May 17, 2018 at 2:42 pm

Hi Moss,
I do believe that writing in the first person makes the article more intimate. But I switch depending what point I want to make. Sometimes I do write in the second person because I’m giving an example of something or someone.
When it comes to images, it is hot! Making our own unique images will go father than anything else. We don’t have to be a creative person, just go to places like Canva and do the rest.
Of course our headlines need to be researched and able to pull a person into the article.
Great points you have mentioned my friend.

-Donna

    Avatar

    Moss Clement · May 18, 2018 at 11:56 pm

    Hi Donna,
    Yes, the first-person wiring is great as it enable you reach the heart of your readers by being intimate. However, at some point you also want to write in the 2nd person depending on the point you want to drive in. Headline is a remarkable way to make your article interesting to read as well because it is the headline that actually make a reader to click in he first place.

    Thanks so much for coming by, Donna. And thanks for adding to the discussion.

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qasim · May 17, 2018 at 4:33 pm

Hi Moss,

This is an important topic as it can have a great impact on the blog success. I am not a native English speaker and I am trying to learn how to write better content and perfect my writing skills. Thanks for sharing, it will help me with my next blog post.

    Avatar

    Moss Clement · May 18, 2018 at 11:47 pm

    Hi Qasim,
    You’re most welcome. I’m so happy that you find this post very informative and valuable. Try to implement the tips according, you will see great result.

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Lorraine Reguly · May 18, 2018 at 1:37 am

Moss, thanks for linking to my post about infographics!

These are good tips, too, for making your blog posts interesting.

Most people today have very short attention spans, so they need things like this to stay interested!

    Avatar

    Moss Clement · May 18, 2018 at 11:43 pm

    That’s right, Lorraine. That is where infographics come in. They help people retain and remember information much more than text content. I really enjoyed reading your article so I had to link to it.

    Thank you, Lorraine for sharing and for contributing to the conversation.

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Gaurav k Joshi · May 18, 2018 at 3:18 pm

Title is the very first thing that make people open your posts. making the title interesting is the one thing, but to make people stay on your content, it is necessary that post explains everything in really good manner.

Story telling is what make things more interesting.

Thanks for sharing.

    Avatar

    Moss Clement · May 18, 2018 at 11:40 pm

    I agree with you, Gaurav. Your article headline is the door that opens the way for readers to read your blog post. If your headline is captivating, your audience will surly click to read the entire article. But if it is not catchy, no one will click on it. So it is great to craft a activating headline as well as use stories to make them stick.

    Thank you to your honest comments.

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engagement rings · May 19, 2018 at 10:15 am

Really amazing article.

Thanks for sharing this informative blog post.

    Avatar

    Moss Clement · May 19, 2018 at 4:47 pm

    I’m so glad that you like the article. Thanks to coming by.

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Naina Singh · May 19, 2018 at 11:05 am

Thanks for sharing this article.

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    Moss Clement · May 19, 2018 at 4:49 pm

    You’re most welcome, Naina. I’m happy you like the post.

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Takatomo · May 21, 2018 at 1:03 am

Hi Moss,

I agree with you that “Write in the first-person” really makes people feel like you are talking to your readers.

Intro can also make a big difference. You write a loooong sentence and you immediately lose the attention of readers.

Thanks for the tips. Keep up the good work!

    Avatar

    Moss Clement · May 21, 2018 at 1:17 am

    Hi Taka,
    When you write in the first person, it helps to create emotion and reach the heart of your readers because it makes each reader feel like you’re talking directly to him and not to a selected group of people.
    Intro also work like magic, which is why you must try to write interesting intros.

    Thank you for coming by, and contributing to the discussion.

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Shubhanshi · May 21, 2018 at 3:45 am

Hi Moss,

That’s a perfect article for anyone who is struggling to get more engagement on his or her blog posts.

Gonna tweet this post.

Keep sharing the awesome stuff.

Cheers,
Shubhanshi

    Avatar

    Moss Clement · May 21, 2018 at 3:45 pm

    Hi Shubhanshi,
    I’m happy you like the article, and most glad to see you here on my blog. However, the competition is enormous so it has become more challenging to find readers and get engagement on blog posts. These simple tips will help greatly.

    Thank you for coming by and adding to the conversation, Shubhanshi???!

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Umer Idrisi · May 21, 2018 at 10:55 am

Hi there, I personally liked your heading “Make your blog post scannable” as nowadays most of the people just scan not read blogs.

I will recommend this to my clients and blog audience too.

Cheers!

    Avatar

    Moss Clement · May 21, 2018 at 3:40 pm

    Hi Umer,
    I gree with you that people only scan and skimp articles without actually reading them, which is why you have to make sure you blog posts are scannable.

    Thank you for coming by and contributing to the discussion.

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Akash Yadav · May 21, 2018 at 1:42 pm

Hy Moss!
You are adorable..! Your Writing skill is amazing i mean you explained very well, it will be helpful to me.
Thanks for Sharing this amazing article 🙂
Cheers!

    Avatar

    Moss Clement · May 21, 2018 at 3:37 pm

    Thank you so much for the compliment, Akash. I’m happy that the article is useful to you.
    Hope to see you soon again.

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Janice Wald · May 22, 2018 at 8:45 pm

Hi Moss,
I just learned about attraction marketing– making your content more attractive. Thanks for the added tips. Great graphic, by the way. What did you use? Thanks,
Janice

    Avatar

    Moss Clement · May 23, 2018 at 9:26 am

    Hi Janice,
    You’re welcome. Nice to see you on my blog after awhile. Im glad you like the post and happy that you learned something from it.

    Thanks so much of coming by.

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Purefit Keto · May 23, 2018 at 7:21 am

Enjoyed reading your this post, very good stuff. Thank you to sharing.

    Avatar

    Moss Clement · May 23, 2018 at 9:28 am

    You’re welcome, Purefit. Happy you find the post very informative.

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Shabir Hussain · May 25, 2018 at 8:35 pm

Hi Moss,
Nice and helpful tips to make content more engaging. Enjoyed every bit of it.
Thanks for the content-rich article

    Avatar

    Moss Clement · May 25, 2018 at 9:09 pm

    Hi Shabir,

    I’m happy you like the post and find it helpful. Thanks for stopping by and contributing o the conversation.

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Abhilash · May 29, 2018 at 6:26 am

Making contents in an interesting way is always a challenge for sure. Presenting contents which is already online in 100 other websites, so presenting in a different manner would interest visitors to read or hang o there to understand the idea. We have make an interest in writing otherwise it’ll become boring.

Keep Posting!!

    Avatar

    Moss Clement · May 30, 2018 at 12:02 am

    Yes, Abhilash. You are absolutely right about that. Nobody want to read boring content, but at the same time many find it challenging to create interesting articles that attracts readers. If you can fill in the loophole and create something unique, your post will become very interesting to read.

    Thanks for stopping by and commenting.

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Sanjeev · June 1, 2018 at 5:27 pm

Hi Moss,

Nice article. I like Canva but nowadays started using Adobe Spark more for my images. It has almost all the features of Canva and adding more and more. The good thing is that with the same price I get Adobe Photoshop and Lightroom along with it. So I can do more than what I can do with Canva.

– Sanjeev

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    Moss Clement · June 11, 2018 at 4:51 am

    That’s great, Sanjeev. I have heard of Adobe Spark, but have not actually given it a try. But from your brief explanation, I believe its worth the effort.

    Thanks a lot for your contribution.

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saim · June 9, 2018 at 9:08 am

It is a very nice article. Good stuff for reading in it.

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helix · July 10, 2018 at 8:34 pm

Woah! I’m really enjoying the template/theme of this website.
It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between user friendliness and appearance.
I must say you have done a fantastic job with this.
Additionally, the blog loads extremely quick for me on Firefox.
Excellent Blog!

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Bradly Twait · July 21, 2018 at 6:05 am

Hey very nice website!! Man .. Beautiful .. Amazing .. I will bookmark your site and take the feeds also…I am happy to find a lot of useful info here in the post, we need develop more techniques in this regard, thanks for sharing. . . . . .

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cosmetic dentistry · July 21, 2018 at 3:38 pm

I do accept as true with all the concepts you’ve
offered in your post. They’re really convincing and will certainly work.
Still, the posts are too brief for novices. May you please
extend them a bit from subsequent time? Thanks for the post.

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ahwifi.com.vn · July 23, 2018 at 4:21 am

Thanks , I’ve recently been looking for information about this topic for a long time and yours is the best I’ve discovered till now.
But, what concerning the conclusion? Are you certain in regards
to the source?

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One Lite Garcinia Reviews · July 31, 2018 at 5:13 am

Excellent post. I am going through a few of these issues as well..

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Anna Victoria · August 22, 2018 at 6:24 am

Hi Moss,
Your blog is really helpful to improve my blog in various aspects.
It is true that blog design really matters while you are trying to make your blog more popular.
I have been using a blog design plugin “Blog Designer Pro” on my blogging website. It provides very effective and user friendly way to beautify your blog pages with its beautiful templates.

    Avatar

    Moss Clement · August 22, 2018 at 1:38 pm

    Hi Anna,
    It’s good to know that you find this article very helpful for your blog, I’m happy about that, and yes, your blog design plays a crucial role in helping you attract more website visitors. It must be user-friendly, and will have all the elements that will make for a remarkable user-experience (UX).
    However, there many tools in the marketplace to help make it a lot easier for you, some of which are: Beaver Page Builder, etc.
    The tool you mentioned is new to me, but I will check it out.

    Thanks so much for coming by and commenting!

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