Your main desire as a blogger and content marketer is to write blog posts that are fun and interesting to read so that your readers will keep coming back for more and staying longer on your website.
These types of blog posts get:
- More shares
- Attracts more links
- Drive more traffic
- Increase blog engagement
However, it is not always about the type of content you chose to write that matters, as some marketers might suggest, but perhaps, the way you write your article is all that matters to make the difference.
For example, look at the statistics by Neil Patel. He increased his blog readership by over 240℅ simply by writing in a conversational way.
Therefore, it doesn’t matter where your readers are coming from. All that matters is that you have an informative content to share with them.
So how can you make your boring blog posts more interesting to read?
Here are simple steps you can carry out today for a more interesting blog post.
Related Post: 10 Ways to Get More Readers for Your Blog Posts
Write in the first-person
Your author bio is primarily written in the third-person voice, which is ok. But is it ideal to write the body of your blog posts in the third-person as well? No!
The first-person voice sounds natural because that is the way you talk. It is more conversational and easily understood.
So using the word “I and me” will create a conversational atmosphere and make your blog post more interesting to read.
For example, if I were to say to you, “Paul just found a nice working space and wants you to go with him to check it out.” You certainly might not go with him because it doesn’t sound interesting.
But what if I said, “I just found a nice working space down the street, and it has all the features I need. I want you to go with me and check it out.”
The is a tendency that you will go with me because the latter is more interesting.
The point is, do not use the word “we” in your blog posts. Refer to yourself or to your business as yourself.
Earlier in this section, I mentioned that writing in the third-person in your author bio is perfectly fine, but when you write in the third-person in the body of content, you are effectively detaching yourself from the article you’re writing.
Write a compelling headline
One thing you must understand is that your headline is the start of an interesting blog post. Your headline is basically the first part of your post that readers see, so make it captivating.
Advertising power-house, David Ogilvy said:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
If your headline is catchy enough, it will lure your readers to click and read the article to learn more. But if otherwise, they will not click to read.
As a result, when writing your headline, please consider the following tips for writing an irresistible headline:
- Ask a question
- Make a promise
- Arouse curiosity
- Use numbers
Headlines that contain these elements will make your post more interesting and drives the most traffic to your website.
For example, statistics show that 61% of most-shared headlines have numbers.
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Create a magnetic intro
The second component after your headline is your intro. Your intro, just like your headline can make or break your blog posts.
It has the power to make readers leave your site without going deeper into the article. If your target audience is not reading your articles, you will slowly run out of business.
Therefore, when writing your intro, you can start with a question as well. The use of a question is a remarkable way to get your readers thinking about the subject.
It challenges your audience to read more for answers.
Here is what Jeff Bullas of jeffbullas.com said about posing a question in your intro.
Challenging the reader to think engages their mind and makes them want to find out the answer. – Jeff Bullas
Another tip for an amazing intro is to tell a personal story. Are you a storyteller?
Stories are great for capturing the mind of your readers and make them stick around.
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Add visuals – infographics to your blog post
People love and relate easily to visuals. Visual content is the most engaging content type that drives massive traffic.
For example, a recent study shows that content with visuals generates 94% more views than blog posts without visuals.
Visuals such as infographics perform amazingly well. They account for the most social media shares, traffic, and engagement. That is why it is said that infographics are a great way to share information visually.
In fact, 41.5% of marketers said that graphics like infographics are the most valuable content type for their business.
Further study shows that people follow visual instructions 323% better than written instructions.
The stats show why you need to use infographics and other relevant visuals like videos in your blog post to make it more interesting to read.
There are many tools in the marketplace that can help you create breathtaking infographics, such as:
To create beautiful infographics, please read this article by Lorraine Reguly.
Become your best writer
Yes! You have to become the best writer you can to write interesting blog posts. No one likes to read articles that are not well written and are not readable.
Make sure that you love to write, can do research on any topic, etc.
But if you are not a good writer, then, outsource your writing to a qualify freelance writer.
With the above-mentioned qualities, you can write informative blog posts that are interesting to read or transform your boring blog posts and make them more interesting to read.
Make your blog post scannable
Nobody likes to read a wall of text, even you because a wall of text makes it difficult to find information.
So to make your boring blog post interesting to read, break up your content into short sentences that are easy to read and understand.
You can do this by using:
- Short paragraphs
- Bullet points
- H2 and H3 tags
- Italics, etc.
The founder of Orbit Media, Andy Crestodina said:
“As writers, we have just two ways to slow people down and get them to read more of our content: formatting and images. Formatting adds white space, which makes pages more scannable. Content is easier to consume if it’s in small groups, with important points called out. Consider adding these elements everywhere.” – Andy Crestodina
The idea is to help you create articles that are scannable with a great readability score.
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Knowing how to write terrific blog posts that people would love to read, and being able to transform your boring content into an interesting article is paramount to your success as a blogger and content marketer.
The more interesting content you create, the more you will reach a wider audience, increase traffic, and the more money because people are easily attracted to fascinating blog content.
Consequently, pay close attention to these tips and carry out them accordingly.
About the author
Moss Clement is a blogger and digital marketing freelance writer who blogs at mossmedia.biz. He is featured on many websites and publications including Rocks Digital, Rank Watch, Proven SEO, Inspire to Thrive, Statusbrew, Blogging From Paradise, Mostly Blogging, Arts & Marketing, etc. He is helping businesses and individuals like you to generate leads, increase engagement, and maximize ROI by delivering consistent high-quality content that is tailored to the needs of your audience.