Blog comments are a great way to build bonds and get noticed by influential bloggers in your industry. It enables you to socialize, create new relationships, and expand your network.
For instance, Lorraine Reguly of Wording Well published an article on Enstine Muki’s blog. She pointed out that she got her first freelance writing client from blog commenting. In fact, I was inspired to write this post after reading her article.
Is she the only one with such an experience? No! There are many more. I got me some guest post opportunities after making thoughtful comments on other blogs. Here is what happen; after reading my comments on her blog, Janice Wald of Mostly Blogging emailed me with a request to write a guest post for her. The content would be related to the topic of discussion in her comment section.
I accepted her offer, and a relationship was established.
Is that all?
There’s more, which brings us to;Neal Patel made 249 commentaries on relevant blogs in a single month. Why? To determine the advantages of blog commenting. Click To Tweet
Why Is Blog Commenting So Important?
You can quickly notice top bloggers leaving remarks on several blogs. They do so for the benefits attached to blog commenting. For instance, Ryan Biddulph makes hundreds of feedbacks each month on other blogs. Neal Patel made 249 commentaries on relevant blogs in a single month. Why? To determine the advantages of blog commenting.
As a result, his affirmations attracted 3,973 visitors to his site, and also six consulting leads. He ended up making a cool $25,000 from one of the leads. That is the power of blog commenting. I’m not saying you should start leaving random words on blogs.
There are techniques to follow, which is the reason for this blog post. So continue reading.
However, evaluating your blog by the number of comments can create a disappointing feeling. It does not show the real number of your blog’s readership because most of your readers are not making remarks after reading your content.
They take part in reading but would not participate in commenting — resulting in participation inequality. According to Nielson Norman Group, 90% of web users are lurkers; they do not contribute any value. Only 9% would participate in discussions, and 1% are the most action takers.
Logically, blog comments are not the best marketing metrics to measure to determine the success of your blog. However, Jeff Goins endorsed the concept that blog comments are a form of search engine currency for content marketers.
Nonetheless, blog commenting is one of the quickest ways to build backlinks. It also comes with the following benefits:
- Increase web traffic
- Boost visibility
- Establish you as a thought leader
- Enhance brand credibility
- Helps Google index your blog faster
- Improve SEO and Google rankings.
Speaking of improving SEO;
Is Blog Comments Important to SEO?
Yes, it is! Although some say it’s old fashion SEO technique, commenting for SEO is still vital for SEO and Google ranking. Here is why;
The comments section helps to drive more traffic. However, to drive extra web traffic, commenters must use more relevant keywords to make their contributions rich in quality and value. There are various reasons for blog commenting, with the most significant being for SEO juices, such as creating backlinks and driving more traffic.
In view of this, Neil Patel published a report on “What Matters To Google: Ranking Factors in 2019.” The data shows whether or not blog comments generate more search traffic.
Here is what Neil found; on averages, commenters left 176 comments per post and 22.6-words per comment. Interestingly, blog commenting helped him acquire an average of 3,978 additional words on each blog post.Neil's comments attracted 3,973 visitors to his site, and also six consulting leads. He ended up making a cool $25,000 from one of the leads. Click To Tweet
Furthermore, he also calculated Google Analytics and Google Search Console data, respectively. His finding is fascinating. His data revealed that roughly 27% of the keywords that were ranking on the search engine are from the comments area.
The concept is that more comments on your blog increase the length of blog content on each page. Also, the more comments amount to additional keywords for ranking your site. This process will increase your organic search traffic.
*Quick note* Make sure to use keyword variations in your comments, as this will boost the keyword variations of your entire blog content and improve its quality.
Related Post: How to Make Google Index Your Backlinks Faster
Blog Comments Improve Search Engine Ranking?
Neil Patel’s data above confirms that blog commenting improves Google rankings. Nevertheless, an analysis by the SerpIQ also confirms Neil’s report that more comments on a post mean more content on the page.
SerpIQ reveals that longer posts play a crucial role in search engine ranking. It means that the more the length of your blog post, the higher your content will rank on Google.
Further research by Backlinko also shows the need for longer blog posts. His research proves that the longer you make your blog content, the higher it will rank on the search engine.
That is why Brian Dean’s posts are longer than the regular 2,000-words blog content. Honestly, it is one reason I love this quote:
Quantity produces quality. If you only write a few things, you’re doomed. – Ray Bradbury
More studies further show the relationship between the length of content and backlinks, as the graph by HubSpot below indicates. It shows that long-form content has a higher chance of earning quality backlinks than shorter content.
And you know what quality backlinks mean for your SEO campaign — increase search rankings.
*Takeaway* Lengthy blog posts rank higher because they are in-dept, well-research, and packed with valuable information.
But you may wonder; what is the relationship between blog comments and lengthy content?
Here’s my point;
Do you know? Google crawlers calculate comments as an element of your actual blog post. Don’t be surprised because it is true. It is for this reason that readers are always encouraged to leave meaningful feedback on blogs.
Hence, the more useful remarks on your content, the lengthier your article for that particular page. It will improve your SEO and increase your page rank.
Blog Commenting Mistakes You Must Avoid
Leaving commenting on blogs is fantastic for SEO. However, there are some blog commenting mistakes you should avoid at all costs. Some of these are:
- Not using your full name in comments
- Using keywords in the name section
- No Gravatar (image)
- Using an inactive email address
- Adding links in your comment
- Your comments are irrelevant to the topic
- You’re not reading the article before commenting
- Repeating what others have already said in the post
- Not adding value to your comments.
These are just a few blogs commenting mistakes every content marketer should avoid. How about some examples to follow for inspiration on how to write useful blog comments?Evaluating your blog's success by the number of comments can create a disappointing feeling. It does not show the real number of your readers because most of them are not making remarks after reading your content. Click To Tweet
Blog Commenting Examples to Inspire You
Here are some sample blog comments from real people to inspire you.
- Ryan Biddulph of Blogging From Paradise
- Gaurav Kumar of eAskme
- Lisa Sicard of Inspire to Thrive
- Donna Merrill of Donna Merrill Tribe
- Nikola Roza
- Amar Kumar of What Steroids
- James McAllister of James McAllister Online and many others have one thing in common.
They each would highlight a point from the article, which shows that they did read the post. Then these experts would add their observations and other useful insights.
Now compare the comment samples above and the ones below.Do you know? Google crawler calculates blog comments as an element of your actual blog post. That's why readers are always encouraged to leave meaningful feedback on blogs. Click To Tweet
As you can see, there is an excellent contrast between the two. The later is a no-no for blog commenting.
Related Reading: 7 SEO Techniques That Will Boost Your Google Search Ranking
6 Ways to Make Meaningful Blog Comments That’d Make You a Thought Leader
1: Hire a Freelance Writer or Virtual Assistant
Hire a freelance writer or virtual assistant to do the job for you. They will consistently read relevant blogs and leave meaningful comments on your behalf. That is what many of the big shorts (successful bloggers) in the industry are doing.
So outsource blog commenting and enjoy the benefits. Outsourcing gives you more time to focus on other vital issues. The writer would follow and comment on the latest blog posts on industry blogs.Make sure to use keyword variations in your comments. It will boost the keyword differences of your entire blog content and improve its quality and SEO. Click To Tweet
2: Explore The Blog You’re Commenting
To make an impact with your statements and get noticed, the first thing you want to do is to explore the website if it is your first time visiting.
Why is that important?
Every blogger has a unique voice or style of writing, which you can incorporate into your blog comments. As a result, first read previously written blog posts and remarks, especially the most engaging blog content on the blog.
It will help you get an idea of who the author is content-wise. And also how other commenters are making an impact on the blog. The more you read, the more you know his writing style, his thinking, and his interest. In this way, you get to understand how to arrange your comments to make a remarkable impact.
This knowledge will help you craft your comments in a way that will woo the author or the blog owner if the post is a guest material. His readership and prospective clients will love to visit your site.
Related Post: How to Better Connect With Your Blog Audience
3: Start Your Comments With a Friendly Greeting & Sincere Compliment
Fun fact. There are millions of websites on the internet. But you chose to visit specific sites for various reasons, including:
- The blog is credible and interesting
- You like the blog owners
- You love their style of writing
- The articles are well researched and informative
- He is an authority in your industry
Your reason could differ, but you want to connect and build relationships with them. The best way to start building relations is to offer a friendly greeting and a sincere compliment.
It will put you in the best position to get noticed. A simple greeting and compliment can set you up for an in-depth discussion with the author of the blog. So start your comments with a simple “hi” or “hello,” that’s a courtesy.
Moreover, it enables you to start on the right footing for a remarkable bond. After a simple greeting, you want to compliment him for the fantastic work he has done on his website. Then leave a thoughtful comment on his latest blog post.
Let him know how much you enjoy the work he has done over time. Further, tell him how you enjoyed reading his latest article. That is a sincere compliment that will open doors for you. However, it is ideal for concentrating more on his most recent article than the author himself.
Therefore, pinpoint your take-aways from the post. Highlighting a point or two is excellent as it shows that you read the article. Also, don’t forget to tell the blog owner that you are going to share the post with your audience across social media.
In this way, you’re also offering to help him spread the word. That is generosity. It is no wonder why Pro blogger Ryan Biddulph always encourages his readers to be generous by helping other bloggers.
4: Use Your Real Names and Gravatar Image for Blog Commenting
Blog commenting, as mentioned earlier, is a way of connecting and building relationships with other bloggers. But how can you connect with someone who has no name or face?
Your Gravatar is the image that follows you around the internet. Whenever and wherever you leave a comment, the image that appears is your Gravatar or avatar. So take a unique visual and use it as your Gravatar across the internet.
If you do not have a Gravatar, click here to create your free Gravatar now! I see many bloggers who underestimate the power of a brand identity — your name. Your full name and image represent you in the digital world; that’s your brand identity.
So flaunt it! Use your name and image to create brand awareness and be easily recognized. Make it easier for your audience to identify you across marketing channels. For instance, I receive several blog comments without an image and some without names.
Instead, they use an email address, a URL, or keywords in place of a name. See the screenshot below.
How do you reconcile that?
Please, use keywords in the body of your commentary and not in the name section. Adding keywords in the name section is a blog commenting mistake many bloggers are making. Please avoid it!
Not using your real name is hurting your brand identity; people will not trust you but will see you as a spammer. It will be difficult for prospective clients and eventual customers to contact you for any business.
5: Add Value to Get Noticed
Just as every blogger strives to add value to his target audience by creating highly informative content, apply the same content strategy to your comments. Use blog commenting to add value by drafting quality comments
Put differently, write meaningful comments that will engage the blog owner and his readers.
*Important* Since both of you are in the same niche market; his audience is your target market as well. So if you can capture their minds with your remarks, you will increase traffic to your site, which is great for search ranking.Not using your real name is hurting your brand identity; people will not trust you, and it would be difficult for prospective clients and eventual customers to contact you for any business. Click To Tweet
How to Get Web Owners’ Attention
First, subscribe to comments, then add value to the discussion, and highlight a point in his article that interests you the most. Expand on it a little, or add some data which he didn’t include in the post. For example, if he has written five steps to find freelance writing clients, you can add one more tip to make it six.
But make sure you make it short and concise.
Another fascinating way to do this is to ask him a thoughtful question based on the post. This method is pure science because when he answers your question, you respond to his answer by thanking him and adding more insight to it.
In that way, you have started a one-on-one discussion with the author that can set you up for success. Consequently, you have added value to his post and to his target audience, who may visit your site to find out more about you.
That, my friend, is a phenomenal way to get influential bloggers’ attention and get noticed.
*Important note* Before leaving your feedback, it is essential to read the comments of others carefully. It will help you ensure that you’re not repeating points they have already emphasized in their observations.
Recommended Reading: 10 Insane Ways to Instantly Drive Traffic to Your Website
6: Do Not Add Links In Blog Comments
Should you add links when commenting on blogs? Some bloggers say yes, while others say no. A debate or a controversy?
I say No, it’s not a good blogging practice since you already have a section to add links. The comments section is for comments only, where you write your thoughts on the topic. It is a discussion area. So adding links in comments will only make you look unprofessional and a spammer.
One can quickly conclude that you have no interest in the blog owner or his content. Instead, you’re more concerned about promoting your website. I believe you can only add a link to your comment if personally asked to do so by the blog owners.
It could happen when you make an interesting point in your comment, and the author responds and asks for a link. Only then can you reply with a link in your comments.
Wrapping Up How to Write Thought Leader Blog Comments
Blog commenting is a remarkable way to get noticed not only by influential bloggers but also by high-paying potential freelance writing clients. So if you’re spending time making amazing comments on other blogs, thumbs up to you.
Keep doing what you’re doing as the benefits are worth the effort. For example, your blog comments can help you:
- Get top bloggers in your niche to notice and follow you across social media channels.
- Get you to feature on top blogs
- Make top bloggers and influencers in your industry to follow your blog and share your content regularly with their audience.
- Bring potential clients to your doorstep
The truth is, it might take some time before you can enjoy these benefits. But it is worth the effort.