Blog comments is a great way to build bonds and get noticed by influential bloggers in your industry. It enables you to socialize, create new relationships and expand your network.
In fact, I was inspired to write this post after reading her post mentioned above.
Is she the only one with such experience? No! There are many more. I got me some guest post opportunities after making thoughtful comments on other blogs.
For example, after reading my comments on her blog, Janice Wald of Mostly Blogging email me to write a guest post for her on the topic. I did, and a relationship is established.
Is that all?
There’s more. Blog commenting is the easiest way to build quality backlinks to your site, drive tons of traffic and increase your ranking on SERP.
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This brings us to…
Can blog comments improve your search engine ranking?
Yes, it can, and here’s how…
A recent analysis by the SerpIQ shows that longer posts plays a crucial role in Google ranking. This simply means that the more the length of your blog post, the higher your content will rank on Google.
Further research by Backlinko also shows the need for longer blog posts. His research proves that the longer you make your blog content, the higher it will rank on search engine.
This is why Brian Dean’s posts are from … and above. In fact, that’s why I love this quote:
Quantity produces quality. If you only write a few things, you’re doomed. – Ray Bradbury
More studies further shows the relationship between length of content and backlinks, as the graph by HubSpot below indicates, showing that long form content has a higher chance of earning quality backlinks than shorter content.
And you know what quality backlinks mean for your SEO campaign, increase search rankings.
*Takeaway* Lengthy blog posts rank higher because they are in-dept, well-research, and packed with valuable information.
But, what is the link or relationship between blog comments and lengthy content?
Here’s my point…
Do you know that comments on your blog posts are calculated as an element of your actual blog post? Don’t be surprised because it is true, which is why I encourage readers to always, always write thoughtful comments that will add value to others.
Thus, the more meaningful blog comments on your posts, which adds up to the length your post as part of your content will increase your ranking on search engine.
Consequently, is blog commenting important to SEO?
Yes, it is! Although some say it’s old fashion search engine optimization technique, commenting for SEO is still important for Google ranking.
*Quick note* Make sure to use keyword variations in your comments, as this will boost the keyword variations of your entire blog content and improve its quality.
Now that you know why blog commenting is o i, let’s move on to some blog commenting for traffic mistakes many bloggers are making.
Blog commenting mistakes to avoid
However, inasmuch as commenting on blogs is great for SEO, there are some blog commenting mistakes you should avoid at all cost. Some of these are:
- Not using your full name in comments
- Using keywords in name section
- No Gravatar (image)
- Using inactive email address
- Adding links in your comment
- Your comments are irrelevant to the topic
- Not reading the article before commenting
- Repeating what has already been said in the post
- Not reading other people’s comments on the post before leaving a comment
- Not adding value with your comments.
These are just a few comments on articles mistakes every blogger or freelance writer must avoid. How about some example to follow for comment on blogs?
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Blog commenting examples to inspire you
Here are some sample blog comments from real people to inspire you.
I‘m sorry Donna, my laptop suddenly broke down, so I had to use my smartphone to screenshot your comment.
These commenters – Ryan Biddulph of Blogging From Paradise and Gaurav Kumar of EAskMe, Lisa Sicard of Inspire to Thrive, Donna Merrill of Donna Merrill Tribe, and many others have one thing in common.
They each highlighted a point from the article which shows that they actually read the post, then they added their thoughts about the article.
Now compare the comment samples above and the ones below.
As you can see, there is a great contrast, isn’t it? The later are a no-no for blog commenting.
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How to make meaningful blog comments that’ll get you noticed.
However, before we dive in further I believe you already know the meaning of blog commenting. So, let’s move on.
1• Explore the blog or website you’re commenting
To make an impact with your blog comments and get noticed, the first thing you want to do is to explore the website if it is your first time visiting.
Why is that important?
Every blogger has his own unique voice or style of writing which he incorporates into his blog comments.
As a result, to get his attention, first read previously written blog posts and comments, especially the most engaged and popular blog content on his blog to get a comprehensive idea of who the author truly is, content-wise and how other commenters are making an impact on the blog.
The more you read, the more you know his writing style, thinking and interest, and how to arrange your comments. This knowledge will help you craft your comments in a way that will woo the author, his readership, and prospective clients.
2• Start your comments with a friendly greeting & sincere compliment
Fun fact. There are millions of others blog and website on the internet, but you chose to visit that or this blog because
- You find it credible and interesting
- You like the blog owner
- You love his style of writing
- His articles are well researched and informative
His blog or website is an authority blog in your niche, and so you want to connect and build relationship with him.
The best way to catch his attention and start building relationship is to offer a friendly greeting and a sincere compliment. That won’t hurt, but will put you in the best position to get noticed.
A simple greeting and compliment can set you up for an inept discussion with the author of the blog.
So, start your comments with a simple hi or hello, that’s courtesy and it enables you start on the right footing for an interesting bond.
After a simple greeting, you want to compliment him for the amazing work he has done on his blog or website, or particularly for the post you’re commenting on.
Let him know how much you enjoy his site for the wonderful work he has done over time, or how much you enjoyed reading his latest article.
That is a sincere compliment that will open doors for you.
However, it is a good rule of thumb to concentrate more on his latest article than the author himself. Pinpoint your takeaways from his post. Highlighting a point or two from the article is great.
And please don’t forget to tell that you are going to share the post with your audience on across social media. In this way, you’re not only greeting and complimenting the blogger, but you’re also offering to help him spread the word.
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3• Use your real names and Gravatar (image) for blog commenting
Blog commenting as mentioned earlier is a way of connecting and building relationships with other bloggers. But how can you connect with someone who has no names or face identity-Gravatar?
Your Gravatar is the image that follows you around the internet. Whenever and wherever you comment on a blog, the image that appears is your Gravatar or avatar.
So take a unique image and use it as your Gravatar across the internet. If you do not have a Gravatar, click here and create your free Gravatar now!.
I see many bloggers who underestimate the power of a brand identity-your name. Your full name and Gravatar image represents you in the digital world, that’s your brand identity.
So flaunt it! Use your personal name and a Gravatar image to create brand awareness and be easily recognized.
Make it easy for your audience to identify you across marketing channels.
I receive many blog comments without an image and some without names, instead they use an email address or a URL, or keywords in place of a name. How do you reconcile that?
Please, use your keyword in the body of your comments, not in the name section. This is a blog commenting mistake many bloggers are making. Please avoid it!
Not using your real name is hurting your brand identity, people will not trust you but will see you as a spammer. It will be difficult for prospective clients and customers to contact you for anything.
4• Add value with your blog comments to get the blogger’s attention
Just as every blogger strives to add value to his target audience by creating high-quality content regularly, apply same strategy to your comments. Use blog commenting to add value by creating quality comments
In other words, write meaningful comments that will engage the blog owner and his readers.
Remember, the fact that you both are in the same niche market, his blog readers are your target audience as well, so if you can capture their minds with your comments, your will definitely increase traffic to your site, which is great for search ranking.
How to get the bloggers attention
First, subscribe to comments then add value and get the bloggers attention by highlighting a point in his article that interest you the most. Expand on it a little, or add some data that wasn’t included in the post.
If he has written 5 tips to find freelance writing clients, you can add one more tip to make it six via your blog comments, but make sure you make it short.
Another fascinating way to do this is to ask him a thoughtful question based on the post.
This is pure science, because when he answers your question, you respond to his answer by thanking him and adding more insight to it, you have effectively started a one-on-one discussion with the author.
This way, you have added value to his post and to his target audience.
That, my friend, is a phenomenal way to get influential bloggers attention and get noticed by them.
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*Important note* Before making your comments, it is important to carefully read the comments of others to make sure you’re not going to repeat points they have already emphasized in their comments.
5• Do not add links in blog comments
Should you add links when commenting on blogs? Some bloggers say yes, while others say no. A debate or a controversy…
I say No, it’snot a good blogging practice because you already have a section to add your link. The comments section is for comments only, where you write your thoughts on the topic.
Adding link in comments will only make you look like a spammer who has no interest on the blog owner or his blog posts, but more concerned about promoting your website.
I believe you can only add a link to your comment if personally asked to do so by the blog owners. This could happen when you make an interesting point in your comment, the author respond and ask for a link.
Only then can you reply with a link in your comments.
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Wrapping up this post
Blog commenting is a remarkable way to get noticed not only by influential bloggers, but also by high paying potential freelance writing clients.
So if you’re spending time making amazing comments on other blogs, ??? up to you. Keep doing what you’re doing as the benefits are worth your efforts.
For example, your blog comments might do the following for you:
- Get top bloggers in your niche to notice and follow you across social media channels.
- Get you feature on top blogs
- Get top bloggers and influencers in your industry to follow your blog and share your content regularly with their audience.
- Bring potential clients to your door step
The truth is, it might take some time before you can enjoy or reap these benefits, but it is worth the effort.
Moss Clement is a blogger and B2B freelance writer who blogs at Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers and individuals like you by providing highly informative blog content writing, ghostwriting, and other writing services targeted to the needs of your target audience.