Did you know that 91℅ of B2B marketers are using content marketing to scale their businesses? You read it correctly.
Thus, to build a successful blog, you need to consistently create informative content that adds value.
You also have to set up a tribe or audience of readers who will follow and engage with your blog content regularly.
These are people who will actively read your blog posts, and willingly subscribe to your mailing list to receive updates of new posts.
They engage with your content when you publish something new, and keep coming back for more.
In fact, these loyal/target audience will advertise your blog to their followers both online and offline.
But the difficult part is how to build an active readership, and better connect with them.
In this article, you will discover 5 simple tips to better connect with your blog audience.
1• Connect with other bloggers
The first thing to do is to connect with other bloggers, especially bloggers in your niche market.
Blogging is an online business that requires networking and connections to build healthy relationships and contacts with other bloggers including influential bloggers.
This is the way to better connect with your blog audience and improve engagement on your blog, because the more relationships you built around your blog, the more your readership will grow and improve.
How to connect with other bloggers?
There are many ways to better connect with other bloggers. Here are just a few of them:
Share their content with your audience
Guest post on other blogs
Comment on their blogs
Email them about their recent post, or to thank them for being part of your blog community
These activities will help you in the following areas:
Build solid relationships
Increase your website’s traffic and,
Boost your online visibility
Establish your brand
2• Respond to comments on your blog & social media
Blog commenting is one of the best ways to enhance your brand’s visibility and prove yourself as an authority.
But when readers leave comments on your blog, do you respond to their comments?
If you’re not doing this, you are definitely losing your readership.
So, no matter how busy you might be, take some time to respond to your readers’ comments.
However, note that responding to blog comments is not the end of it, you will have to engage with your readers on social media sites and email as well.
Many of them will leave comments and ask questions about your content or issues they have on social media sites.
While other will contact you for answers to their problems via emails.
Make sure that you answer their questions and respond to their comments across marketing channels – both on your blog and on social media platforms.
These will help you better connect and build lasting bonds with your blog audience.
3• Speak directly to your blog audience.
Your brand voice is what you will infuse into your content to speak directly to your target audience.
In section two of this article, you learned that blog commenting and engaging your audience on social media will help you better connect and develop lasting relationships with your target market.
Why blogs and social media? Because that is where your buyer persona/target market come to interact and communicate with you.
They might have questions and or feedback about your recent blog post, your product, and services, etc.
So, speak to them in your brand voice – the language they understand.
But, make sure you are not speaking to them all at ones, as they are at different stages of their journey.
Thus, speak to one person – your ideal customer, but appeal to them all.
How to speak to your ideal customer and appeal to all.
When creating content for your blog or social media, put yourself in the customer’s shoes.
Always think like your buyer persona or ideal customer would think, and create content that resonates with them.
What questions are they asking?
What are their opinion and suggestions?
Hence, think about your ideal customer as you write content for your blog and offer the solution they are seeking.
Use the word “YOU” often in your content, because it will give your target audience a clear understanding of the message you want to convey.
“You” is one of the most powerful word in the English language. It helps you speak more persuasively to your audience.
Consequently, you will be speaking to one person in mind, but your brand message will appeal to all.
4• Use metaphors to better connect with your blog audience
Why use metaphors? It is a great idea to use metaphors to better connect with your blog audience because they can explain hidden concept in a simpler way, and make difficult subjects more easy to understand.
What is a metaphor?
Please, notice how Wikipedia described metaphor;
A metaphor is a figure of speech that directly refers to one thing by mentioning another for rhetorical effect. It may provide clarity or find hidden similarities between two ideas.
As a result, using metaphors in your articles will make your blog content crystal-clear. Your blog audience will easily relate to it and make it more engaging.
Thus, to greatly impact your ideal readers and better connect with them on your blog, try to be more specific when using metaphoric language.
The result, your blog posts will;
Become more persuasive
Attract more readers
Become more engaging
Do you know of any blogger who uses metaphors in his/her blog content?
Yes, I do. Ryan Biddulph of Blogging From Paradise is one blogger who uses metaphors perfectly.
He draws metaphors from his personal experiences from travelling around the world.
This offers Ryan’s target audience a miniature picture of his blogging life and journey, and help him better connect with them.
5• Add emotion and humor to your content
Many underestimate the power of emotion and humor.
They fail to understand that when you read a book or a blog post, and you smile, laugh or cry about what you are reading, you are experiencing the power of emotion and humor.
Being emotional will move you to crystal-clear tears of joy or the other. In the same way, humor puts a smile to your face.
That is human nature, and we can easily relate to it.
When a marketing piece sparks a series of emotions in someone, it sets off a chain reaction that cannot be replicated. Whether it’s the emotion of anger, happiness or sorrow – emotions are one of the most powerful ways to connect with your blogging audience. – Ross Simmonds,
Therefore, when creating blog content, look for opportunities to add some emotion and humor that aligns with your blog content.
For example, you can tell your life story – an experience your audience can relate to. Help them understand how to solved the problem.
That kind of content has the potential to better connect you with your blog audience.
Here we have 5 powerful ways to better connect with your blog audience.
Building relationships is a great way to better connect with others and grow your blog’s readership.
But you need to know the best practical steps that will help you to better connect with your blog audience and build longterm relationships.
If you are not connected with your blog readers, you can lose them in a flash, which means your blog will become a ghost land.
You don’t want that to happen to you, do you?
Please, carry out these steps and compare results.
About the author
Moss Clement is a blogger and digital marketing freelance writer, social media & content marketer who blogs at mossmedia.biz. He writes for RankWatch, ProvenSEO, Inspire to Thrive, to name a few. He has also been featured in many other websites and publications including Statusbrew, Blogging From Paradise, Mostly Blogging, Arts & Marketing, etc. He is helping businesses and people like you to generate leads, increase engagement, and maximize ROI by delivering consistent high-quality content that tailored to the needs of your audience.