5 Ways to Better Connect With Your Blog Audience

5 Ways to Better Connect With Your Blog Audience

How to better connect with your blog audience

Did you know that 91℅ of B2B marketers are using content marketing to scale their businesses? You read it correctly.

Thus, to build a successful blog, you need to consistently create informative content that adds value.

You also have to set up a tribe or audience  of readers who will follow and engage with your blog content regularly.

These are people who will actively read your blog posts, and willingly subscribe to your mailing list to receive updates of new posts.

They engage with your content when you publish something new, and keep coming back for more.

In fact, these loyal/target audience will advertise your blog to their followers both online and offline.

But the difficult part is how to build an active readership, and better connect with them.

In this article, you will discover 5 simple tips to better connect with your blog audience.

1• Connect with other bloggers

The first thing to do is to connect with other bloggers, especially bloggers in your niche market.

Blogging is an online business that requires networking and connections to build healthy relationships and contacts with other bloggers including influential bloggers.

This is the way to better connect with your blog audience and improve engagement on your blog, because the more relationships you built around your blog, the more your readership will grow and improve.

How to connect with other bloggers?

There are many ways to better connect with other bloggers. Here are just a few of them:

  • Share their content with your audience

  • Guest post on other blogs

  • Comment on their blogs

  • Email them about their recent post, or to thank them for being part of your blog community

These activities will help you in the following areas:

  • Build solid relationships

  • Increase your website’s traffic and,

  • Boost your online visibility

  • Establish your brand

2• Respond to comments on your blog & social media

Blog commenting is one of the best ways to enhance your brand’s visibility and prove yourself as an authority.

But when readers leave comments on your blog, do you respond to their comments?

If you’re not doing this, you are definitely losing your readership.

So, no matter how busy you might be, take some time to respond to your readers’ comments.

However, note that responding to blog comments is not the end of it, you will have to engage with your readers on social media sites and email as well.

Many of them will leave comments and ask questions about your content or issues they have on social media sites.

While other will contact you for answers to their problems via emails.

Make sure that you answer their questions and respond to their comments across marketing channels – both on your blog and on social media platforms.

These will help you better connect and build lasting bonds with your blog audience.

3• Speak directly to your blog audience.

I have written a couple of articles where I highlighted the need to develop your brand voice and a strong brand image.

Your brand voice is what you will infuse into your content to speak directly to your target audience.

In section two of this article, you learned that blog commenting and engaging your audience on social media will help you better connect and develop lasting relationships with your target market.

Why blogs and social media? Because that is where your buyer persona/target market come to interact and communicate with you.

They might have questions and or feedback about your recent blog post, your product, and services, etc.

So, speak to them in your brand voice – the language they understand.

But, make sure you are not speaking to them all at ones, as they are at different stages of their journey.

Thus, speak to one person – your ideal customer, but appeal to them all.

How to speak to your ideal customer and appeal to all.

When creating content for your blog or social media, put yourself in the customer’s shoes.

Always think like your buyer persona or ideal customer would think, and create content that resonates with them.

  • What questions are they asking?

  • What are their opinion and suggestions?

Hence, think about your ideal customer as you write content for your blog and offer the solution they are seeking.

Use the word “YOU” often in your content, because it will give your target audience a clear understanding of the message you want to convey.

“You” is one of the most powerful word in the English language. It helps you speak more persuasively to your audience.

Consequently, you will be speaking to one person in mind, but your brand message will appeal to all.

4• Use metaphors to better connect with your blog audience

Why use metaphors? It is a great idea to use metaphors to better connect with your blog audience because they can explain hidden concept in a simpler way, and make difficult subjects more easy to understand.

What is a metaphor?

Please, notice how Wikipedia described metaphor;

A metaphor is a figure of speech that directly refers to one thing by mentioning another for rhetorical effect. It may provide clarity or find hidden similarities between two ideas.

As a result, using metaphors in your articles will make your blog content crystal-clear. Your blog audience will easily relate to it and make it more engaging.

Thus, to greatly impact your ideal readers and better connect with them on your blog, try to be more specific when using metaphoric language.

The result, your blog posts will;

  • Become more persuasive

  • Attract more readers

  • Become more engaging

Do you know of any blogger who uses metaphors in his/her blog content?

Yes, I do. Ryan Biddulph of Blogging From Paradise is one blogger who uses metaphors perfectly.

He draws metaphors from his personal experiences from travelling around the world.

This offers Ryan’s target audience a miniature picture of his blogging life and journey, and help him better connect with them.

5• Add emotion and humor to your content

Many underestimate the power of emotion and humor.

They fail to understand that when you read a book or a blog post, and you smile, laugh or cry about what you are reading, you are experiencing the power of emotion and humor.

Being emotional will move you to crystal-clear tears of joy or the other. In the same way, humor puts a smile to your face.

That is human nature, and we can easily relate to it.

When a marketing piece sparks a series of emotions in someone, it sets off a chain reaction that cannot be replicated. Whether it’s the emotion of anger, happiness or sorrow – emotions are one of the most powerful ways to connect with your blogging audience. – Ross Simmonds, 

Therefore, when creating blog content, look for opportunities to add some emotion and humor that aligns with your blog content.

For example, you can tell your life story – an experience your audience can relate to. Help them understand how to solved the problem.

That kind of content has the potential to better connect you with your blog audience.

How to better connect with your blog audienceConclusion

Here we have 5 powerful ways to better connect with your blog audience.

Building relationships is a great way to better connect with others and grow your blog’s readership.

But you need to know the best practical steps that will help you to better connect with your blog audience and build longterm relationships.

If you are not connected with your blog readers, you can lose them in a flash, which means your blog will become a ghost land.

You don’t want that to happen to you, do you?

Please, carry out these steps and compare results.

About the author

About the Author

Moss Clement is a blogger and digital marketing freelance writer, social media & content marketer who blogs at mossmedia.biz. He writes for RankWatch, ProvenSEO, Inspire to Thrive, to name a few. He has also been featured in many other websites and publications including Statusbrew, Blogging From Paradise, Mostly Blogging, Arts & Marketing, etc. He is helping businesses and people like you to generate leads, increase engagement, and maximize ROI by delivering consistent high-quality content that tailored to the needs of your audience.

50 thoughts on “5 Ways to Better Connect With Your Blog Audience

  1. Thanks for the shout Moss! Much appreciated my friend.

    You mastered #1. I see you all over. But every time, you make an impact. This requires mindfulness, compassion and generosity. But cultivate those energies and success is a formality, as you make more friends, help more folks and pop up in a gazillion spots online, creating your buzz.


    1. Hi Ryan,
      Thanks for your acknowledging my presence. But you are the master of connection as i see you on just every site i visit. Even at that, you have much time to write new post on your own blog.
      I have learned a lot from you Ryan, trying to build he best relationships i can while staying sane.

      Thank for chipping in.

  2. Great post, Moss.

    Connecting with other bloggers in your niche works like don’t tell anybody.

    Every unique connections you develop with the right people will continue to yield result for years to come. Talk about blog commenting, it’s an old but highly effective strategy. Interestingly, this tribe of bloggers are always generous to reciprocate these comments.

    Thanks for sharing. I love this.

  3. Hi Chidiebere,
    Nice to have you here on my space. Yes, connecting with others blogger is remarkably amazing, and there are many ways to do it. Blog commenting is one of them. And as you said, it is an old strategy but works like magic. The benefits are priceless.

    Thank you for continuing to the conversation.

  4. Hello
    Glad to read your post. Strong connections are very important in the online world, whether it is blogging or online marketing. Blogging is like a charity when you don’t have better connection with audiences. Creating quality contents are important but making it viral is a little bit more important.

    The tips you have listed in this post are informative and will be very helpful to make better connections with audiences. I like all these points, especially – Speak directly to your blog audience and Add emotion and humor to your content. You have well explained the whole article

    Thanks for sharing with us.

    Have a nice day,
    Praveen verma

    1. Hi Praveen,
      I’m so happy that you like the article, and I agree with you that a quality content becomes even more valuable when it goes viral.
      Thus, with a strong connect with your readers, they will help make you content go viral.

      Thanks for coming Praveen.

  5. Hey Moss,

    This is an awesome topic to discuss. I am a strong believer of connecting with our blog audience. Without that rapport it is totally impossible and pointless to do business!

    I try to build that connection as much as I can via my website – right from the content, to design, to being transparent – I try my best!

    In particular, you have to make sure your content directly connects with your readers – every word has to connect 🙂

    Thanks for sharing these awesome tips!


    1. Hi Jane,
      Rightly said. You must ensure that you connect with your readers in every word. In oorder words, every word counts. I also like your concept of being transparent, because it helps you build trust.

      Thank so much for much coming by and contributing to the conversation.

  6. Hi Moss,
    Connecting with our audience is the name of the game. We have to do so via our content and especially answering our comments. So many times someone will ask a question in the comment section I do answer. Its important to keep it up.
    Also, be transparent! We are who we are and need to share it the best we can. People have a funny way of intuitively knowing when someone is faking it.

    1. Hi Donna,
      I agree with you, that people have a funny way of identifying a fake. That’s, where transparency comes in. If you’re transparent from the get-go, it helps you build lasting bonds with your audience.
      Answering readers questions is great, its a win-win strategy. For example, this article is based on a question I was asked on social media (Twitte) by one of my followers after reading my article. So, some of the questions provides you with blog topic ideas.

      Thanks so much, Donna. I appreciate your contribution to the conversation.

  7. Hi Moss,

    If bloggers implement the tips you shared here, they are sure to better connect with their audience.

    I think all of these are important and I try to do each one of them, especially #5.

    That’s the one I feel would draw a reader to connect with us. When we use emotion and humor…in other words be ourselves that draws people to you because we’re authentic.

    Awesome post Moss! Hope you’re having a great day!


    1. Hi Cori,
      I’m so happy that you like this article, and if we as bloggers try to implement these steps, we are surely going to better connect with our audience.
      Number 5 you mention is amazing because it shows the real you, that’s authenticity.

      I’m so happy to have you contribute to the conversation Cori. Thanks so much.

  8. Hi Moss,
    Great to “meet” you via our blogs. In fact the proof of what you say is that I am here on your blog!
    Very possibly because of our shared admiration of Ryan’s method.
    Joy Healey – Blogging After Dark

    1. Hi Joy,
      I’m so happy to meet you as well Joy, it’s my pleasure, honestly. Yes, I agree with you, Ryan’s method is amazing and we have all seen the effectiveness of his strategy.

      Thank you so, so much of coming by and contributing to the discussion. Will appreciated!

  9. Hey Moss great post. I see that we are working by the same rules. Agree with everything said. I have pinned your main image to Pinterest and I sent you to Wakelet and Twitter.

  10. Moss
    You really provided some actionable tips here. I see that you yourself practice most of these steps avidly.
    It was a pleasure reading this.


    1. Hi Sanchit,
      Great to see you in my space. I’m glad you like the post, and yes, im practicing what I preach. That’s the only way I can feature out what works best.

      Thanks to coming and contributing to the conversation.

  11. Hello Moss,

    I really love reading your articles. Since I am a new blogger this is like a Blogging 101 for me.
    Keep up the good work and keep sharing wonderful articles.
    Thanks 🙂

    1. Hi Bhawna,
      I’m so happy that you like this post. Implementing these steps will surely help you connect better with your blog audience and improve your relationship with other bloggers.

      Thank you for coming by.

  12. Hi Moss,
    Stand out tips there to connect with the readers. It’s important to have a great gang in social media, who loves to help each and apparently grow together.

    Certainly, as you have said, sharing the posts on social media, Guest posting on multiple blogs and Commenting on them will help to connect better with the like-minded bloggers.

    Speaking to the audience not only help the readers, in fact also works out, one to get some post ideas.

    Thanks for the awesome one. Have a great day ahead!

    1. Hi Navin,
      You’re right, having a gang of readers as you put it will surely help you take your blog to the next height, in terms of traffic, etc. You gang should be from across channels – your blog and social media site. Such an established tribe will help you drive traffic and improve your search ranking.

      Thank you for coming by.

  13. Hi Moss,
    No matter how what every time you do your best with your contents Great post, Yes I agree with your point that An effective response to visitors comment make them feel confident give you a better idea that they enjoy your content. connecting with people is the secret trade and it making more blasts.
    Great Post.

    1. Hi Jamaley,
      That’s the essence of being a writer/blogger. You ensure to create content that your readers will love and appreciate so that they will keep coming back for more. And as they read and leave comments, you make sure to respond them all. That’s relationship building.

      Thank you for stopping by.

  14. Moss,

    This is a really nice topic. It’s so important to connect with the blog audience and there are countless benefits to it. As Ryan has said, you have truly mastered the tip of connecting with other bloggers. I see you everywhere and this is how you have an engaged blog where all other bloggers participate, comment and discuss.

    Thanks for a number of ideas.


    1. Hi Arfa,
      You’re so welcome. Yes, I try the best I can to build relationships with as many bloggers and my audience at large as possible. The relationship I build with my audience helps me identify the type of content they like to read. For example, this article is based on a question from one of my audience on twitter. Instead of giving him just one tip, I used it to create this article with I shared with him and my entire readership.

      So, blog commenting is one way to build bonds with your audience and other bloggers.

      Thanks so.much for coming by and contributing to the conversation.

  15. Hey Moss,
    Yet another great article by a great Author.
    You are right, it is important to connect with your readers if they don’t feel welcome they will not show up again.
    I see you always reply to each and every comment on your blog.
    Recently I was reading some post on reddit regarding blogging and they have mentioned that creating a network is really important. Not only you get the support from fellow bloggers, you can also improve on your shortcomings.
    If you accept guest blog, I would love to give it a try.
    Earlier I have published few articles for “Shoutmeloud”
    Do let me know 🙂

    1. Hi Ashish,
      Yes, you’re right about that. It is a good idea to create a tribe or network of readers. These are people who will consistently engage with your content and support you the best they can, both in terms of traffic and so on. When you build relationships, it becomes easier for you to land guest post opportunities.

      As for your question if I receive guest post, yes I do. But please, check out the “Write for Us” page on my blog and send me possibly 3 blog topics you would like to write about, and links to other blogs or websites your articles have been published. Looking forward to hear from you soon.

      Thanks for your comments.

  16. Hi Moss, this is so important and yet many bloggers still miss it today. I see some that close comments off or don’t respond.
    Others may respond to your comments on their blog but never at your place.
    It’s a 2 way street and a great way to network and really get to know others in your niche 🙂
    It does help you know what readers want in future posts, etc too.
    It’s people helping other people along the way Moss 🙂

    1. Hi Lisa,
      You’re right on it, people helping people. In love that. I agree with you totally. In fact, I would not want to mention names, but I know of some blogger friends who have closed their comment section. You can’t build relationships without communicating with others. And you can’t get to know what your readers want to read next if you don’t interact with them.

      Thanks so much for coming by and contributing ti the conversation.

  17. Hi Moss,

    I agree with you about the importance of connecting with other bloggers in our niche. Most bloggers focus on content creation more than content promotion. content is written to be seen and we have to go out there and look for readers, engage with other bloggers in our niche and learn from them.
    Thanks again for sharing.

    1. Hi Qasim,

      You’re right about that. Devoting time and energy to create content only to find out that nobody is reading your content is a total waste of time. Thus, you need to connect with others bloggers and your target audience, build relationships with them so as to increase your blog engagement and readership.

      Thank you so much for your contribution to the discussion.

  18. Extremely informative post. New bloggers definitely miss such well explained tutorial articles. More posts from your side is expected from readers of your blog.

    1. Hi Amit,
      I so appreciate you coming by and contributing to the conversation, and also happy that you like the post. Certainly, more such articles articles coming up, so hope to see you more often.

  19. Hello,
    Actually, I am new at your blog. However, when i read your article, then i feel the need to better connect with our blog audience and other bloggers. Every blogger should connect with other bloggers to grow their blog.

  20. hi moss!
    Your article was very good. You explained it very well. I think this is the best way to connect with your audience, your information will work a lot for me. ?

  21. Good blog you have got here.. It’s hard to find excellent writing like yours nowadays.

    I seriously appreciate individuals like you! Take care!!

  22. Amazing Artice Written. I am very much glad to read your article.
    I am Following Your From Last 6 Month- Brother and really like the stuff
    you post on your blog on Regular Basis.
    Keep Posting blogs like this….. Thanks alot

  23. Hi! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information to work on. You have done a marvellous job!

    1. Thanks a lot, Jeremy. I’m so happy that you like the post, and that the information is useful to you.

      Thank you for coming by and contributing to the conversation.

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