5 Ways to Avoid Writing Blog Content Nobody Will Read

How can you avoid writing content nobody will read?

Whether you’re a small business owner or full-time blogger, it is essential to get eyes on your content, which means you have to avoid writing content nobody will read.

The more people read your content, the more your chances of converting them to customers or newsletter subscribers, and the more successful you’ll become.

Today, blogging is bigger than ever. Marketers publish more than 2,000,000 articles every day, and 55% of marketers declare that blogging and content creation is their major marketing priority. That is according to HubSpot’s statistics.

Source image: HubSpot

As such, they plan to spend more on content now than they have in the past. Take a look at the screenshot below to see how monthly blog post publishing impact inbound traffic. You can see a steady rise in the numbers.

5 Ways to Avoid Writing Blog Content Nobody Will Read

However, with so much material to choose from, consumers are becoming more demanding and expect to read articles that blow their socks off. If your content doesn’t stand out, nobody will read it. 


How can I avoid writing content that nobody will read

In this article, we’re sharing some tips on how to create content that speaks to your audience, improves your chances of ranking higher on search engines, increases the number of shares you receive on social media, and helps you meet content marketing success.

Please, make sure to read the entire article to learn the tips and tricks.

Related: How Non-Writers Can Create Terrific Blog Posts

1: Get The Right Ideas for New Content

It doesn’t matter whether you update your blog once a month or every day of the week. One of the biggest challenges bloggers and content marketers face is getting the right idea for new content.

But the better and more original your content ideas are, the more readers you’ll attract.

There are many ways in which you can come up with new ideas for your blog posts. In-fact, blog topic ideas with the potential to engage your readers and drive massive traffic to your website might be right in front of your eyes without you realizing.

Pro tips:

  • Study social media and check out what topics your followers are discussing. Trending topics and current affairs can make for great blog posts that your audience would love to read and position you as an authority figure and thought leader.
  • Use customer service statistics to find pain points within your niche, and write content that helps your audience. If you run an e-commerce clothing website and you regularly get questions about shipping, such as an article on clothes shipping could be a hit.
  • Speak to your customers – attend networking events, respond to comments on your blog, send out questionnaires and get to know your customers. The better understanding you have of them and their needs, the more likely you are to write a viral, sharable post.

2: Know Your Audience Inside Out

Who is your target audience? Your ideal reader? Do your expectations meet up with the reality of your website’s demographic, and are you creating content that speaks to those people?

Take a step back and put yourself in the shoes of a potential customer to see whether your content resonates. You may be surprised when you see things through a different pair of eyes.

If you’re struggling to do this, then a focus group or customer survey could be the best way to improve your content and boost its visibility. Ask your loyal readers what sort of material they would like to read, and study your competition to see what they’re doing differently in the marketplace.

Once you’ve got the ideal audience persona and you know who you’re writing for, the rest will come naturally. Don’t waste time writing before you’ve done this: you’ll regret it!

Related: 10 Best Tactics to Get More Readers for Your Blog Posts

3: Competitive Research

It is not easy to find a blog topic that has not been covered over and over in the digital marketing niche. That is why you need to use competitive research to enable you to identify topic ideas that have not been covered several times before.

The beauty of competitive analysis is that it helps you to learn and discover new ideas by examining the competition-ideas you might prioritize for your marketing strategy.

Some benefits of performing competitive research include:

  • To understand why a competitor’s blog or websites rank higher on search results than yours.
  • Indicates the best content to create for massive traffic and boost search rankings.
  • It identifies new blog topic ideas that would benefit your readers and potential customers.

Therefore, if you have a topic, you want to develop, for instance, first perform research on the subject to find out if there already exist in-depth articles on the matter.

If your research reveals high-quality materials on the focus topic, it means that you will have fierce competition on the subject matter, which makes it a wrong choice for your blog.

The best way to write blog content that people will love to readeven though several writes have covered the topic many times before is to look for weak points in the posts and fill up the gap. You can as well write on topics that do not have much competition. In that way, you will improve your chances of gaining new readers and boost engagement on your blog.

4: Content Ideas

How do people find content on the internet? They have an idea o what they are looking for, they go to the web and enter a search for their concepts, and boom! Search engine result will present them with relevant content that serves their needs. For this reason, you agree with me that content ideas come from searches.

In consequence, make sure to come up with content ideas that your target marketing is searching on Google and other search engines. The best place to find such topic ideas is to visit forums and question and answer platforms like Quora.

5 Ways to Avoid Writing Blog Content Nobody Will Read

Have a look at potential questions on the screenshot you could transform into incredible blog content.

On these sites, you will find tons of queries that users are searching for answers. Grab any enquiry in your niche, transform it into a content idea and develop on it. Such content is sure to attract more readers to your blog and go viral.

5: Cut Back on The Quantity You Publish

Years back, the focus of content marketing and search engine optimization was the amount of content that you posted, rather than the quality.

Indeed, some SEO experts would spend their time churning out articles on keywords that they wanted to rank for, hoping that they’d publish enough and have enough content to reach the number one spot.

Google has moved on since then, and search algorithms are more difficult to deceive today. If you want to stand the chance of ranking high, it is consistency and high-quality content that’s important – more on that below.

That means re-evaluating your content marketing strategy and spending more time on each post – it is quality, not quantity that will keep readers coming back.

6: Focus on High-Quality, Meaty Content

Ranking at the top of Google’s search engine results pages (SERPs) is simple. Just write high-quality, juicy materials that provide genuine value to your audience.

In times gone by, poor quality content would’ve ranked, but today, search engine algorithms and robots analyze and interpret data and textual content to deliver the most accurate and useful information to users, so the better your content is, the more likely you are to reach the top. There are no shortcuts.

Rather than trying to find ways to cut corners and save time when writing content, put in the time and effort to get things right the first time.

Do your research, cite those references in your article, and make every piece of content you write genuinely exciting and informative. Forget about word counts, stuffing keywords or hitting Yoast SEO criteria. Just focus on excellent content.

You may also like: Long-Form Content, Why It Matters, and How to Create It

7 Epic Ways to Avoid Writing Blog Content Nobody Will Read

7: Start Promoting Your Content from Day One

Pushing out new content is one thing, but the hard work begins after you’ve finished writing.

Article promotion will play a big part in whether people see and interact with your content, so be sure not to overlook this critical marketing technique. Advertising is essential.

  • Speak with other bloggers and get them to share and link to your content
  • Promote your content on social media through regularly scheduled posts to boost engagement
  • Send your new article to your mailing list to encourage comments from your subscribers
  • Pay for advertising on Facebook Ads to get new eyeballs on your content.

Every time you write is an opportunity for you to sell your business, so treat your content in the way it deserves and promotes it until it becomes a success.

Wrapping Up

The truth is that the better your content, the more likely you are to find success with your content marketing strategy.

Don’t be afraid of trying something new, but remember to keep your audience in mind from the first point of brainstorming your article to the finished product, because if you’re not speaking to your audience in the way they talk, they won’t listen to what you have to say.

About the Author

About the author

Max Greene is the Managing Director of Muffin Marketing, a marketing agency specializing in content marketing, social media marketing, and search engine optimization. 


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Ryan K Biddulph · June 13, 2019 at 12:32 pm

Know your audience! I dig these tips Moss and Max 🙂 People read what they want to read, and if you listen to their wants, heck, readers will flock to you. Bloggers who listen to their readers and observe their problems have no issues building large, loyal followings. Rocking post guys.


    Moss Clement · June 18, 2019 at 8:09 pm

    Hi Ryan

    Yes, the best way to build a blogging community who will always come back to read your blog posts is to listen and provide solution according to their needs. When you give them what they want, you become their go-to for information. Thank you, bro!


Nirodha Abayalath · April 13, 2019 at 1:36 pm

Hey Max,
I usually don’t promote my content much, and it feels like an extra burden for me. However, I think it is time to consider a critical promotional plan as well as content creation.
Thank you very much for showing me the value of this and especially for the link to Neil Patel’s article on content promotion methods.
Love this. Keep up this good work.


    Moss Clement · April 14, 2019 at 8:05 am

    Hi Nirodha,
    I’m so glad that you find this article very helpful. And yes, having a sustainable content promotion or distribution strategy is critical to your blogging and content marketing successes. However, the Neil Patel post is a great resource as well, which is why I linked to it for references. Thank you o much for coming by and commenting.


Arfa · April 12, 2019 at 12:27 pm

Hi Moss,

Excellent tips! I also have to say that the right content idea, content length and the promotion from day 1 matters the most. I mean if you really want to get more eyeballs on your content then you need to write what interests your readers. And, yes, length is another factor. Though, I mostly publish highly helpful and lengthy content on my site but I do plan to post short length posts too.


    Moss Clement · April 14, 2019 at 8:16 am

    Hi Arfa,
    I agree with you that posting the right content will help to amplify your article reach and bring in more readers to your blog. The reason is simple, If your post is boring nobody will read, but with an exciting and captivation blog content, you are sure to attract more readers. However, the length matters a lot, and sometimes the topic in question or the type of post determines the range of your content, especially when you’re writing an in-depth article.
    Thank you for coming by and commenting.


Lisa Sicard · April 7, 2019 at 8:17 pm

Hi Max and Moss, I agree, sometimes content is too lengthy for me to read and retain. Having shorter form content that answers a burning question is more for me!
I love your idea to use Quora for ideas. I love that platform but haven’t used it in that way before.
Thanks for sharing these valuable tips with us here.


    Moss Clement · April 8, 2019 at 8:28 am

    Hi Lisa,
    You are right about that. Just recently, I visited a friends site to read his latest article. But the post just kept going-it was so long that I couldn’t read any longer. Point is, humans, do not have that patience which means cutting your post to a considerable length is a fine way to encourage more readership. However, I use Quora for content topics, and it has been good. One post I develope from a Quora questionnaire got over 200 shares. Thank you for your comments.


Janice Wald · April 7, 2019 at 4:29 pm

Great tips Moss. I try to do these. I still have to remind myself to do competitive analysis, but I do it more often lately.
In order to have time to get out high-quality posts, I like to rely on guest authors.


    Moss Clement · April 8, 2019 at 8:32 am

    Hi JANICE,

    Competitive analysis helps a lot as it enables you to see loopholes to fill up and trends in your industry that you must apply to your marketing strategy. I love the guest posting idea as well since it helps to keep your blog busy and consistent. Thank you for coming y and commenting.


seo expert manchester · May 9, 2018 at 4:07 am

What a fun read, cheers for sharing


Darleen Prangue · April 4, 2018 at 4:37 pm

Thanks for writing such a great post know audience is key. The better you know them, the better your content will become! pls tell more points


    Moss Clement · April 8, 2018 at 10:18 am

    Hi Darleen,
    It’s always great to have you here. More points will be coming by in a way of new posts. Please be on the lookout.

    Thank you so much for coming and commenting.


Naveen Sharma · March 17, 2018 at 8:44 am

Hi Max,

Nice article on creating effective content. You are right that with such huge numbers of content published everyday, it is going to take some strategy to ensure that our content gets the attention we want for it.

It is true that everything begins from knowing the audience. If we do not have a clear idea of what they are seeking, it is going to be difficult to write content they will like. Also, promotions are necessary to let people know about the content.

Thanks for sharing the great tips with us. Have a great day and weekend ahead!



    Moss Clement · April 8, 2018 at 10:22 am

    Hi Naveen,
    Max did a great job. It’s always great to read your comments. Yes, being able to identify your audience and the content type they love to engage with will help you create content they’ll read.

    Thanks for stopping by and commenting


Thomas Bumpus · March 15, 2018 at 5:41 am

I am a new blogger, so what I care about most are how to get readers to read my blog and how to give them what they want! I’m so lucky to read this article.


    Moss Clement · April 8, 2018 at 10:25 am

    Hi Thomas,
    Getting more readers for our blog posts is what we all crave for, this blog is sure to create more article on the topic. Im happy that you like the content.

    Thanks for commenting.


Anil Agarwal · March 3, 2018 at 1:58 pm

Great post Max,

Everything you talked about here are very important for creating epic shit type of content (as Corbett Barr calls it).

I strongly agree with the point about “knowing your audience inside out.” One of the greatest mistakes content marketers often do is targeting and writing for the wrong audience. When you do not know whom your content is meant for in the first place, you’re bound to fail.

But if you’ve taken the time to fully study your market and know exactly who you’re writing for, what keeps them awake at night, and what pains they’re trying to solve, then each content you publish will always be a blast because it’ll always resonate well with your audience.

Great piece Max and Moss, thanks for sharing.


    Max Greene · March 4, 2018 at 10:07 am

    Thanks a lot for the comment, Anil. Glad you enjoyed – your additional insights were appreciated.


Codrut Turcanu · February 28, 2018 at 9:25 am

hey Max, right on the spot.

Promoting the post once it gets published is an often overlooked yet important factor. Sadly, most bloggers just write content and forget to promote it. Some have a strategy and recommend this:

20% of your time goes into your content and 80% of your time goes into promotion.

What do you guys think about this? Have different spins on it?


    Moss Clement · April 8, 2018 at 10:33 am

    Hi Codrut,
    I appreciate your comment and suggestion. Yes, I agree with you that many suggest a 20~80℅ game plan.

    However, you need yo understand that you have to consistently create content that engages your audience consistently. Truthfully you most promote vigorously, but you also have to create exceedingly. My advice is to test your campaigns and strategies to find out what works best.


Arvind KR · February 27, 2018 at 12:00 pm

nice articles, I really enjoyed it, thanks for sharing amigo.


Susan Velez · February 27, 2018 at 11:47 am

Hi Moss,

Great tips and I so agree with you, knowing your audience is key. It will be hard to get readers if your content is everywhere.

The cool thing is that when you first start writing, you’re basically writing content that you think your audience will love.

As soon as you’ve written some content and have some traffic, you can start using Google Analytics to help you decide what you should write.

That’s what I do. But I also write a lot of personal experiences and case studies because I personally love reading those types of articles.

Oh, and promotion is key. When I started my blog, I waited around 6 months to start working on the promotion part of my blog.

Now I focus more on promotion and writing less. The cool thing is that I have about 2 months worth of content batched and ready to go.

Thanks for sharing these tips and I know they will help others are using content marketing as their strategy.

Have a great day 🙂



Emma Ballet · February 27, 2018 at 9:03 am

Thanks for sharing this informative article.


    Max Greene · March 4, 2018 at 10:06 am

    Thanks for the comment, Emma. Glad you enjoyed.


sonal varma · February 26, 2018 at 5:11 pm

Good one! Thank you for sharing such a great post.


Rahul raj · February 26, 2018 at 7:00 am

THanks for sharing important information with us


    Max Greene · February 27, 2018 at 4:47 pm

    Of course, Rahul. It’s great to be here on Moss’ blog. Glad you found it useful.


Donna Merrill · February 25, 2018 at 8:58 am

Hi Moss,
Indeed, we have to know our audience inside out. Research…watch what is going on in social media sites and always listen. Ask questions sometimes to see what people want to learn. I have created an avatar of my target audience all wrapped up in one image. Whenever I write a blog post, I look at all the work I put into that avatar and it is a great reminder of what I need to teach.
When it comes to content, we have to give it the best we can. We need to take our time with it and not just put out stuff because that’s the day we do it.
Thank you for an incredible article raising issues that we all have to recognize.


    Max Greene · February 27, 2018 at 4:46 pm

    Good to hear from you, Donna.

    Yep, knowing your audience is so important. Love the idea of an avatar of your audience – is that in a literal sense, or just internally? Could be really useful for people who are struggling with defining/imagining their audience; especially startups!


Naina Singh · February 23, 2018 at 7:13 am

thanks for sharing this important information for blogger.


    Moss Clement · February 24, 2018 at 5:02 pm

    Hi Naina,

    It is great to have you here. I’m happy you like the post. But please, Max the writer of this post will respond to you later.

    Thanks so much for stopping by!


    Max Greene · February 27, 2018 at 4:45 pm

    Thanks so much for the comment, Naina. Really glad you found this post useful!


Moss Clement · February 22, 2018 at 11:40 pm

Hi Max,
You really hit it where the pain is. I agree with you on this. One has to focus his attention on creating high-quality content and cut back on quantity. And to do so, you need to know your target audience by interacting with them via social media and other marketing channels.

It is only when you get to know them that you can as well speak the language they understand by writing content that will get them engaged.

Thanks so much Max for this amazing article!


    Max Greene · February 23, 2018 at 8:59 am

    Thanks for having me here, Moss.

    Yep, audience is key. The better you know them, the better your content will become!

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