How can you avoid writing content nobody will read?
Whether you’re a small business owner or full-time blogger, it is essential to get eyes on your content, which means you have to avoid writing content nobody will read.
The more people read your content, the more your chances of converting them to customers or newsletter subscribers, and the more successful you’ll become.
Today, blogging is bigger than ever. Marketers publish more than 2,000,000 articles every day, and 55% of marketers declare that blogging and content creation is their major marketing priority. That is according to HubSpot’s statistics.
Source image: HubSpot
As such, they plan to spend more on content now than they have in the past. Take a look at the screenshot below to see how monthly blog post publishing impact inbound traffic. You can see a steady rise in the numbers.
However, with so much material to choose from, consumers are becoming more demanding and expect to read articles that blow their socks off. If your content doesn’t stand out, nobody will read it.
How can I avoid writing content that nobody will read
In this article, we’re sharing some tips on how to create content that speaks to your audience, improves your chances of ranking higher on search engines, increases the number of shares you receive on social media, and helps you meet content marketing success.
Please, make sure to read the entire article to learn the tips and tricks.
1: Get The Right Ideas for New Content
It doesn’t matter whether you update your blog once a month or every day of the week. One of the biggest challenges bloggers and content marketers face is getting the right idea for new content.
But the better and more original your content ideas are, the more readers you’ll attract.
There are many ways in which you can come up with new ideas for your blog posts. In-fact, blog topic ideas with the potential to engage your readers and drive massive traffic to your website might be right in front of your eyes without you realizing.
- Study social media and check out what topics your followers are discussing. Trending topics and current affairs can make for great blog posts that your audience would love to read and position you as an authority figure and thought leader.
- Use customer service statistics to find pain points within your niche, and write content that helps your audience. If you run an e-commerce clothing website and you regularly get questions about shipping, such as an article on clothes shipping could be a hit.
- Speak to your customers – attend networking events, respond to comments on your blog, send out questionnaires and get to know your customers. The better understanding you have of them and their needs, the more likely you are to write a viral, sharable post.
2: Know Your Audience Inside Out
Who is your target audience? Your ideal reader? Do your expectations meet up with the reality of your website’s demographic, and are you creating content that speaks to those people?
Take a step back and put yourself in the shoes of a potential customer to see whether your content resonates. You may be surprised when you see things through a different pair of eyes.
If you’re struggling to do this, then a focus group or customer survey could be the best way to improve your content and boost its visibility. Ask your loyal readers what sort of material they would like to read, and study your competition to see what they’re doing differently in the marketplace.
Once you’ve got the ideal audience persona and you know who you’re writing for, the rest will come naturally. Don’t waste time writing before you’ve done this: you’ll regret it!
3: Competitive Research
It is not easy to find a blog topic that has not been covered over and over in the digital marketing niche. That is why you need to use competitive research to enable you to identify topic ideas that have not been covered several times before.
The beauty of competitive analysis is that it helps you to learn and discover new ideas by examining the competition-ideas you might prioritize for your marketing strategy.
Some benefits of performing competitive research include:
- To understand why a competitor’s blog or websites rank higher on search results than yours.
- Indicates the best content to create for massive traffic and boost search rankings.
- It identifies new blog topic ideas that would benefit your readers and potential customers.
Therefore, if you have a topic, you want to develop, for instance, first perform research on the subject to find out if there already exist in-depth articles on the matter.
If your research reveals high-quality materials on the focus topic, it means that you will have fierce competition on the subject matter, which makes it a wrong choice for your blog.
The best way to write blog content that people will love to read, even though several writes have covered the topic many times before is to look for weak points in the posts and fill up the gap. You can as well write on topics that do not have much competition. In that way, you will improve your chances of gaining new readers and boost engagement on your blog.
4: Content Ideas
How do people find content on the internet? They have an idea o what they are looking for, they go to the web and enter a search for their concepts, and boom! Search engine result will present them with relevant content that serves their needs. For this reason, you agree with me that content ideas come from searches.
In consequence, make sure to come up with content ideas that your target marketing is searching on Google and other search engines. The best place to find such topic ideas is to visit forums and question and answer platforms like Quora.
Have a look at potential questions on the screenshot you could transform into incredible blog content.
On these sites, you will find tons of queries that users are searching for answers. Grab any enquiry in your niche, transform it into a content idea and develop on it. Such content is sure to attract more readers to your blog and go viral.
5: Cut Back on The Quantity You Publish
Years back, the focus of content marketing and search engine optimization was the amount of content that you posted, rather than the quality.
Indeed, some SEO experts would spend their time churning out articles on keywords that they wanted to rank for, hoping that they’d publish enough and have enough content to reach the number one spot.
Google has moved on since then, and search algorithms are more difficult to deceive today. If you want to stand the chance of ranking high, it is consistency and high-quality content that’s important – more on that below.
That means re-evaluating your content marketing strategy and spending more time on each post – it is quality, not quantity that will keep readers coming back.
6: Focus on High-Quality, Meaty Content
Ranking at the top of Google’s search engine results pages (SERPs) is simple. Just write high-quality, juicy materials that provide genuine value to your audience.
In times gone by, poor quality content would’ve ranked, but today, search engine algorithms and robots analyze and interpret data and textual content to deliver the most accurate and useful information to users, so the better your content is, the more likely you are to reach the top. There are no shortcuts.
Rather than trying to find ways to cut corners and save time when writing content, put in the time and effort to get things right the first time.
Do your research, cite those references in your article, and make every piece of content you write genuinely exciting and informative. Forget about word counts, stuffing keywords or hitting Yoast SEO criteria. Just focus on excellent content.
You may also like: Long-Form Content, Why It Matters, and How to Create It
7: Start Promoting Your Content from Day One
Pushing out new content is one thing, but the hard work begins after you’ve finished writing.
Article promotion will play a big part in whether people see and interact with your content, so be sure not to overlook this critical marketing technique. Advertising is essential.
- Speak with other bloggers and get them to share and link to your content
- Promote your content on social media through regularly scheduled posts to boost engagement
- Send your new article to your mailing list to encourage comments from your subscribers
- Pay for advertising on Facebook Ads to get new eyeballs on your content.
Every time you write is an opportunity for you to sell your business, so treat your content in the way it deserves and promotes it until it becomes a success.
The truth is that the better your content, the more likely you are to find success with your content marketing strategy.
Don’t be afraid of trying something new, but remember to keep your audience in mind from the first point of brainstorming your article to the finished product, because if you’re not speaking to your audience in the way they talk, they won’t listen to what you have to say.
About the Author
Max Greene is the Managing Director of Muffin Marketing, a marketing agency specializing in content marketing, social media marketing, and search engine optimization.