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Day: March 5, 2018

6 Key Components of a Successful Content Marketing Campaign?

6 Key Components of a Successful Content Marketing Campaign?

Content marketing is undeniably the best digital marketing asset with the potential to easily skyrocket your business, if done correctly. To back this claim, recent study shows that content marketing  generates more than 3× as many leads as outbound marketing, and cost 62% less. Outbound marketing is less effective when compared to content marketing because it is more of promotional messages, ads copy that only tries to promote a brand to consumers. Further studies by HubSpot shows that 53% of marketers…

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