As a blogger, you are aware that the key to blogging and content marketing success is to write and publish high-quality content on a consistent basis.
This is so because when you frequently create high-quality content, you are effectively establishing yourself as an expert and authority in your writing niche.
However, many bloggers often find themselves blackout – not knowing what to write as a result of writer’s block.
When faced with this situation, you lose your motivation and will-power to continue writing.
“Even the most prolific writers and content creators experience periods of writer’s block, but if writing isn’t your forte, a block can make you feel completely uncompelled to blog at all.” – Sandra Manzanares
Yes, at this point you begin to wonder if blogging and freelance writing is worth the effort.
Certainly, it does! Research revealed that content marketing is incredibly fast, so fast that 93℅ of marketers are now using content marketing as their primary marketing strategy.
Study further shows that 15 blog posts a month can generate 1,200 new leads, collect as many as twice inbound links, and increase social media engagement.
Question is, How can you break away from the noise and become a better blogger?
Here are some proven methods that willl help you write better blog posts.
1• What is your blogging niche topic?
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Blogging offers a wealth of opportunities.
Thus, it’s important to know the area(s) where you are more conversant and comfortable with, and focus on that area.
If you can find your blogging niche, it will be a lot easier for you to write better blog content.
Consequently, do your research and study your competitors as well to know what topics they’re writing and what topics their readers love to read.
Knowing what your competitors are doing will enable you write better blog posts that can improve engagement, generate leads and increase ROI.
People leave comments on blogs, forums, social media sites, and groups. Leverage the informations from these channels to create high-quality contents for your blog.
2• Do you have a consistent blogging plan?
You must deliver outstanding contents regularly in order to have content marketing success and be identified as an expert.
To achieve consistency, you must create a consistent pattern. Set boundaries, have a work schedule and ensure to maintain your set plans.
I wish I could say it’s easy to set boundaries and maintain it, but no, it’s challenging sometimes.
However, no-matter how difficult or challenging it may be for you to maintain the standards you’ve set, always remember that the benefits of maintaining a consistent plan are incredibly amazing.
3• Create unique blog contents
Creating unique content is a must if you want to stand-out from the crowd.
To that end, endeavor to find out what issues your target audience are dealing with – what problems are they trying to solve? Put yourself in their place.
That’s why I love this quote below. If you put yourself in their shoes, you’ll be able to write unique blog posts that resonates with your readers.
When writing content, put yourself in the shoes of the customer. Always think like customers when writing content for websites, blogs, and social media. -Unknown
After creating your content, it’s best to use tools to ensure that your writing is free from grammar and spelling errors.
Don’t be scared, there are many tools that can help you create unique content, such as:
- Grammarly: Grammarly is not only a tool that helps with grammar errors, poor vocabulary, and spelling mistakes. It can also help you stay clear from appropriation.
The paid version of grammarly is stuffed with fascinating features that will help you write better if you implement them, including piracy checker.
- Unicheck is equally great. Equipped with refined features that will enable you write unique blog posts and avoid the consequences of piracy.
4• Are you using quality images?
Writing high-quality contents is important for your content marketing success. It also helps you rank high on search engine result page (SERP).
Is plain text all that is required for a successful blogging and content marketing campaign?
No! You need to embed visual contents to your blog posts to maximize reach and ROI.
The use of quality images for your blog posts is important because it offers lasting impression to readers of your content.
Research shows that visual content gets 40℅ more engagement than posts without images.
She frequently creates quality images and videos that are consistent with her brand, and resonates with her audience.
This has brought her increased engagement and ROI. The idea is for you to create irresistible images for your blog posts.
Where can I find images for my blog posts?
There are many sites with free stock photos to choose from, as well as tools to help you create phenomenal images. some of the free stock photos sites are:
Remember, personalizing your images is breathtaking. It will help in terms of SEO and increase engagement as well.
So, if you want to personalize your images, I recommend Canva. This software has all the features you need to create unique images for your blog content.
For infographics, Visually is your best bet. Give these tools a try and you’ll be amazed at what they can do for your content campaign.
5• Create stunning videos
Image source: Pexels
It’s true that images help to maximize engagement to your blog or website, but it’s also good to know that videos in particular can skyrocket your blog engagement significantly if done correctly.
Recent studies reveals that 92℅ of mobile users view and share videos with others, while 51% of global professional marketers identify video content as the best marketing strategy with the best ROI.
Therefore, the use of video is a sure-fire way for bloggers to break through the noise and maximize engagement.
Don’t freak out, I know what you’re thinking right now.
You don’t need a high definition camera to create stunning videos – your phone camera can help you accomplish this.
With your phone camera you can create sensational videos that can make you a better and successful blogger.
6• Guest post on authority blogs
Guest blogging on authority sites is one of the best ways to become a better writer. WHY?
Because when you guest post on authority sites, readers to the site will read and make comments about your writing.
The blog owner will also read and edit your post where necessary.
His honest comments as well as those of his readers will help you make adjustments where appropriate and improve your writing.
Guest posting offers incredible opportunities because, when you create content for others, you are effectively promoting your brand and blog.
You reach new readers and build your blogs audience. Most important is that, you establish yourself as an expert in your industry.
However, if it’s a little difficult for you to find guest post opportunities on authority site, try guest posting on smaller blogs.
As for landing guest blogging opportunities, many fail in their quest to guest post on authority sites because they’re not going at it the right way.
7• Be time conscious
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Timely delivery is an important part of becoming a better and successful blogger.
This calls for you to be time conscious – manage your time wisely.
Being time conscious will help you become a credible writer and earn you the trust of your audience and prospective customers.
If you’re time conscious, you will always keep to deadline and deliver on time.
As a result, your audience will trust you, your clients will have confidence in you, and will continue to do business with you because you effectively let them know that you’re credible.
To accomplish this, set your working hours – the amount of time you’re going to be working each day. Find a comfortable working space with no distractions.
There are lots of tools on the web that can help you manage your time and take the distractions away, such as:
- ZenPen. ZenPen is a web app that offers you a distraction free environment so you can concentrate on your work.
- Toggl is one of the best time-tracker software with a powerful timesheet calculator that lets you stay focus by helping you track your time.
8• Are you investing in yourself?
Being time conscious, choosing your writing niche and being up-to-date with latest trends are excellent steps to take, but becoming an expert blogger also requires self-investment.
You need someone to hold you by the hand and walk you through blogging best practices, because you can’t do it all alone.
So, employ the services of experts in your niche to help you attain bloggingng success.
Furthermore, invest in products that are relevant to your niche. You can check out the following:
- Darren Rowse’s problogger contains helpful free and premium courses that can help you write better contents.
- Ryan Biddulph’s bloggingfromparadise is equipped with massive free and premium online blogging resources.
- Lisa Sicard’s inspiretothrive is also a remarkable web contents hub that will take your writing to the next level.
- Janice Wald’s mostlyblogging has a collection of remarkable blogging resources that can help you become a better and successful writer.
Do your research and find the best courses that fits your needs and invest in them.
9• Connect with other bloggers (Networking)
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Why should I connect with other bloggers?
Networking is a proven strategy that helps to upgrade your writing – it offers you the opportunity to meet and connect with bloggers in your field who will in-turn help you become a better writer.
Networking also offers you a platform where you can have an inter-exchange of ideas and obtain reliable one-on-one opinions from other writers.
It makes possible for you to land guest post opportunities on authority sites – the dream of every blogger.
Here’s what Lisa Sicard said in her article on “Networking – The Antidote for Blogging Alone,”
“I cannot imagine myself blogging alone.” – Lisa Sicard
In other words, you can’t do it all alone.
Where can I find bloggers in my niche to Network With? How can I connect with other bloggers?
Social media sites are guaranteed platforms where you can find and connect with other bloggers in your niche.
Tips for connecting with other bloggers:
- Follow them on social media sites.
- Frequently share their contents with your audience.
- Read their blog posts regularly and leave meaningful comments.
- Join social media groups that are relevant to your niche.
- Actively participate in discussions.
- Don’t forget to ask questions about blogging issues you may have.
Identify the most talked about topics in groups and use them to create phenomenal articles.
You can find lots of helpful groups for bloggers and writers on Facebook.
If you actively engage in these activities, you’ll be noticed by other bloggers and may result in the creation of mutual bonds – friendships.
These bloggers you bonded with can help take your blogging to the next level. The benefits of networking with other bloggers are endless.
However, as you connect with other bloggers, you have to ensure that you maintain the relationships you’ve built by regularly reaching out to them.
With that said, Marley Baird mentioned earlier said the following:
Competition makes us faster, and collaboration makes us better. –Marley Baird
So, look for ways to collaborate with other bloggers to maintain your relationship with them.
Frankie Thompson also said this about networking:
“Don’t let people forget you. And don’t you forget them. Make valuable connections, keep in touch, and stay accessible.” – Frankie Thompson
Understanding the concept of networking with other bloggers will surely deepen your appreciation for networking.
To some, it’s a foreign idea, but it’s a sure-fire way that’ll help you become a better and successful blogger.
10• Study your competitors and learn from experts in your niche.
Here we have Jan Gordon, Darren Rowse, Ryan Biddulph, Dhariana Lozano, Lisa Sicard, Harleena Singh, Janice Wald, and Adam Cornell, Just to mention a few.
There’re lots of reasons why these men and women are considered experts and influencers in their respective fields.
They have in-depth knowledge about blogging best practices which has enabled them to maintain top positions in their respective industries.
Consequently, search for experts and influencers in your field who can help you become a better blogger.
Establish mutual bonds with them by frequently interacting with them.
Here’s what Aaron Lee said:
“Interacting with influencers in your industry is key to the success of your marketing initiatives.” — Aaron Lee
Your marketing initiatives in this context is your blogging or content marketing career.
So, leverage influencers and experts in your field – they’re all on social media.
Let them know you exist by engaging them on all marketing channels.
Figure out what makes them experts and authorities in your niche and try to imitate what they do – but in your own voice.
Many of them have online courses that can help you acquire in-depth knowledge on how to become a better blogger and write great content.
As you look for and create relationships with and experts in your niche, search for your competitors as well, and study what they’re doing to attract more engagement and leads.
- What types of content are they creating?
- What does their audience love about their posts?
Look for ways to create similar content.
Here we’ve outline some amazing ways that’ll help you write better contents and become a success in your blogging career.
There are many more fascinating ways that can help you take your blogging career to the next level.
However, the above mentioned strategies are remarkably powerful and can help you become a better and successful blogger if applied correctly.
Implement these tips and test your own strategies as well to figure out what works well for you.
As mentioned in this section, there are many ways to improve your blogging skills and become a better blogger.
Which ones have benefited you? Your comments are highly appreciated.
About the Author
Moss Clement is a blogger and freelance writer who is helping clients and businesses generate leads, increase engagement, and grow their business by delivering consistent high-quality content via blog post writing, article writing, ghost writing, and other writing services. He’s also helping newbie bloggers improve their writing skills by offering the best blogger and content writing tips, tricks, and resources.