The Essential Elements of Cross-Channel Marketing (Infographic)

The Essential Elements of Cross-Channel Marketing (Infographic)

Is cross-channel marketing good for your business? Before you answer this question, consider the following… Where are your customers? Decades ago, that wasn’t a difficult question to answer. Your customers were probably in your physical store space, or they were on the phone. Or, if you had a wider reach, you could ask sales people exactly where those customers were. But that has all changed, thanks to our expanding use of technology and our expanding notion of what is a…

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9 Underutilized Social Media Strategies for Promoting Your Blog

9 Underutilized Social Media Strategies for Promoting Your Blog

Disclosure: This post contains affiliate links. What are some the most underutilized social media strategies you can use today to promote your blog and maximize ROI? We will answer that question in a moment. Blogging is cool. If you do it the right way, you can monetize your blogging adventure and create a living out of it. The most popular bloggers across the globe get paid to travel, learn, read and write for their blogs. They live a lavish lifestyle…

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How To Find Linkable Assets + Types Of Linkable Assets

How To Find Linkable Assets + Types Of Linkable Assets

This article will cover some of the essential aspects of a link building campaign including how to find linkable assets and the SEO benefits of beefing up your backlink profile. It will identify what information is worth leveraging to earn links back to your website. It will also discuss the most effective tactics for link building, as well as some alternative strategies to use if a site has minimal to zero linkable assets. Related Post: How to Make Google to…

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Long-Form Content: Why It Matters, How to Write It

Long-Form Content: Why It Matters, How to Write It

The mere thought of producing long-form content is enough to make some marketers and business owners break out in a cold sweat. That’s understandable; it seems there aren’t enough hours in the day as it is. However, although creating long-form content might sound like a big hassle, the efforts can pay off exponentially, which brings us to; Why Does Long-Form Content Matter to Your Marketing Strategy? Long-form content matters to your SEO and content marketing campaigns because it offers many…

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How To Raise Your Freelance Writing Rate In 5 Simple Steps

How To Raise Your Freelance Writing Rate In 5 Simple Steps

The idea to raise your freelance writing rate is scary than you can imagine, especially if you only have a couple of valued clients you are working with. Please, for the record… Thanks to Lisa Sicard of Inspire to Thrive for giving me this topic idea a few days ago after she left a comment on my blog … However, as you contemplate the thought of raising your freelance rate, many things come to your mind. One of the most…

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How To Use Graphic Design To Appeal To Consumers

How To Use Graphic Design To Appeal To Consumers

To use graphic design in your marketing campaigns play a crucial role in alluring your target market and other marketers on social media platforms, as they directly work on human behavior without any second thought in several ways. The human mind works prominently on visuals… For example, when you read the text in a magazine or newspaper, it might be difficult or almost impossible for you to remember the written content. But, if you were to watch the written text…

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10 Simple Powerful Ways to Retain Freelance Writing Clients

10 Simple Powerful Ways to Retain Freelance Writing Clients

What can you do to retain freelance writing clients? I was recently asked this question by a friend, and although I gave her some tips, I thought it wise to use it as a blog topic idea and create an article about it. Attracting freelance writing clients is a problem many freelance writers are struggling with, including You! According to Khalid Saled, CEO of Invesp, it cost more to keep existing clients than to acquire a new one. Image Credit: Invesp…

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Is DesignEvo the Best Free Professional Logo Maker in the Marketplace?

Is DesignEvo the Best Free Professional Logo Maker in the Marketplace?

Do you need the best free professional logo maker to create a professional logo for your brand? Before you answer that question, let me ask you these… Does your brand have a professional logo? Why do you need a logo for your brand or business? A professional logo helps to express your brand culture and represent your business in ways that will attract and generate more leads, clients, and sales. The benefits of having a brand logo go beyond your…

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How to Find High-Paying Freelance Writing Clients on LinkedIn

How to Find High-Paying Freelance Writing Clients on LinkedIn

LinkedIn is the largest B2B social media marketing platform there is, with the potential to find freelance writing clients who are waiting to connect and work with you. In my previous article on “how to boost the credibility if your LinkedIn profile,” I highlighted the fact that 80℅ of B2B leads comes from LinkedIn. Further studies show 79℅ of B2B marketers view LinkedIn as the most effective avenue for generating leads, which is why 90℅ of B2B marketers are taking…

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How to Find the Right Keywords That Will Improve Search Ranking

How to Find the Right Keywords That Will Improve Search Ranking

Is keyword research – to find the right keywords for SEO – search engine optimization still relevant today? This question is asked over and over again. Yes! Keyword research is still relevant and very importance to your SEO strategy and search engine ranking. It helps you find the right keywords for content optimization that’ll help you rank high on Google. But, what you should understand is that the way we do SEO today is no longer the way it was years back. Back in…

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